Year 2018, Volume 7, Issue 1, Pages 57 - 61 2018-09-01

A COMPARISON OF EMPLOYEES’ PERCEIVED AND EXPECTED EMPLOYER BRAND ATTRIBUTES: EVIDENCE FROM TURKEY

Hande Sinem Ergun [1] , Berivan Tatar [2]

19 65

Purpose- The concept of employer brand has provided great convenience for creating a sense of “great place to work” in the war for talent in today's business world. In particular, employer brand perception meeting the employees’ expectations has a critical prescription for retainment ability of employers. In this context, the aim of the study is to evaluate the congruence of expected and perceived employer brand.

Methodology- Data gathered from 300 employees in the banking sector was analyzed through SPSS and factor and reliability analysis and paired sample t-test were used to test hypotheses.

Findings- Results indicated that employers mostly provide social and application value and the highest difference occurs between perceptions and expectations of interest and economic value in the banking sector.

Conclusion- The study contributes to the comprehension of that using employer branding practices alone is not sufficient and compatibility of attributes with employees’ expectations is essential for employer attractiveness.

Employer brand, employer brand attractiveness, banking industry, employer brand expectation, employer brand perception
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Primary Language en
Subjects Humanities, Multidisciplinary
Journal Section Articles
Authors

Orcid: 0000-0003-3885-8902
Author: Hande Sinem Ergun (Primary Author)

Orcid: 0000-0002-0934-3734
Author: Berivan Tatar

Bibtex @research article { pap458443, journal = {PressAcademia Procedia}, issn = {}, eissn = {2459-0762}, address = {PressAcademia}, year = {2018}, volume = {7}, pages = {57 - 61}, doi = {10.17261/Pressacademia.2018.856}, title = {A COMPARISON OF EMPLOYEES’ PERCEIVED AND EXPECTED EMPLOYER BRAND ATTRIBUTES: EVIDENCE FROM TURKEY}, key = {cite}, author = {Ergun, Hande Sinem and Tatar, Berivan} }
APA Ergun, H , Tatar, B . (2018). A COMPARISON OF EMPLOYEES’ PERCEIVED AND EXPECTED EMPLOYER BRAND ATTRIBUTES: EVIDENCE FROM TURKEY. PressAcademia Procedia, 7 (1), 57-61. DOI: 10.17261/Pressacademia.2018.856
MLA Ergun, H , Tatar, B . "A COMPARISON OF EMPLOYEES’ PERCEIVED AND EXPECTED EMPLOYER BRAND ATTRIBUTES: EVIDENCE FROM TURKEY". PressAcademia Procedia 7 (2018): 57-61 <http://dergipark.org.tr/pap/issue/39064/458443>
Chicago Ergun, H , Tatar, B . "A COMPARISON OF EMPLOYEES’ PERCEIVED AND EXPECTED EMPLOYER BRAND ATTRIBUTES: EVIDENCE FROM TURKEY". PressAcademia Procedia 7 (2018): 57-61
RIS TY - JOUR T1 - A COMPARISON OF EMPLOYEES’ PERCEIVED AND EXPECTED EMPLOYER BRAND ATTRIBUTES: EVIDENCE FROM TURKEY AU - Hande Sinem Ergun , Berivan Tatar Y1 - 2018 PY - 2018 N1 - doi: 10.17261/Pressacademia.2018.856 DO - 10.17261/Pressacademia.2018.856 T2 - PressAcademia Procedia JF - Journal JO - JOR SP - 57 EP - 61 VL - 7 IS - 1 SN - -2459-0762 M3 - doi: 10.17261/Pressacademia.2018.856 UR - https://doi.org/10.17261/Pressacademia.2018.856 Y2 - 2019 ER -
EndNote %0 PressAcademia Procedia A COMPARISON OF EMPLOYEES’ PERCEIVED AND EXPECTED EMPLOYER BRAND ATTRIBUTES: EVIDENCE FROM TURKEY %A Hande Sinem Ergun , Berivan Tatar %T A COMPARISON OF EMPLOYEES’ PERCEIVED AND EXPECTED EMPLOYER BRAND ATTRIBUTES: EVIDENCE FROM TURKEY %D 2018 %J PressAcademia Procedia %P -2459-0762 %V 7 %N 1 %R doi: 10.17261/Pressacademia.2018.856 %U 10.17261/Pressacademia.2018.856
ISNAD Ergun, Hande Sinem , Tatar, Berivan . "A COMPARISON OF EMPLOYEES’ PERCEIVED AND EXPECTED EMPLOYER BRAND ATTRIBUTES: EVIDENCE FROM TURKEY". PressAcademia Procedia 7 / 1 (September 2018): 57-61. https://doi.org/10.17261/Pressacademia.2018.856