Year 2018, Volume 7, Issue 1, Pages 165 - 169 2018-09-01

KARGO FİRMALARININ MÜŞTERİ MEMNUNİYETİ VE FİRMA İTİBARI AÇISINDAN İNCELENMESİ
THE RESEARCH OF CARGO COMPANIES IN TERMS OF CUSTOMER SATISFACTION AND COMPANY REPUTATION

Mustafa Alp [1] , Nilay Koleoglu [2] , Binnaz Cinar [3]

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Amaç- Bu çalışmanın temel amacı, üniversite öğrencileri açısından kargo firmalarının firma itibarının ve müşteri memnuniyetinin incelenmesiyle, firma itibarının müşteri memnuniyeti üzerindeki etkisinin belirlenmesidir.

Yöntem- Bu amaca ulaşmak için, Balıkesir Üniversitesi Necatibey Eğitim Fakülte’sinde öğrenim gören 280 öğrenciden veriler elde edilmiştir. Toplam 245 anket dikkate alınarak analizler gerçekleştirilmiştir.

Bulgular- Öncelikle değişkenlerin güvenilir ve geçerli oldukları test edilmiştir. Devamında regresyon analizi yapılarak değişkenler arası ilişki gözlenmiştir.

Sonuç- Yapılan analizler sonucunda, firma itibarının müşteri memnuniyetini pozitif ve anlamlı bir şekilde etkilediği belirlenmiştir.

Purpose- The main aim of this study is to determine the effect of company reputation on customer satisfaction by examining the company reputation and customer satisfaction of cargo companies in terms of university students.

Methodology- In order to achieve this aim, 280 students from Balikesir University Necatibey Education Faculty were obtained. Totally 245 questionnaires were analyzed.

Findings- First, variables are tested to be reliable and valid. After that relationship between the variables was observed by performing regression analysis.

Conclusion- As a result of the analysis, it has been determined that firm reputation affects customer satisfaction positively and significantly.

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Primary Language tr
Subjects Humanities, Multidisciplinary
Journal Section Articles
Authors

Orcid: 0000-0002-9578-4551
Author: Mustafa Alp (Primary Author)

Orcid: 0000-0002-6153-719X
Author: Nilay Koleoglu

Orcid: 0000-0002-0323-9864
Author: Binnaz Cinar

Bibtex @research article { pap458490, journal = {PressAcademia Procedia}, issn = {}, eissn = {2459-0762}, address = {PressAcademia}, year = {2018}, volume = {7}, pages = {165 - 169}, doi = {10.17261/Pressacademia.2018.874}, title = {KARGO FİRMALARININ MÜŞTERİ MEMNUNİYETİ VE FİRMA İTİBARI AÇISINDAN İNCELENMESİ}, key = {cite}, author = {Alp, Mustafa and Koleoglu, Nilay and Cinar, Binnaz} }
APA Alp, M , Koleoglu, N , Cinar, B . (2018). KARGO FİRMALARININ MÜŞTERİ MEMNUNİYETİ VE FİRMA İTİBARI AÇISINDAN İNCELENMESİ. PressAcademia Procedia, 7 (1), 165-169. DOI: 10.17261/Pressacademia.2018.874
MLA Alp, M , Koleoglu, N , Cinar, B . "KARGO FİRMALARININ MÜŞTERİ MEMNUNİYETİ VE FİRMA İTİBARI AÇISINDAN İNCELENMESİ". PressAcademia Procedia 7 (2018): 165-169 <http://dergipark.org.tr/pap/issue/39064/458490>
Chicago Alp, M , Koleoglu, N , Cinar, B . "KARGO FİRMALARININ MÜŞTERİ MEMNUNİYETİ VE FİRMA İTİBARI AÇISINDAN İNCELENMESİ". PressAcademia Procedia 7 (2018): 165-169
RIS TY - JOUR T1 - KARGO FİRMALARININ MÜŞTERİ MEMNUNİYETİ VE FİRMA İTİBARI AÇISINDAN İNCELENMESİ AU - Mustafa Alp , Nilay Koleoglu , Binnaz Cinar Y1 - 2018 PY - 2018 N1 - doi: 10.17261/Pressacademia.2018.874 DO - 10.17261/Pressacademia.2018.874 T2 - PressAcademia Procedia JF - Journal JO - JOR SP - 165 EP - 169 VL - 7 IS - 1 SN - -2459-0762 M3 - doi: 10.17261/Pressacademia.2018.874 UR - https://doi.org/10.17261/Pressacademia.2018.874 Y2 - 2019 ER -
EndNote %0 PressAcademia Procedia KARGO FİRMALARININ MÜŞTERİ MEMNUNİYETİ VE FİRMA İTİBARI AÇISINDAN İNCELENMESİ %A Mustafa Alp , Nilay Koleoglu , Binnaz Cinar %T KARGO FİRMALARININ MÜŞTERİ MEMNUNİYETİ VE FİRMA İTİBARI AÇISINDAN İNCELENMESİ %D 2018 %J PressAcademia Procedia %P -2459-0762 %V 7 %N 1 %R doi: 10.17261/Pressacademia.2018.874 %U 10.17261/Pressacademia.2018.874
ISNAD Alp, Mustafa , Koleoglu, Nilay , Cinar, Binnaz . "KARGO FİRMALARININ MÜŞTERİ MEMNUNİYETİ VE FİRMA İTİBARI AÇISINDAN İNCELENMESİ". PressAcademia Procedia 7 / 1 (September 2018): 165-169. https://doi.org/10.17261/Pressacademia.2018.874