Year 2018, Volume 7, Issue 1, Pages 52 - 56 2018-09-01

IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE

Aysel Ercis [1] , Bilal Celik [2]

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Purpose- The purpose of this paper is to understand how value perceptions affect consumer luxury purchase intentions and how consumer knowledge moderate the relationships between consumer value perceptions and luxury purchase intentions.

Methodology- The authors use data from a survey of 271 consumers in Bursa and structural equation modelling (SEM) was used in order to analyse the data.

Findings- The results revealed that social, personal and functional value perceptions affect consumer luxury purchase intention. It is also show that consumer knowledge has a moderation effect on the relationships between personal and functional vale perceptions and luxury purchase intentions. However, consumer knowledge has not a moderation effect on the relationships between social value perceptions and luxury purchase intentions.

Conclusion- It is importamt for marketer to take into account value and value perceptions and so they ought to try to understand value and consumers’ value perceptions.

Luxury, value perceptions, consumer knowledge, purchase intentions
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Primary Language en
Subjects Humanities, Multidisciplinary
Journal Section Articles
Authors

Orcid: 0000-0002-9835-8574
Author: Aysel Ercis (Primary Author)

Orcid: 0000-0001-6253-3177
Author: Bilal Celik

Bibtex @research article { pap458341, journal = {PressAcademia Procedia}, issn = {}, eissn = {2459-0762}, address = {PressAcademia}, year = {2018}, volume = {7}, pages = {52 - 56}, doi = {10.17261/Pressacademia.2018.855}, title = {IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE}, key = {cite}, author = {Ercis, Aysel and Celik, Bilal} }
APA Ercis, A , Celik, B . (2018). IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE. PressAcademia Procedia, 7 (1), 52-56. DOI: 10.17261/Pressacademia.2018.855
MLA Ercis, A , Celik, B . "IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE". PressAcademia Procedia 7 (2018): 52-56 <http://dergipark.org.tr/pap/issue/39064/458341>
Chicago Ercis, A , Celik, B . "IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE". PressAcademia Procedia 7 (2018): 52-56
RIS TY - JOUR T1 - IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE AU - Aysel Ercis , Bilal Celik Y1 - 2018 PY - 2018 N1 - doi: 10.17261/Pressacademia.2018.855 DO - 10.17261/Pressacademia.2018.855 T2 - PressAcademia Procedia JF - Journal JO - JOR SP - 52 EP - 56 VL - 7 IS - 1 SN - -2459-0762 M3 - doi: 10.17261/Pressacademia.2018.855 UR - https://doi.org/10.17261/Pressacademia.2018.855 Y2 - 2019 ER -
EndNote %0 PressAcademia Procedia IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE %A Aysel Ercis , Bilal Celik %T IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE %D 2018 %J PressAcademia Procedia %P -2459-0762 %V 7 %N 1 %R doi: 10.17261/Pressacademia.2018.855 %U 10.17261/Pressacademia.2018.855
ISNAD Ercis, Aysel , Celik, Bilal . "IMPACT OF VALUE PERCEPTIONS ON LUXURY PURCHASE INTENTIONS: MODERATING ROLE OF CONSUMER KNOWLEDGE". PressAcademia Procedia 7 / 1 (September 2018): 52-56. https://doi.org/10.17261/Pressacademia.2018.855