Year 2016, Volume 9, Issue 3, Pages 239 - 247 2016-07-28

RELATION OF MARKETING AND PROFITIBALITY OF KAZAKHSTAN BANKS

İlhan EGE [1] , Maya KATENOVA [2] , Bulent DUMLUPINAR [3]

437 323

Abstract

Currently, there are 38 commercial banks operating in Kazakhstan. Being competitive enough, they promote themselves by proper advertising campaigns. This paper is devoted to the issue of advertising campaign and explores whether or not it significantly affects profitability in the banking industry of Kazakhstan.  Net incomes of the twenty largest banks in Kazakhstan are studied for the period of 2005 until 2012 consisting of 32 quarterly observations.  Unit root test was employed to check marketing expenses, earnings before interest and taxes and net income.  Regression analysis was conducted using marketing expenses from previous period and current profitability. Income was measured by Earnings Before Interest and Tax and Net Income of the largest twenty banks of Kazakhstan.  Marketing expenses of previous periods were analyzed as well.

Key words: Marketing, profitability, banking sector, regression analysis

Jel Codes: G20, C30, M31

Pazarlama, Karlılık , Bank acılık sek törü, Regresyon analizi
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Journal Section Articles
Authors

Author: İlhan EGE

Author: Maya KATENOVA

Author: Bulent DUMLUPINAR

Dates

Publication Date: July 28, 2016

Bibtex @ { niguiibfd260083, journal = {Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi}, issn = {1308-4208}, eissn = {1308-4216}, address = {Ömer Halisdemir Üniversitesi}, year = {2016}, volume = {9}, pages = {239 - 247}, doi = {}, title = {RELATION OF MARKETING AND PROFITIBALITY OF KAZAKHSTAN BANKS}, key = {cite}, author = {EGE, İlhan and KATENOVA, Maya and DUMLUPINAR, Bulent} }
APA EGE, İ , KATENOVA, M , DUMLUPINAR, B . (2016). RELATION OF MARKETING AND PROFITIBALITY OF KAZAKHSTAN BANKS. Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 9 (3), 239-247. Retrieved from http://dergipark.org.tr/niguiibfd/issue/24557/260083
MLA EGE, İ , KATENOVA, M , DUMLUPINAR, B . "RELATION OF MARKETING AND PROFITIBALITY OF KAZAKHSTAN BANKS". Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 9 (2016): 239-247 <http://dergipark.org.tr/niguiibfd/issue/24557/260083>
Chicago EGE, İ , KATENOVA, M , DUMLUPINAR, B . "RELATION OF MARKETING AND PROFITIBALITY OF KAZAKHSTAN BANKS". Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 9 (2016): 239-247
RIS TY - JOUR T1 - RELATION OF MARKETING AND PROFITIBALITY OF KAZAKHSTAN BANKS AU - İlhan EGE , Maya KATENOVA , Bulent DUMLUPINAR Y1 - 2016 PY - 2016 N1 - DO - T2 - Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi JF - Journal JO - JOR SP - 239 EP - 247 VL - 9 IS - 3 SN - 1308-4208-1308-4216 M3 - UR - Y2 - 2019 ER -
EndNote %0 Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi RELATION OF MARKETING AND PROFITIBALITY OF KAZAKHSTAN BANKS %A İlhan EGE , Maya KATENOVA , Bulent DUMLUPINAR %T RELATION OF MARKETING AND PROFITIBALITY OF KAZAKHSTAN BANKS %D 2016 %J Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi %P 1308-4208-1308-4216 %V 9 %N 3 %R %U
ISNAD EGE, İlhan , KATENOVA, Maya , DUMLUPINAR, Bulent . "RELATION OF MARKETING AND PROFITIBALITY OF KAZAKHSTAN BANKS". Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 9 / 3 (July 2016): 239-247.
AMA EGE İ , KATENOVA M , DUMLUPINAR B . RELATION OF MARKETING AND PROFITIBALITY OF KAZAKHSTAN BANKS. Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2016; 9(3): 239-247.
Vancouver EGE İ , KATENOVA M , DUMLUPINAR B . RELATION OF MARKETING AND PROFITIBALITY OF KAZAKHSTAN BANKS. Niğde Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2016; 9(3): 247-239.