Year 2018, Volume 5, Issue 3, Pages 705 - 724 2018-12-27

ANALYSIS OF FINANCIAL RISK PERCEPTIONS ON INVESTMENT DECISIONS OF WOMEN WITH DIFFERENT DEMOGRAPHIC PROFILES
FARKLI DEMOGRAFİK PROFİLLERDEKİ KADINLARIN YATIRIM KARARLARINA İLİŞKİN FİNANSAL RİSK ALGILARININ İNCELENMESİ

ALİ BAYRAKDAROĞLU [1] , Ezgi KUYU [2]

48 153

In the literature, it is emphasized in the studies that women’s low level of financial risk tolerance, which plays an important role in financial decisions, reflects in their investment decisions. While making investment decision, due to the fact that women have higher level of financial risk perception than men, it seems that they prefer to invest carefully and in investment instruments with less risk although they will get less return. When we consider the opinion that risk perception of female investors is higher than that of male investors and the findings of the studies on this topic, it is understood that the factors affecting risk perception should be examined in detail for female investors. This study focuses on the fact that current stimuli on investment risk can be perceived differently by women, by their condition and by the influence of various factors, so that they can be interpreted differently and consequently lead women to different investment behaviors. Accordingly, the purpose of the research is that the financial risk perceptions of investment decisions of women in different demographic profiles are examined through a focus group interview that allows participants to express themselves comfortably. The sample consists of six female investors who have a certain level of income but have different demographic characteristics and investing. At the end of the study, it has been understood that the factors that most affect financial risk perceptions are the level of income, financial literacy, upbringing style, and regret that are under the socio-economic and demographic characteristics and human capital and knowledge level themes.

Literatürde, finansal kararlarda önemli rol oynayan finansal risk toleransının kadınlarda daha düşük olmasının, verdikleri yatırım kararlarına da yansıdığı yapılan çalışmalarda vurgulanmıştır. Yatırım kararı verirken, kadınların erkeklere kıyasla daha yüksek risk algısına sahip olmalarından dolayı, geleceğe yönelik adımlarında daha ihtiyatlı davrandıkları ve dolayısıyla daha az getiri elde edecek olmalarına rağmen, daha az risk içeren yatırım araçlarını tercih ettikleri görülmektedir. Kadın yatırımcıların risk algısının, erkeklerden yüksek olduğu görüşü ve bu konudaki çalışmaların bulguları dikkate aldığımızda, kadın yatırımcılar açısından risk algısına etki eden faktörlerin detaylı şekilde incelenmesi gerektiği anlaşılmaktadır. Çalışma, yatırımın riskine ilişkin mevcut uyaranların kadınlar tarafından, bulundukları durum ve çeşitli faktörlerin de etkisiyle farklı algılanabileceğini, dolayısıyla farklı yorumlanabileceğini ve bunun sonucunda kadınları farklı yatırım davranışlarına yönlendirebileceğine odaklanmaktadır. Bu doğrultuda araştırmanın amacı; farklı demografik profillerdeki kadınların yatırım kararlarına ilişkin finansal risk algılarının, katılımcıların kendilerini özgürce ifade edebilmelerine imkân veren odak grup görüşmesiyle incelenerek ortaya konulmasıdır. Çalışmada nitel araştırma tekniklerinden durum deseni kullanılmıştır. Örneklem, belirli gelir düzeyinde olan, ancak farklı demografik özelliklere sahip ve yatırım yapan altı kadın yatırımcıdan oluşmaktadır. Çalışmanın sonucunda; finansal risk algılarını en çok etkileyen etmenlerin sosyo-ekonomik ve demografik özellikler ile insan sermayesi ve bilgi düzeyi temalarının altında yer alan gelir düzeyi, finansal okuryazarlık düzeyi, yetiştirilme tarzı ve pişmanlıktan kaçınmanın olduğu anlaşılmıştır.

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Primary Language tr
Subjects Management
Journal Section Research Articles
Authors

Orcid: 0000-0002-1165-5884
Author: ALİ BAYRAKDAROĞLU (Primary Author)
Institution: MUĞLA SITKI KOÇMAN ÜNİVERSİTESİ
Country: Turkey


Orcid: 0000-0001-7737-6389
Author: Ezgi KUYU
Institution: MUĞLA SITKI KOÇMAN ÜNİVERSİTESİ
Country: Turkey


APA BAYRAKDAROĞLU, A , KUYU, E . (2018). FARKLI DEMOGRAFİK PROFİLLERDEKİ KADINLARIN YATIRIM KARARLARINA İLİŞKİN FİNANSAL RİSK ALGILARININ İNCELENMESİ. Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 5 (3), 705-724. DOI: 10.30798/makuiibf.414065