Year 2016, Volume 2, Issue 1, Pages 89 - 119 2016-03-01

Reklamın Ahlaka Uygun Olmasından Kim Sorumludur?
Who is Responsible for Advertising Ethics Proper Happen?

Şuayıp ÖZDEMİR [1] , Fikret YAMAN [2]

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Bu çalışmada içeriğinin ahlaka uygun olmaması nedeniyle şikayet edilen reklamların ahlaki bakımdan sorumlusunun kim olduğu araştırılmaktadır. Hazırlanmasında ve sunulmasında reklamveren, reklam ajansı, medya, kamu kuruluşları ve tüketici olmak üzere 5 paydaşı olan reklamların ahlaka uygun olmamasının sorumlusunu tespit etmek üzere nicel ve nitel veriler toplanmıştır. Bu metin içinde sadece Türkiye genelinden toplanan 1103 anket verisi kısaca analiz edilmektedir. Buna göre reklamın ahlaki olarak sorumluluğu en çok reklam ajanslarına ve medyaya yüklenmektedir.
This study investigates who is the responsible from the lack of ethics of advertisings’ content. 5 stakeholders (advertisers, advertising agencies, media, governmental and non-governmental organizations and, consumers) are responsible from the ethics of preparation and broadcasting of the advertisings. Quantitative and qualitative data are collected to determine lack of ethics of the advertising. In this study 1103 questionnaires analyzed that collected from throughout Turkey. According to the result of this study, advertising agencies and the media are perceived as more responsible than the other stakeholders.
Other ID JA57RV47EH
Journal Section Articles
Authors

Author: Şuayıp ÖZDEMİR

Author: Fikret YAMAN

Bibtex @ { ijisef313842, journal = {International Journal of Islamic Economics and Finance Studies}, issn = {2149-8393}, eissn = {2149-8407}, address = {Politik Ekonomik ve Sosyal Araştırmalar Merkezi}, year = {2016}, volume = {2}, pages = {89 - 119}, doi = {}, title = {Who is Responsible for Advertising Ethics Proper Happen?}, key = {cite}, author = {ÖZDEMİR, Şuayıp and YAMAN, Fikret} }
APA ÖZDEMİR, Ş , YAMAN, F . (2016). Who is Responsible for Advertising Ethics Proper Happen?. International Journal of Islamic Economics and Finance Studies, 2 (1), 89-119. Retrieved from http://dergipark.org.tr/ijisef/issue/29331/313842
MLA ÖZDEMİR, Ş , YAMAN, F . "Who is Responsible for Advertising Ethics Proper Happen?". International Journal of Islamic Economics and Finance Studies 2 (2016): 89-119 <http://dergipark.org.tr/ijisef/issue/29331/313842>
Chicago ÖZDEMİR, Ş , YAMAN, F . "Who is Responsible for Advertising Ethics Proper Happen?". International Journal of Islamic Economics and Finance Studies 2 (2016): 89-119
RIS TY - JOUR T1 - Who is Responsible for Advertising Ethics Proper Happen? AU - Şuayıp ÖZDEMİR , Fikret YAMAN Y1 - 2016 PY - 2016 N1 - DO - T2 - International Journal of Islamic Economics and Finance Studies JF - Journal JO - JOR SP - 89 EP - 119 VL - 2 IS - 1 SN - 2149-8393-2149-8407 M3 - UR - Y2 - 2019 ER -
EndNote %0 International Journal of Islamic Economics and Finance Studies Who is Responsible for Advertising Ethics Proper Happen? %A Şuayıp ÖZDEMİR , Fikret YAMAN %T Who is Responsible for Advertising Ethics Proper Happen? %D 2016 %J International Journal of Islamic Economics and Finance Studies %P 2149-8393-2149-8407 %V 2 %N 1 %R %U
ISNAD ÖZDEMİR, Şuayıp , YAMAN, Fikret . "Who is Responsible for Advertising Ethics Proper Happen?". International Journal of Islamic Economics and Finance Studies 2 / 1 (March 2016): 89-119.