Year 2018, Volume 7, Issue 1, Pages 150 - 154 2018-09-01

CUSTOMER ENGAGEMENT’S ROLE OVER POSITIVE WORD-OF-MOUTH INTENTION: A STUDY ON SMARTPHONES SECTOR

Berker Pandir [1] , Ebru Enginkaya [2]

20 496

Purpose- In this research, researchers have aimed to test relations and roles between customer engagement and positive word-of-mouth intention.

Methodology- This research is a descriptive study and includes the scales of customer engagement and positive word-of-mouth intention which were translated into Turkish and also socio-economic, demographic questions and usage habits. By help of these scales, a survey was formed and applied as an online survey.

Findings- It has been found that there is a significance correlation(Sig=0,00<0.05) between customer engagement and positive word-of-mouth of intention and the output Pearson Correlation Constant was 0.44. Additionally, there are significant differences in usage habits.

Conclusion- It can be interpreted that there is a positive but weak correlation between customer engagement and positive word-of-mouth intention.

Customer engagement, positive word-of-mouth intention, smartphones sector, smartphone ownership habits, customer behaviors
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Primary Language en
Subjects Humanities, Multidisciplinary
Journal Section Articles
Authors

Orcid: 0000-0003-3869-2244
Author: Berker Pandir (Primary Author)

Orcid: 0000-0003-1137-3470
Author: Ebru Enginkaya

Bibtex @research article { pap458485, journal = {PressAcademia Procedia}, issn = {}, eissn = {2459-0762}, address = {PressAcademia}, year = {2018}, volume = {7}, pages = {150 - 154}, doi = {10.17261/Pressacademia.2018.871}, title = {CUSTOMER ENGAGEMENT’S ROLE OVER POSITIVE WORD-OF-MOUTH INTENTION: A STUDY ON SMARTPHONES SECTOR}, key = {cite}, author = {Pandir, Berker and Enginkaya, Ebru} }
APA Pandir, B , Enginkaya, E . (2018). CUSTOMER ENGAGEMENT’S ROLE OVER POSITIVE WORD-OF-MOUTH INTENTION: A STUDY ON SMARTPHONES SECTOR. PressAcademia Procedia, 7 (1), 150-154. DOI: 10.17261/Pressacademia.2018.871
MLA Pandir, B , Enginkaya, E . "CUSTOMER ENGAGEMENT’S ROLE OVER POSITIVE WORD-OF-MOUTH INTENTION: A STUDY ON SMARTPHONES SECTOR". PressAcademia Procedia 7 (2018): 150-154 <http://dergipark.org.tr/pap/issue/39064/458485>
Chicago Pandir, B , Enginkaya, E . "CUSTOMER ENGAGEMENT’S ROLE OVER POSITIVE WORD-OF-MOUTH INTENTION: A STUDY ON SMARTPHONES SECTOR". PressAcademia Procedia 7 (2018): 150-154
RIS TY - JOUR T1 - CUSTOMER ENGAGEMENT’S ROLE OVER POSITIVE WORD-OF-MOUTH INTENTION: A STUDY ON SMARTPHONES SECTOR AU - Berker Pandir , Ebru Enginkaya Y1 - 2018 PY - 2018 N1 - doi: 10.17261/Pressacademia.2018.871 DO - 10.17261/Pressacademia.2018.871 T2 - PressAcademia Procedia JF - Journal JO - JOR SP - 150 EP - 154 VL - 7 IS - 1 SN - -2459-0762 M3 - doi: 10.17261/Pressacademia.2018.871 UR - https://doi.org/10.17261/Pressacademia.2018.871 Y2 - 2019 ER -
EndNote %0 PressAcademia Procedia CUSTOMER ENGAGEMENT’S ROLE OVER POSITIVE WORD-OF-MOUTH INTENTION: A STUDY ON SMARTPHONES SECTOR %A Berker Pandir , Ebru Enginkaya %T CUSTOMER ENGAGEMENT’S ROLE OVER POSITIVE WORD-OF-MOUTH INTENTION: A STUDY ON SMARTPHONES SECTOR %D 2018 %J PressAcademia Procedia %P -2459-0762 %V 7 %N 1 %R doi: 10.17261/Pressacademia.2018.871 %U 10.17261/Pressacademia.2018.871
ISNAD Pandir, Berker , Enginkaya, Ebru . "CUSTOMER ENGAGEMENT’S ROLE OVER POSITIVE WORD-OF-MOUTH INTENTION: A STUDY ON SMARTPHONES SECTOR". PressAcademia Procedia 7 / 1 (September 2018): 150-154. https://doi.org/10.17261/Pressacademia.2018.871