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ARTIRILMIŞ GERÇEKLİK VE SANAL GERÇEKLİK TEKNOLOJİSİNİN TURİZM SEKTÖRÜNDE KULLANILABİLİRLİĞİ ÜZERİNE BİR LİTERATÜR TARAMASI

Yıl 2019, Cilt: 3 Sayı: 1, 1 - 26, 09.05.2019

Öz

Günümüzde teknoloji çok hızlı bir şekilde değişmekte ve gelişmektedir. Akıllı telefonlar, tabletler, bilgisayarlar, çok boyutlu görsel-işitsel cihazlar, vb. yeni aletler ve uygulamalar geliştirilmiştir. Bu cihazlar internet ile birleşerek daha da gelişmiş ve gerçek gibi görünen sanal ortamların oluşmasına imkan vermiştir. Böylece, artırılmış gerçeklik ve sanal gerçeklik teknolojisi geliştirilmiştir. Bu teknoloji eğitim, tıp, eğlence, yiyecek-içecek, pazarlama, askeri, mimari, müze vb. alanlarda kullanılmaktadır. Bu teknoloji turizme yansımış ve turizmi etkilemiştir. Artırılmış gerçeklik ve sanal gerçeklik teknolojisinin turizmde kullanımı oldukça önemlidir. Turizmin bu yeniliği benimsemesi gerekmektedir. Bu çalışmanın amacı artırılmış gerçeklik ve sanal gerçeklik teknolojisinin turizme sağladığı faydaları ve turizmde kullanımının önemini ortaya çıkarmaktır. Ayrıca, bu konu ile ilgili literatüre katkı sağlamak amaçlanmıştır. Bu çalışmada literatür tarama tekniği kapsamında ikincil verilerle değerlendirme yapılmıştır. Sonuç olarak, artırılmış gerçeklik ve sanal gerçeklik teknolojisinin turizm sektörüne on yedi önemli fayda sağladığı tespit edilmiştir. Ayrıca, artırılmış gerçeklik ve sanal gerçeklik teknolojisinin turizmde kullanımına yönelik önerilerde bulunulmuştur.

Anahtar Kelimeler: Turizm, Artırılmış Gerçeklik, Sanal Gerçeklik, Teknoloji.

Kaynakça

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A LITERATURE REVIEW ON THE AVAILABILITY OF AUGMENTED REALITY AND VIRTUAL REALITY TECHNOLOGY IN THE TOURISM SECTOR

Yıl 2019, Cilt: 3 Sayı: 1, 1 - 26, 09.05.2019

Öz

Nowadays, technology is rapidly changing and evolving. Smartphones, tablets, computers, multi-dimensional audiovisual devices, etc. new tools and applications have been developed. These devices combined with the internet are further developed and allowed the creation of virtual environments that look like real. Thus, augmented reality and virtual reality technology has been developed. This technology is used in education, medicine, entertainment, food & beverage, marketing, military, architecture, museum etc. areas. This technology has reflected on tourism and has influenced tourism. The use of augmented reality and virtual reality technology in tourism is very important. Tourism has to adopt this innovation. The aims of this study are to reveal the benefits of augmented reality and virtual reality technology to tourism and to reveal the importance of its use in tourism. It is also aimed to contribute to the literature related to this subject. In this study, secondary data were evaluated within the scope of literature review technique. As a result, it was found that augmented reality and virtual reality technology provided seventeen significant benefits to the tourism sector. In addition, recommendations were made for the use of augmented reality and virtual reality technology in tourism.

Keywords: Tourism, Augmented Reality, Virtual Reality, Technology.

Kaynakça

  • Ahlers, K. H., Kramer, A., Breen, D. E., Chevalier, P. Y., Crampton, C., Rose, E., Tuceryan, M., Whitaker, R. T. and Greer, D. (1995). Distributed Augmented Reality for Collaborative Design Applications, European Computer-Industry Research Centre GmbH, Proceedings of Computer Graphics International, Maastricht, Munich, 1-21.
  • Akkuş, G. ve Akkuş Ç. (2018). Tarihi Turistik Alanlarda Kullanılan Mobil Artırılmış Gerçeklik Uygulamalarının Değerlendirilmesi, Journal of Tourism and Gastronomy Studies, 6/1, 83-104.
  • Akram, W. and Kumar, R. (2017). A Study on Role and Applications of Augmented Reality in Tourism: Its Challanges and Future Prospects, International Journal of Advanced Research in Computer Science, 8 (8), 168-172.
  • Anadolu Ajansı (2018). Mardin turizminde “artırılmış gerçeklik” dönemi, [URL: https://www.ntv.com.tr/galeri/seyahat/mardin-turizminde-artirilmis-gerceklik-donemi,84tvihjJ90SlWQVga0D8TA/Ddmf_cOIAEOt5-5PUkD8Tw, (Erişim Tarihi: 3 Şubat 2019).
  • Arat, T. ve Baltacıoğlu, S. (2016). Sanal Gerçeklik ve Turizm, Sosyal Bilimler Meslek Yüksekokulu Dergisi, Cilt:19, Sayı:1, 103-118.
  • Aydoğdu, D. (2013). Usage of Augmented Reality Technologies A Case Study: Augmented Reality in Museums, Master Thesis, Yasar University Graduate School of Natural and Applied Science.
  • Azuma, R. (1993). Tracking Requirements for Augmented Reality, Communications of the ACM, 36 (7), 50-51.
  • Azuma, R. (1997). A Survey of Augmented Reality, Presence: Teleoperators and Virtual Environment, 6, 4, 355–385.
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  • Kysela, J. and Štorková, P. (2015). Using augmented reality as a medium for teaching history and tourism, Procedia - Social and Behavioral Sciences, 174, 926 – 931.
  • Linaza, M. T., Marimón, D., Carrasco, P., Álvarez, R., Montesa, J., Augilar, S. R. and Diez, G. (2012). Evaluation of Mobile Augmented Reality Applications for Tourism Destinations, Information and Communication Technologies in Tourism 2012, Proceedings of the International Conference in Helsingborg, Sweden, January 25-27, 2012, 260-271.
  • Madsen, J. B. (2016). Aspects of User Experience in Augmented Reality, Dissertation Thesis (Ph.D), Aalborg Universitetsforlag. Faculty of Engineering and Science, Aalborg University.
  • Manuri, F. and Sanna, A. (2016). Survey on Applications of Augmented Reality, ACSIJ Advances in Computer Science: an International Journal, Vol. 5, Issue 1, No.19, 18-27.
  • Marimon, D., Sarasua, C., Carrasco, P., Alvarez, R., Montesa, J., Adamek, T., Romero, I., Ortega, M., and Gascó, P. (2010). MobiAR : Tourist Experiences through Mobile Augmented Reality, 1-7.
  • Martins, J., Gonçalves, R., Branco, F., Barbosa, R., Melo, M. and Bessa, M. (2017). A multisensory virtual experience model for thematic tourism: A Port wine tourism application proposal, Journal of Destination Marketing & Management, 1-7.
  • Merel, T. (2016). Augmented/Virtual Reality revenue forecast revised to hit $120 billion by 2020, Retrieved from http://www.digi-capital.com/news/2016/01/augmentedvirtual.
  • Milgram, P. and Kishino, F. A. (1994). Taxonomy of Mixed Reality Visual Displays, IECE Trans. on Information and Systems, (Special Issue on Networked Reality), vol. E77-D, no. 12, 1321-1329.
  • Milgram, P., Takemura, H., Utsumi, A. and Kishino, F. (1994). Augmented Reality: A class of displays on the reality-virtuality continuum, Telemanipulator and Telepresence Technologies, Vol. 2351, 282-292.
  • Mutwiri, I. M. (1989). Research paper on Augmented Reality, South Eastern Kenya University, unpublished M. Young, The Technical Writer's Handbook. Mill Valley, CA: University Science, 1-20.
  • Nelson, T. (2016). Impact of Virtual and Augmented Reality on Theme Parks, Master Thesis, Master of Digital Media, Ryerson University.
  • Özel, C. ve Uluyol, Ç. (2016). Bir Arttırılmış Gerçeklik Uygulamasının Geliştirilmesi ve Öğrenci Görüşleri, Türkiye Sosyal Araştırmalar Dergisi, 793-823.
  • Özgan, S. Y. (2012). Use of Augmented Reality Technologies in Cultural Heritage Sites; Virtu(re)al Yenikapı, Master Thesis (M.Sc.), Department of Informatics Architectural Design Computing Programme, Istanbul Technical University Graduate School of Science Engineering and Technology.
  • Özgüneş, R. E. ve Bozok, D. (2017). Turizm Sektörünün Sanal Rakibi(Mi?): Arttırılmış Gerçeklik, Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi, Cilt:2 No:2, 146-160.
  • Pathomaree, N. and Charoenseang, S. (2005). Augmented Reality for Skill Transfer in Assembly Task, 2005 IEEE International Workshop on Robots and Human Interactive Communication, 500-504.
  • Pence, H. E. (2011). Smartphones, Smart Objects, and Augmented Reality, The Reference Librarian, 52 (1-2), 136-145.
  • Pettine, R. L. (2017). Evolution of the Museum Experience: Mobile Augmented Reality’s Impact on the Visitor Experience at an Outdoor Living Museum, Master Thesis, Rochester Institute of Technology.
  • Piemental, K. and Teixeira, K. (1995). Virtual Reality: Through the New Looking Glass, New York: Intel/McGraw-Hill Press.
  • Polat, M. (2017). Coğrafi Bilgi Sistemleri Yaklaşımı İle Tasarlanan Turistik Amaçlı Artırılmış Gerçeklik Uygulaması: Safranbolu Örneği, Yüksek Lisans Tezi, Karabük Üniversitesi Fen Bilimleri Enstitüsü.
  • Poupyrev, I., Tan, D. S., Billinghurst, M., Kato, H., Regenbrecht, H. and Tetsutani, N. (2002). Developing a generic augmented-reality interface, Computer, 35 (3), 44-50.
  • Punako, R. (2018). Computer-Supported Collaborative Learning using Augmented and Virtual Reality in Museum Education, Dissertation Thesis (Ph.D), College of Engineering and Computing Nova Southeastern University.
  • Quiroz, J. (2018). The 5 best museum AR/VR experiences this summer, [URL: https://www.gearbrain.com/virtual-reality-museum-art-summer-2577767924.html, (Erişim Tarihi: 26 Ocak 2019).
  • Sheridan, T. B. (2016). Recollections on Presence Beginnings, and Some Challenges for Augmented and Virtual Reality, Presence: Teleoperators and Virtual Environments, 25, no. 1, 75–77.
  • Sherman, W. R. and Craig A. B. (2003). Understanding Virtual Reality, Elsevier Science, USA.
  • Singh, G., Serra, L., Png, W., Wong, A. and Ng, H. (1995). BrickNet: Sharing Object Behaviors on the Net, Virtual Reality Annual International Symposium 1995, March 11-15, 1995 Research Triangle Park, North Carolina, 19-25.
  • Stanney, K. (1995). Realizing the Full Potential of Virtual Reality: Human Factors Issues That Could Stand in the Way, Virtual Reality Annual International Symposium 1995, March 11-15, 1995 Research Triangle Park, North Carolina, 28-34.
  • Střelák, D. (2016). Augmented Reality Tourist Guide, Master Thesis, Masarykova Univerzita Fakulta Informatiky.
  • The Franklin Institute (2019). History of Virtual Reality, [URL: https://www.fi.edu/virtual-reality/history-of-virtual-reality, (Erişim Tarihi: 27 Ocak 2019).
  • tom Dieck, M. C. and Jung, T. (2015). A Theoretical Model of Mobile Augmented Reality Acceptance in Urban Heritage Tourism, Current Issues in Tourism. (ISSN: 1747- 7603, Impact Factor: 0.918) DOI: 10.1080/13683500.2015.1070801.
  • Tosun, E. (2016). Yerel Tabanlı Gerçekliği Artırılmış Oyun Tasarımının Türkçeyi Yabancı Dil Olarak Öğrenenlere Etkisinin İncelenmesi, Yüksek Lisans Tezi, Süleyman Demirel Üniversitesi Fen Bilimleri Enstitüsü.
  • Tunalı, Ü. (2015). Bilgisayar Mühendisliği Eğitiminde Artırılmış Gerçeklik Uygulaması, Yüksek Lisans Tezi, Selçuk Üniversitesi Fen Bilimleri Enstitüsü.
  • Tussyadiah, L. P., Wang, D., Jung, T. H. and tom Dieck, M. C. (2018). Virtual reality, presence, and attitude change: Empirical evidence from tourism, Tourism Management, 66, 140-154.
  • Vaughan Nichols, S. J. (2009). Augmented reality: No longer a novelty?, Computer, 42 (12), 19-22.
  • Wang, Q., Green, M. and Shaw, C. (1995). EM - An Environment Manager For Building Networked Virtual Environments, Virtual Reality Annual International Symposium 1995, March 11-15, 1995 Research Triangle Park, North Carolina, 11-18.
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  • Wedyan, F., Aloqily, I., Freihat, R. and Wedyan, S. (2016). JoGuide: A Mobile Augmented Reality Application for Locating and Describing Surrounding Sites, ACHI 2016: The Ninth International Conference on Advances in Computer-Human Interactions, 88-94.
  • Whitelock, D., Brna, P. and Holland, S. (1996). What is the Value of Virtual Reality for Conceptual Learning? Towards a Theoretical Framework, Proceedings of EuroAIED, Lisbon, 1-10.
  • Wojciechowski, R., Walczak, K., White, M., and Cellary, W. (2004). Building Virtual and Augmented Reality museum exhibitions, Proceedings of the Ninth International Conference on 3D Web Technology-Web3D, 135-144.
  • Woody, R. C. (2018). The Future of Augmented and Virtual Reality (AR & VR) in Museums, [URL: https://blog.lucidea.com/the-future-of-augmented-and-virtual-reality-in-museums, (Erişim Tarihi: 26 Ocak 2019).
  • www.museumnext.com (2019). Augmented Reality in the Museum, [URL: https://www.museumnext.com/insight/augmented-reality-in-the-museum/, (Erişim Tarihi: 26 Ocak 2019).
  • www.versoteq.com (2019). How Virtual Reality & Augmented Reality Transform Museums, [URL: https://versoteq.com/blog/how-virtual-reality-augmented-reality-transform-museums, (Erişim Tarihi: 26 Ocak 2019).
  • Yagol, P. (2018). Improving the user knowledge and user experience by using Augmented Reality in a Smart City context, Master Thesis, Degree of Master of Science in Geospatial Technologies.
  • Yoshida, A., Rolland, J. P. and Reif, J. H. (1995). Design and Applications of a High Resolution Insert Head-Mounted-Display, Virtual Reality Annual International Symposium 1995, March 11-15, 1995 Research Triangle Park, North Carolina, 84-93.
  • Yovcheva, Z. (2015). User-Centred Design of Smartphone Augmented Reality in Urban Tourism Context, Dissertation Thesis (Ph.D), Bournemouth University.
  • Yovcheva, Z. and Buhalis, D. (2013). Augmented Reality in Tourism: 10 unique applications explained, Digital Tourism Think Tank, 1-12.
  • Yovcheva, Z., Buhalis, D. and Gatzidis, C. (2012). Overview of Smartphone Augmented Reality Applications for Tourism, e-Review of Tourism Research (eRTR), Vol. 10, No. 2, 63-66.
  • Yung, R. and Lattimore, C. K. (2017). New realities: a systematic literature review on virtual reality and augmented reality in tourism research, Current Issues in Tourism, 1-27.
  • Yüksel, D. (2017). Pazarlamada Artırılmış Gerçeklik Uygulamalarının İşlevi Üzerine Nitel Bir Araştırma, Yüksek Lisans Tezi, Gazi Üniversitesi Sosyal Bilimler Enstitüsü.
Toplam 105 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Turizm (Diğer)
Bölüm Makaleler
Yazarlar

Bilgehan Demirezen

Yayımlanma Tarihi 9 Mayıs 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 3 Sayı: 1

Kaynak Göster

APA Demirezen, B. (2019). ARTIRILMIŞ GERÇEKLİK VE SANAL GERÇEKLİK TEKNOLOJİSİNİN TURİZM SEKTÖRÜNDE KULLANILABİLİRLİĞİ ÜZERİNE BİR LİTERATÜR TARAMASI. Uluslararası Global Turizm Araştırmaları Dergisi, 3(1), 1-26.
AMA Demirezen B. ARTIRILMIŞ GERÇEKLİK VE SANAL GERÇEKLİK TEKNOLOJİSİNİN TURİZM SEKTÖRÜNDE KULLANILABİLİRLİĞİ ÜZERİNE BİR LİTERATÜR TARAMASI. IJGTR. Mayıs 2019;3(1):1-26.
Chicago Demirezen, Bilgehan. “ARTIRILMIŞ GERÇEKLİK VE SANAL GERÇEKLİK TEKNOLOJİSİNİN TURİZM SEKTÖRÜNDE KULLANILABİLİRLİĞİ ÜZERİNE BİR LİTERATÜR TARAMASI”. Uluslararası Global Turizm Araştırmaları Dergisi 3, sy. 1 (Mayıs 2019): 1-26.
EndNote Demirezen B (01 Mayıs 2019) ARTIRILMIŞ GERÇEKLİK VE SANAL GERÇEKLİK TEKNOLOJİSİNİN TURİZM SEKTÖRÜNDE KULLANILABİLİRLİĞİ ÜZERİNE BİR LİTERATÜR TARAMASI. Uluslararası Global Turizm Araştırmaları Dergisi 3 1 1–26.
IEEE B. Demirezen, “ARTIRILMIŞ GERÇEKLİK VE SANAL GERÇEKLİK TEKNOLOJİSİNİN TURİZM SEKTÖRÜNDE KULLANILABİLİRLİĞİ ÜZERİNE BİR LİTERATÜR TARAMASI”, IJGTR, c. 3, sy. 1, ss. 1–26, 2019.
ISNAD Demirezen, Bilgehan. “ARTIRILMIŞ GERÇEKLİK VE SANAL GERÇEKLİK TEKNOLOJİSİNİN TURİZM SEKTÖRÜNDE KULLANILABİLİRLİĞİ ÜZERİNE BİR LİTERATÜR TARAMASI”. Uluslararası Global Turizm Araştırmaları Dergisi 3/1 (Mayıs 2019), 1-26.
JAMA Demirezen B. ARTIRILMIŞ GERÇEKLİK VE SANAL GERÇEKLİK TEKNOLOJİSİNİN TURİZM SEKTÖRÜNDE KULLANILABİLİRLİĞİ ÜZERİNE BİR LİTERATÜR TARAMASI. IJGTR. 2019;3:1–26.
MLA Demirezen, Bilgehan. “ARTIRILMIŞ GERÇEKLİK VE SANAL GERÇEKLİK TEKNOLOJİSİNİN TURİZM SEKTÖRÜNDE KULLANILABİLİRLİĞİ ÜZERİNE BİR LİTERATÜR TARAMASI”. Uluslararası Global Turizm Araştırmaları Dergisi, c. 3, sy. 1, 2019, ss. 1-26.
Vancouver Demirezen B. ARTIRILMIŞ GERÇEKLİK VE SANAL GERÇEKLİK TEKNOLOJİSİNİN TURİZM SEKTÖRÜNDE KULLANILABİLİRLİĞİ ÜZERİNE BİR LİTERATÜR TARAMASI. IJGTR. 2019;3(1):1-26.