Year 2019, Volume 4, Issue 1, Pages 1 - 14 2019-07-31

Investigation on the relationship Of service Quality on Tourist Satisfaction and Loyalty: Case Study of Ardabil County

Robab Naghizadeh [1]

50 85

The objective of this study is to investigate tourist᾿ satisfaction of the Ardabil County tourism  Service Quality using KANO model. In this case, Ardabil County was chosen as a distination (Ardabil County covers an area 3810 km2 in the north west of  Iran). In order to assessment of tourist satisfaction of the Ardabil County tourism  Service Quality, using KANO model,Guestionnaire as survey instrument, was used. The validity and reliability of the survey was based on content validity, and Cronbach᾿s Alpha value in SPSS Version 20. In total, 384 by sampling method were  distributed among tourists in the summer. Evaluation of tourist᾿ satisfaction in KANO model also indicated the tourists from One Dimensional with satisfaction coefficient (0.731) are the most satisfaction. Also the least amount of tourists' satisfaction fom Ardabil County tourism  Services Quality is related to Basic needs with satisfaction coefficient (0.337). Moreover, the results signified the Ardabil County tourism Service Quality affect positively and significantly touriists᾿satisfaction. Furthermore, this study is presented the change in strategies investors, attendants and markers to planning for increasing the  tourists satisfaction in the Ardabil County.

KANO Model, tourist᾿satisfaction, Service Quality, Ardabil County
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Primary Language en
Subjects Hospitality Leisure Sport and Tourism
Journal Section Research Articles
Authors

Author: Robab Naghizadeh (Primary Author)
Institution: University of Tabriz
Country: Iran


Dates

Publication Date: July 31, 2019

Bibtex @research article { jomat535199, journal = {Journal of Multidisciplinary Academic Tourism}, issn = {}, eissn = {2645-9078}, address = {Yusuf KARAKUŞ}, year = {2019}, volume = {4}, pages = {1 - 14}, doi = {10.31822/jomat.535199}, title = {Investigation on the relationship Of service Quality on Tourist Satisfaction and Loyalty: Case Study of Ardabil County}, key = {cite}, author = {Naghizadeh, Robab} }
APA Naghizadeh, R . (2019). Investigation on the relationship Of service Quality on Tourist Satisfaction and Loyalty: Case Study of Ardabil County. Journal of Multidisciplinary Academic Tourism, 4 (1), 1-14. DOI: 10.31822/jomat.535199
MLA Naghizadeh, R . "Investigation on the relationship Of service Quality on Tourist Satisfaction and Loyalty: Case Study of Ardabil County". Journal of Multidisciplinary Academic Tourism 4 (2019): 1-14 <http://dergipark.org.tr/jomat/issue/47452/535199>
Chicago Naghizadeh, R . "Investigation on the relationship Of service Quality on Tourist Satisfaction and Loyalty: Case Study of Ardabil County". Journal of Multidisciplinary Academic Tourism 4 (2019): 1-14
RIS TY - JOUR T1 - Investigation on the relationship Of service Quality on Tourist Satisfaction and Loyalty: Case Study of Ardabil County AU - Robab Naghizadeh Y1 - 2019 PY - 2019 N1 - doi: 10.31822/jomat.535199 DO - 10.31822/jomat.535199 T2 - Journal of Multidisciplinary Academic Tourism JF - Journal JO - JOR SP - 1 EP - 14 VL - 4 IS - 1 SN - -2645-9078 M3 - doi: 10.31822/jomat.535199 UR - https://doi.org/10.31822/jomat.535199 Y2 - 2019 ER -
EndNote %0 Journal of Multidisciplinary Academic Tourism Investigation on the relationship Of service Quality on Tourist Satisfaction and Loyalty: Case Study of Ardabil County %A Robab Naghizadeh %T Investigation on the relationship Of service Quality on Tourist Satisfaction and Loyalty: Case Study of Ardabil County %D 2019 %J Journal of Multidisciplinary Academic Tourism %P -2645-9078 %V 4 %N 1 %R doi: 10.31822/jomat.535199 %U 10.31822/jomat.535199
ISNAD Naghizadeh, Robab . "Investigation on the relationship Of service Quality on Tourist Satisfaction and Loyalty: Case Study of Ardabil County". Journal of Multidisciplinary Academic Tourism 4 / 1 (July 2019): 1-14. https://doi.org/10.31822/jomat.535199
AMA Naghizadeh R . Investigation on the relationship Of service Quality on Tourist Satisfaction and Loyalty: Case Study of Ardabil County. jomat. 2019; 4(1): 1-14.
Vancouver Naghizadeh R . Investigation on the relationship Of service Quality on Tourist Satisfaction and Loyalty: Case Study of Ardabil County. Journal of Multidisciplinary Academic Tourism. 2019; 4(1): 14-1.