Year 2010, Volume 3, Issue 1, Pages 133 - 145 2010-04-01

JENERİK REKLAM ÜZERİNE KAVRAMSAL BİR ÇALIŞMA
Jenerik Reklam Üzerine Kavramsal Bir Çalışma.

H. Dilara KESKİN [1]

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Tutundurma araçlarından biri olan reklamın önemi günden güne artmaktadır. Bu artışa bağlı olarak, reklamcılık tarihinde yeni reklam anlayışları ortaya çıkmaktadır. Bu çalışmada, bu yeni reklam anlayışlardan biri olan jenerik reklam, çeşitli yönleri ile ele alınarak kavramsal açıdan değerlendirilmeye çalışılmıştır.
The importance of advertisement as one of the promotion instruments has been increasing day by day. In accordance with this increase, new advertisement approaches are emerging in the history of advertising. In this study, generic advertising as one of these new advertisement approaches has been evaluated from a conceptual perspective.
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Primary Language tr
Journal Section Articles
Authors

Author: H. Dilara KESKİN

Bibtex @ { niguiibfd211353, journal = {Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi}, issn = {1308-4208}, eissn = {1308-4216}, address = {Ömer Halisdemir Üniversitesi}, year = {2010}, volume = {3}, pages = {133 - 145}, doi = {}, title = {JENERİK REKLAM ÜZERİNE KAVRAMSAL BİR ÇALIŞMA}, key = {cite}, author = {KESKİN, H. Dilara} }
APA KESKİN, H . (2010). JENERİK REKLAM ÜZERİNE KAVRAMSAL BİR ÇALIŞMA. Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 3 (1), 133-145. Retrieved from http://dergipark.org.tr/niguiibfd/issue/19746/211353
MLA KESKİN, H . "JENERİK REKLAM ÜZERİNE KAVRAMSAL BİR ÇALIŞMA". Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 3 (2010): 133-145 <http://dergipark.org.tr/niguiibfd/issue/19746/211353>
Chicago KESKİN, H . "JENERİK REKLAM ÜZERİNE KAVRAMSAL BİR ÇALIŞMA". Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 3 (2010): 133-145
RIS TY - JOUR T1 - JENERİK REKLAM ÜZERİNE KAVRAMSAL BİR ÇALIŞMA AU - H. Dilara KESKİN Y1 - 2010 PY - 2010 N1 - DO - T2 - Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi JF - Journal JO - JOR SP - 133 EP - 145 VL - 3 IS - 1 SN - 1308-4208-1308-4216 M3 - UR - Y2 - 2019 ER -
EndNote %0 Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi JENERİK REKLAM ÜZERİNE KAVRAMSAL BİR ÇALIŞMA %A H. Dilara KESKİN %T JENERİK REKLAM ÜZERİNE KAVRAMSAL BİR ÇALIŞMA %D 2010 %J Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi %P 1308-4208-1308-4216 %V 3 %N 1 %R %U
ISNAD KESKİN, H. Dilara . "JENERİK REKLAM ÜZERİNE KAVRAMSAL BİR ÇALIŞMA". Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 3 / 1 (April 2010): 133-145.