Akıllı destinasyon: Turizm, inovasyon, girişimcilik ve çözüm bekleyen konular

Yıl 2019, Cilt: 5 Sayı: 2, 203 - 211, 15.03.2019

Mehmet Cihan Yavuz

https://doi.org/10.24288/jttr.524534

Cited By: 3

Öz

Turizm, esasen “deneyim”
üreten bir sektördür. Turizm, pazar ve çevresinde meydana gelen gelişmelerden
doğrudan etkilenir. Son yıllarda turizmde inovasyon ve yeni girişimcilik
alanları teknoloji yoğun olanlara kaymaktadır. Bu çalışmanın ana amacı, teknolojinin
turizm destinasyonlarında inovasyon ve girişimcilik üzerine etkisini örnekler
yoluyla ortaya koymaktır. Çalışma akıllı teknolojilerin, turizm sektörünün
çeşitli alt bileşenlerini uzun bir zamandır etkilediğine dikkat çekmektedir.
Destinasyonlar, kentsel altyapıda kullanılan teknoloji ve uygulamalar sonucunda
birer “akıllı destinasyon”a dönüşmektedir. Verimliliği ve deneyim kalitesini
artıran akıllı destinasyon uygulamalarının kullanımının günden güne
yaygınlaşacağı anlaşılmaktadır. Örnek olaylar ve başarılı dünya örneklerinin
incelenmesi, mevcut araştırmada, turizmde yaşanan teknolojik dönüşümde
karşılaşılması olası zorlukların çalışılmasında ana yöntemler olmuştur. Çalışma
sonuçlarının, destinasyonlarda yerel halkın hayatını kolaylaştırmaya da gerekli
özeni gösterecek şekilde, turizmde verimlilik ve deneyim kalitesi artışına
katkı vermesi beklenmektedir    

Anahtar Kelimeler

akıllı destinasyon, turizm, inovasyon, girişimcilik, çözüm bekleyen konular

Smart destination: Tourism, innovation, entrepreneurship, challenges

Öz

Tourism is a sector that
fundamentally produces “experience”. Tourism is affected by advancement in the
market and its environment. In recent years, innovation and new
entrepreneurship in tourism are shifting to technology-intensive ones. The main
aim of this study is to show the impact of technology on the areas of
innovation and entrepreneurship in tourism destinations through examples. The
study has shown that smart technologies have affected various tourism
subcomponents for a long time. The destination has turned into “smart
destination”, as a result of using technology and applications in city
infrastructure. Smart destination applications are expected to extend in usage
due to their increasing effect on productivity and experience quality.
Investigating case studies and successful world examples have been the main
method followed in the current research for examining challenges in
technological transformation in tourism destinations. The results of the study
are expected to support an increase in tourism productivity and experience
quality by also paying sufficient attention to facilitating the daily life of
local people.    

Anahtar Kelimeler

smart destination, tourism, innovation, entrepreneurship, challenges

Kaynakça

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