Year 2018, Volume 6, Issue 3, Pages 80 - 99 2018-12-07

IMPACT OF MATERIALISM ON CONSUMPTION BEHAVIOR
TÜKETİCİ DAVRANIŞLARI ÜZERİNDEKİ MATERYALİZMİN ETKİSİ

Imran Ali [1]

23 204

The concept of consumer behavior has become of prime importance. A lot of scholars have raised their questions regarding the study of the materialism, its concepts, its measures and its implications. The term materialism has a much diversified understanding, where it can be discussed as a well social cultural phenomenon; it can also be a phenomenon which is very personal and individualistic. In this research concept of consumer materialism is studied. The concept of materialism which is used in this research is of Belk (1984).  In order to gauge the Potential relationships and clearer understanding planned behavior. The study aims by using primary data is to examine the consumer need for uniqueness, consumer socialization, perceived behavioral control and Materialism on the consumer’s intentions and consumption behavior. Therefore, a survey, which is based on apparel purchase, is conducted with 507 respondents. In order to test the proposed model, confirmatory factor analysis is applied. The result of the research explains the adopted model and also shows the effect of materialism on the consumption behavior. The model helped the test the influence of materialism on the consumer intention and consumption behavior regarding the apparels.
consumer, Materialism
  • Abideen, Z.-U., Latif, A., Khan, S., & Farooq, W. (2011). Impact of Media on Development of Eating Disorders in Young Females of Pakistan. International Journal of Psychological Studies.
  • Ahtola, O. T. (1975). The Vector Model of Preferences: An Alternative to the Fishbein Model. . JMR, Journal of Marketing Research, 12, (1) , 52-59.
  • Ahuvia, A., & Wong, N. (1995). Materialism Origins and Implications For Personal Well-Being . E - European Advances in Consumer Research Volume 2,, 172-178.
  • Aizen, I. (2016). Attitude Toward the Behavior. Retrieved from Attitude Toward the Behavior: http://people.umass.edu/aizen/att.html
  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes 50 (2), 179-211.
  • Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. . Journal of Experimental Social Psychology, 22, , 453-474.
  • Allen, P. &. (2010). PASW statistics by SPSS: a practical guide: version 18.0,. Melbourne: CENGAGE Learning.AMD. (2012). Quantitative Interviews der Mitgliedsinstitute des ADM nach Befragungsart. Retrieved from1AMD: http://www.adm-ev.de/index.php?id=zahlen#c245
  • Armitage, C. J. ( (2003). ). From attitudes to behaviour: Basic and applied research on the theory of planned behaviour. Current Psychology, 22(3), , 187-195.
  • Armitage, C. J., & Conner, M. (2001). Efficacy of the theory of planned behaviour: A meta‐analytic review. British journal of social psychology, 40(4),, 471-499.
  • Bagozzi, R., Gurhan-Canli, Z., & Priester, J. (2002). The Social Psychology of Consumer Behaviour Applying Social Psychology. Open University Press.
  • Bakewell, C. &. (2003). Generation Y female consumer decision-making styles. International Journal of Retail & Distribution Management, 31(2), , 95-106.
  • Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. . Psychological Review, 84, , 191-215.
  • Belk, R. W. (1984). Three Scales to Measure Constructs Related to Materialism: Reliability, Validity, and Relationships to Measures of Happiness". Advances in Consumer Research Volume 11, eds. Thomas C. Kinnear, Provo, UT : Association for Consumer Research, 291-297.
  • Belk, R., Hunt, R., & Shelby, B. (1983). Acquiring Possessing and Collecting Fundamental Processes in Consumer Behavior. Chicago: American Marketing Association.
  • Benmoyal-Bouzaglo, S., & Moschis, G. P. (2010). Effects of family structure and socialization on materialism: a life course study in France. The Journal of Marketing Theory and Practice, 18(1),, 53-70.
  • Bentler, P. M. (1980). Significance tests and goodness of fit in the analysis of covariance structures. . Psychological Bulletin, 88, 588-606.
  • Berndt, T. J. (1982). The features and effects of friendship in early adolescence. . Child Development, 53(6), , 1447-1460.
  • Bertrandias, L., & Goldsmith., R. E. (2006). Some psychological motivations for fashion opinion leadership and fashion opinion seeking. . Journal of Fashion Marketing andManagement 10 (1), 25-40.
  • Bian, Q. (2010). Examining U. S. and Chinese Students Purchase Intention Formation for Luxury Brands.
  • Blackwell, R. M. (2006). “Consumer behavior”. Mason: : Thompson.
  • Blessing, L. T., & Chakrabarti, A. (2009). DRM, a Design Research Methodology. London: Springer-Verlag.
  • Bollen, K. (1989). Structural equations with latent variables. NJ: John Wiley.
  • Brace, I. (2004). Questionnaire design: how to plan, structure and write survey material. London: Sterling, Va.: Kogan Page.
  • Bradley, N. (1999). Sampling for Internet surveys. An examination of respondent selection for Internet research. . Journal of the Market Research Society, 41(4),, 387-395.Browne, M. &. (1992). ‘Alternative ways of assessing model fit’,. Sociological Methods & Research, vol. 21, no. 2, 230-258.
  • Burns, D. J., & Brandy, J. (1992). A cross-cultural comparison of the need for uniqueness in Malaysia and the United States. The Journal of Social Psychology,, 487-495.
  • Burroughs, J. E., & Rindfleisch, A. (2011). What Welfare? On the Definition and Domain of Consumer Research and the Foundational Role of Materialism. Transformative Consumer Research for Personal and Collective Well-Being.
  • Bush, A., Smith, R., & Martin, C. (1999). The influence of consumer socialization variable on attitude toward advertising: A comparison of African-Americans and Caucasians. Journal of Advertising, 28(3), 13-24.
  • Buyukozturk, S. (2011). Veri Analizi El Kitabı. Ankara: PEGEM.
  • Byrne, B. M. (2001). Structural equation modeling with AMOS : basic concepts,applications, and programming. . Mahwah, N.J.: Lawrence Erlbaum Associates.
  • Carù, A., & Cova, B. (2007). Consuming experience: Routledge. London.: Routledge.
  • Caruana, A., & Vassallo, R. (2003). Children’s perception of their influence over purchases: the role of parental communication patterns. Journal of Consumer Marketing, 20(1),, 55-66.
  • Chaplin, L. N., & John, D. R. (2010). Interpersonal influences on adolescent materialism: A new look at the role of parents and peers. Journal of Consumer Psychology, 20(2),, 176-184.Child, D. (2006). The essentials of factor analysis. (3rd ed.). Newyork: Continuum International Publishing Group.
  • Childers, T. L., & Rao, A. R. (1992). The influence of familial and peer-based reference groups on consumer decisions. The Journal of Consumer Research, 19(2),, 198-211.
  • Choi, S. M., & La Ferle, C. (2004). Convergence across American and Korean young adults: Socialisation variables indicate the verdict is still out. International Journal of Advertising 23(4), 479-506.
  • Cotte, J., & Wood, S. L. (2004). Families and innovative consumer behavior: a triadic analysis of sibling and parental influence. Journal of Consumer Research, 31(1),, 78-86.Couper, M. (2011).
  • The future of modes of data collection. Public Opinion Quarterly Vol 75, No,5 , 889-908.Courneya, K. S. (1999). Does the theory of planned behavior mediate the relation between personality and exercise behavior? . Basic and Applied Social Psychology, 21(4),, 317-324.Cronbach, L. (1951).
  • The Impact of Cultural Factors on the Consumer Buying Behaviors Examined through An Empirical Study". International Journal of Business and Social Science (IJBSS), Volume 2, No 5,, 105-110.
  • Eastlick, M. A., & Lotz, S. (1999). Profiling Potential Adopters and Non-Adopters of an interactive Electronic Shopping Medium. International Journal of Retail and Distribution Management, 27(6),, 209-219.
  • Edmund, F. :. (1977). Cultural Comparisons of Variety-Seeking Behavior in Advances in Consumer Research Volume 07. Association for Consumer Research, 255-257.
  • Eisner, S. P. (2005). Managing generation Y. SAM Advanced Management Journal, 70(4), , 4-15.
  • Ellis, S., McCullough, J., Wallendorf, M., & Tan, C. T. (1985). Cultural Values and Behavior: Chineseness Within Geographic Boundaries. Advances in Consumer Research Volume 12, eds., 126-128.
  • Engel, J. R. (1986). Consumer Behavior. 5th ed. , Hinsdale, Ill.: : Dryden Press.
  • Evans, J., & Mathur, A. (2005). The value of online surveys”,. Internet Research, Vol. 15, No. 2, 195-219.
  • Fah, B. C., Foon, Y. S., & Osman, S. (2011 ). An exploratory study of the relationships between advertising appeals, spending tendency, perceived social status and materialism on perfume purchasing behavior. International Journal of Business and Social Science, 2(10), 202-208.
  • Faison, E. W. (1977). The Neglected Variety Drive: A Useful Concept for Consumer Behavior. Journal of Consumer Research, 4,, 172-175.
  • Feltham, T. S. (1998). Leaving home: brand purchase influences on young adults. Journal of Consumer Marketing, 15(4), , 372-385.
  • Fishbein, M., & Ajzen, I. (1975). Reading. In Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. MA: Addison-Wesley.
  • Fisher, R. J. (1992). An Investigation into the social context of early adoption behavior. Journal of Consumer Research, 477-486.
  • Fitzmaurice, J., & Comegys, C. ( 2006). Materialism and Social Consumption. Journal of Marketing Theory and Practice Vol. 14, No. 4, 287-299.
  • Fletcher, A. C., Glen, H., Elder, J., & Mekos, D. (2000). Parental influences on adolescent involvement in community activities. Journal of Research on adolescence, 10(1),, 29-48.
  • Grant, I. J., & Stephen, G. R. (2006). Communicating culture: An examination of the buying behaviour of 'tweenage' girls and the key societal communicating factors influencing the buying process of fashion clothing. 101-114.
  • Grant, M. (1987). The history of consumption A literature review and consumer guide. Journal of Consumer Policy, 139-166.
  • Green, T. M. (1995). The refusal problem and nonresponse in on-line organizational surveys. Denton, TX: Unpublished Doctoral Dissertation, University of North Texas.
  • Grewal, D. K. (1998). The effect of store name, brand name, and price discount on consumers’ evaluations and purchase intention. . Journal of retailing. Vol. 74 (3). , pp.331-352.
  • Grønhøj, A. (2007). The consumer competence of young adults: a study of newly formed households. . Qualitative Market Research: An International Journal, 10(3),, 243-264.
  • Güliz., G. (2009). Tüketici Araştırmalarında Nitel Yöntemler Kullanmanın İncelikleri ve Zorlukları. Tüketici ve Tüketim Araştırmaları Dergisi, 1 (1),, 1-19.
  • Hair, J. B., & Anderson, R. (2010). Multivariate Data Analysis: A global perspective. Upper Saddle River, New Jersey:: Pearson.and practice (pp. 259–286). Thousand Oaks CA: Sage.
  • Haslam, S. A., & McGarty, C. (2003). Reseach methods and statistics in psychology. London: Thousand Oaks: SAGE.Psychology 54 Winter, 638-664.
  • Jurs, M. a. (1993). Theory of reasoned action/theory ofplanned behavior. University of South Florida.
  • Kasser, T., & Ryan, R. M. (1993). A dark side of the American dream: Correlates of financial success as a central life aspiration’. Journal of Personality and Social Psychology 65, 410–422.
  • Katz, D. (1960). THE FUNCTIONAL APPROACH TO THE STUDY OF ATTITUDES. Public Opinion Quarterly.
  • Kimberlin, C. L., & Winterstein, A. G. (2008). Validity and reliability of measurement instruments used in research. American Journal of Health-System Pharmacy, 65(23),, 2276-2284.King, K. (2006). Youth–lifestyle, expectation and media. . Young Consumers: Insight and Ideas for Responsible Marketers, 7(2), , 22-29.
  • Kinght, D. K., & Kim, E. Y. (2007 ). Japanese consumers' need for uniqueness: Effects on brand perceptions and purchase intention". Journal of Fashion Marketing and Management: An International Journal, Vol. 11 Iss: 2, 270 - 280.
  • Kinnear, T. C. (1993). Australian Marketing Research. . Sydney: McGraw-Hill.KJ, W., SE, W., & Armstrong, T. (2008). Evaluation of athletic training students' clinical proficiencies. Journal of Athletic Traininig, 386-395.
  • Kline, R. (2005). Principles and practice of structural equation modeling, 2nd edn. Newyork: Guliford.
  • Korzaan, M. (2003). Going with the Flow: Predicting Online Purchase Intentions. The Journal of Computer Information Systems, 43(4),, 25-31.
  • Kotler, P. (1994). Marketing Management Analysis Planning Implementation and Control. Prentice Hall.Kotler, P., & Keller, K. (2011). “Marketing Management”(14th edition),. London:: Pearson Education.Kumar, P. (2010). “Marketing of Hospitality & Tourism Services”. Tata McGraw-Hill Education.
  • Li, D., Jiang, Y., An, S., Shen, Z., & Jin, W. (2009). The influence of money attitudes on young Chinese consumers' compulsive buying. Young Consumers: Insight and Ideas for Responsible Marketers, 10(2),, 98-109.
  • Lissitz, R. W., & Green, S. B. (1975). Effect of the number of scale points on reliability: a Monte-Carl approach. Journal of Applied Psychology, 60, 10-13.
  • Loudon, D. L. (1993). Consumer Behaviour Concepts and Applications. 4th ed.:. McGraw Hill.
  • Lynn, M., & Harris, J. (1997). Individual differences in the pursuit of self-uniqueness through consumption. Journal of Applied Social Psychology,, 1861–1883.
  • Malhotra, N. K. (2008). Marketing Research: An Applied Orientation, 5/e. Mumbai: Pearson Education India.
  • McAlister, L. &. (1982). Variety Seeking behavior: An interdisciplinary Review. Journal Of Consumer Research, 311-322.McDonald, H. &. (2003). A comparison of online and postal data collection methods in marketing research. . Marketing Intelligence and Planning, 21(2), 85-95.McGinnis, L. P. (2009). Underdog consumption: An exploration into meanings and motives. Journal of Business Research, 191-199.
  • McMurray, A. P. (2004). Research: a commonsense approach. Melbourne: Thomson.
  • Meesakul, S. (2009). The development of validation of alienation in consumption culture model of students age between 13-18 years in Angthong province. Bangkok: Unpublished master’s thesis. Srinakharinwirot University.
  • Moschis, G. P. (1985). The role of family communication in consumer socialization of children and adolescents. . The Journal of Consumer Research, 11(4), , 898-913.Moschis, G. P., & Churchill, G. A. (1979). An analysis of the adolescent consumer. The Journal of Marketing, 43(3), 40-48.Neal, C. Q. (2006). Consumer Behaviour: Implications for Marketing Strategy” (5th edition) . Berkshire: : McGraw-Hill.
  • Pimthong, S. (2015). Psychosocial Factors Correlated with Sufficient Consumption Behavior of Students in Thailand and Malaysia . Asian Social Science; Vol. 11, No. 4, 169-179.
  • Ranchhod, A., & Zhou, F. (2001). Comparing respondents of e-mail and mail surveys: understanding the implications of technology. Marketing Intelligence & Planning 19(4),, 254-262.
  • Randall, D., & Wolff, J. (1994 ). The Time Interval in The Intention Behaviour Behaviour Relationship: Meta-analysis. British Journal of Social Psychology, 33,, 405-418.
  • Rhodes, R. E. (2005). The theory of planned behavior and lower-order personality traits: Interaction effects in the exercise domain. . Personality and individual Differences, 38(2),, 251-265.
  • Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. . Journal of Consumer Research, 19, 303-316.
  • Richins, M. L., & Dawson, S. (1992). A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation,. Journal of Consumer Research, 19 (December), 303–316.
  • Richins, M., & Rudmin, F. (1994). "Materialism and Economic Psychology,. Journal of Economic Psychology, 15,, 217-231.Rolfe, J., & Gilbert, M. (2006). Youth, new media, technology and communication. Young Consumers: Insight and Ideas for Responsible Marketers, 7(3),, 15-21.
  • Russell, B., & Güliz, G. (1994). Problems of Marketization in Romania and Turkey. Special Volume of Research in Consumer Behavior on Consumption in Marketizing Economies, 123-155.Ruvio, A., Shoham, A., & Brencic, M. M. (2008). Consumers' need for uniqueness: short-form scale development and cross-cultural validation. International Marketing Review, 25(1),, 33-53.
  • Schiffman, L., Hansen, H., & Kanuk, L. (2007). Consumer Behaviour: A European Outlook. London: Pearson Education.Schmidt, W. C. (1997). World-wide Web survey research: Benefits, potential problems, and solutions. Behavior Research Methods, Instruments & Computers, 29(2), , 274-279.
  • Schonlau, M., Fricker, R. J., & Elliot, M. (2001). Conducting research surveys via Email and the Web. Santa Monica, CA: Rand Corporation.
  • Schwarzer, R. &. (1995). Optimistic self-beliefs as a resource factor in coping with stress. . NATO ASI SERIES D BEHAVIOURAL AND SOCIAL SCIENCES, 80, , 159-159.
  • Scott, K. (2009). “Terminal materialism vs. instrumental materialism: Can materialism be beneficial? Norman, OK.: University of Oklahoma.
  • Serdar Karabati, Z. C. (2010). Values, materialism, and well-being: A study with Turkishuniversity students. Journal of Economic Psychology, 624-633.Seth, E., James, M., Melanie, W., & Tion, T. C. (1985). Cultural Values and Behavior: Chineseness Within Geographic Boundaries. Advances in Consumer Research Volume 12, eds., 126-128.
  • Sheppard, B. H. (1988). The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research. The Journal of Consumer Research, 15, (3), 325-343.
  • Susan, F., & Richins, M. L. (1991). "Some Theoretical and Popular Notions Concerning Materialism", in Rudmin, F.W. (ed.), To Have Possessions: A Handbook on Ownership and Property, [special i ssuc], . Journal of Social Behavior and Personality, , 403-414.
  • Sutton, S. (1998). Predicting and explaining intentions and behavior: how well are we doing? Journal of applied social psychology, 28, 1317-1338.Synodinos, N. E., Papacostas, C. S., & Okimoto, G. M. (1994). Computer-administered vs. paper and pencil surveys and the effect of sample selection. Behavior Research Methods, Instruments,and Computers, 26(4), 395-401.
  • Taylor, S. D., Bagozzi, R. P., & Gaither, C. A. (2005). Decision making and effort in the self-regulation of hypertension: Testing two competing theories. British Journal of Health Psychology, 10, ., 505-530.
  • Tian, K. T., & McKenzie, K. (2001). The Long-Term Predictive Validity of the Consumers’ Need for Uniqueness Scale. Journal of Consumer Psychology, 10(3),, 171-193.
  • Tse, A. (1998). Comparing the response rate, response speed and response quality of two methods of sending questionnaires: E-mail vs. mail. . Journal of the Market, 353-361.
  • Turocy, P. (2002). Survey research in athletic training: the scientific method of development and implementation. Journal of Athletic Traininig, 174-179.
  • Twitchell, J. B. (1999). Two cheers for materialism. The Wilson Quarterly, Vol. 23, No. 2, 16-26.
  • Wagner, S. A. (1997). Understanding green consumer behaviour A qualitative cognitive approach. London: New York Routledge.
  • Walster, E., Walster, W. G., Piliavin, J., & Schmidt, L. (1973). Playing hard to get: Understanding an elusive phenomenon. Journal Of Personality and Social Psychology, 113-121.
  • Workman, J. E., & Kidd, L. K. (2000). Use of the need for uniqueness scale to characterize fashion consumer groups. . Clothing and Textiles Research Journal, 18(4), 227–236.
  • Wouters, E. J., Larsen, J. K., Kremers, S. P., Dagnelie, P. C., & Geenen, R. (2010). Peer influence on snacking behavior in adolescence. Appetite, 55(1),, 11-17.Xu, Y. (2008). The influence of public self-consciousness and materialism on young consumers' compulsive buying. . Young Consumers: Insight and Ideas for Responsible Marketers, 9(1),, 37-48.
  • Yin, R. K. (2003). Applications of case study research. Thousand Oaks: Sage Publications.
  • Yu, T. K. (2010). Modelling the factors that affect individuals‘ utilisation of online learning systems: An empirical study combining the task technology fit model with the theory of planned behaviour. . British Journal of Educational Technology, 1003-1017.
  • Zeithaml, V. (1988). Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence. Journal of Marketing. Vol. 52(3)., pp. 48-62.Zhang, Y. (2000). Using the internet for survey research: A case study. Journal of the American Society for Information Science, 51, 57-68.
  • Zikmund, W. G. (2000). Business Research Methods (6th edition). . USA: : Harcourt.
Primary Language en
Subjects Economics
Journal Section Articles
Authors

Orcid: 0000-0001-6468-8834
Author: Imran Ali (Primary Author)
Country: Turkey


Dates

Publication Date: December 7, 2018

Bibtex @research article { jimeep459889, journal = {Journal of International Management Educational and Economics Perspectives}, issn = {}, eissn = {2602-330X}, address = {Ahmet GÜVEN}, year = {2018}, volume = {6}, pages = {80 - 99}, doi = {}, title = {IMPACT OF MATERIALISM ON CONSUMPTION BEHAVIOR}, key = {cite}, author = {Ali, Imran} }
APA Ali, I . (2018). IMPACT OF MATERIALISM ON CONSUMPTION BEHAVIOR. Journal of International Management Educational and Economics Perspectives, 6 (3), 80-99. Retrieved from http://dergipark.org.tr/jimeep/issue/40558/459889
MLA Ali, I . "IMPACT OF MATERIALISM ON CONSUMPTION BEHAVIOR". Journal of International Management Educational and Economics Perspectives 6 (2018): 80-99 <http://dergipark.org.tr/jimeep/issue/40558/459889>
Chicago Ali, I . "IMPACT OF MATERIALISM ON CONSUMPTION BEHAVIOR". Journal of International Management Educational and Economics Perspectives 6 (2018): 80-99
RIS TY - JOUR T1 - IMPACT OF MATERIALISM ON CONSUMPTION BEHAVIOR AU - Imran Ali Y1 - 2018 PY - 2018 N1 - DO - T2 - Journal of International Management Educational and Economics Perspectives JF - Journal JO - JOR SP - 80 EP - 99 VL - 6 IS - 3 SN - -2602-330X M3 - UR - Y2 - 2018 ER -
EndNote %0 Journal of International Management Educational and Economics Perspectives IMPACT OF MATERIALISM ON CONSUMPTION BEHAVIOR %A Imran Ali %T IMPACT OF MATERIALISM ON CONSUMPTION BEHAVIOR %D 2018 %J Journal of International Management Educational and Economics Perspectives %P -2602-330X %V 6 %N 3 %R %U
ISNAD Ali, Imran . "IMPACT OF MATERIALISM ON CONSUMPTION BEHAVIOR". Journal of International Management Educational and Economics Perspectives 6 / 3 (December 2018): 80-99.
AMA Ali I . IMPACT OF MATERIALISM ON CONSUMPTION BEHAVIOR. Journal of International Management Educational and Economics Perspectives. 2018; 6(3): 80-99.
Vancouver Ali I . IMPACT OF MATERIALISM ON CONSUMPTION BEHAVIOR. Journal of International Management Educational and Economics Perspectives. 2018; 6(3): 99-80.