Year 2018, Volume 7, Issue 1, Pages 176 - 180 2018-09-01

ASSESSMENT FOR SUSTAINABILITY OF GREEN MARKETING IN BUSINESS WORLD: A CASE STUDY FOR AN ENTERTAINMENT ACTIVITY

Aysenur Erdil [1]

29 75

Purpose- This study aims to organize and provide a social activity such as carnival as clearly as possible and this activity supports to distinguish, divide the amount of waste from landfills according to the recycling, reusing, defining composting and components of biodegradation food marketing and services.

Methodolog- Tthe amounts of clean energy alternatives might have been decided to use-consume for facilities of firm in this scope of research.. Every alternative has a specific price, gain of energy and Public Relations. Multiple criteria decision making were applied to test the hypotheses. This is an optimization issue. It can be thought of as an extension or generalization of linear programming to handle multiple, normally conflicting objective values.

Findings- The results according to the environmental situation, between the energy alternatives, every energy set has a Public relations value, cost, and gain of energy. the problem was modeled due to the goal programming concept. The optimum result will be set according to the calculations of goal programming programme.

Conclusion- In this research, the literature on green marketing and concepts of this issue are presented. Before application of this subject, an overview of green marketing is submitted. This topic was provided and supported the budget for environmental friendly activates with a new green marketing perspective.

Business, climate change, environment, green marketing, sustainability, strategy
  • Belton, V. (1990). Multiple criteria decision analysis: practically the only way to choose. in LC Hendry and RW Eglese (Eds), Operational Research Tutorial Papers, Operational Research Society, Birmingham.
  • Belton, V., Vickers, S. (1993). Demystifying DEA – a visual interactive approach based on multiple criteria analysis. Journal of the Operational Research Society, 4489), 883 - 896. Buying a Photovoltaic Solar Electric System: A Consumer Guide (2003). Photovoltaic system components. California Energy Commission-California Solar Energy Industries Association. http://abcsolar.com/pdf/2003-03-11_500-03-014F.pdf, Access Date: 10.12.2017.
  • Chen, T. B., Chai, L. T. (2010). Attitude towards the environment and green products: consumers perspective. Management Science and Engineering. 4(2), 27-39.
  • Cift, B. D., Okutan, H. (2013) Turkey’s energy view, clean energy technologies and determination of appropriate energy policy. Journal of Naval Science and Engineering 2013, 9(1), 81-97.
  • Container and Packaging Recycling Update (2008). Bottle bill resource guide. http://www.bottlebill.org/ Access Date: 10.10.2017.
  • Karl, E. H., Thomas, C. K. (1976). Ecological marketing. American Marketing Association. Pp.168.
  • Khosla, V. (2012). Scalable electric power from solar energy. Partner, Khosla Ventures, Briefing Paper, https://www.theclimategroup.org/sites/default/files/archive/files/Scalable-Electric-Power-from-Solar-Energy.pdfAccess Date: 12.10.2017
  • Kollmus, A., Zink, H., Clifford, P. (2008). Making sense of the voluntary carbon market: a comparison of carbon offset standards. Published by WWF Germany, http://www.wwf.de/fileadmin/fm-wwf/Publikationen PDF/A_Comparison_of_Carbon_Offset_Standards_lang.pdf. Access Date: 10.12.2017.
  • Laroche, M., Bergeron, J., Tomiul, M., Barbaro-Forleo, G. (2002). Cultural differences in environmental knowledge, attitudes, and behaviors of Canadian consumers. Canadian Journal of Administrative Sciences, 19(3), 267-283.
  • Lee, K. (2009). Gender differences in Hong Kong adolescent consumers' green purchasing behavior. Journal of Consumer Marketing, 26(2), 87-96.
  • Mahesh, N., Ganapathi, R. (2012). Influence of consumer's socio-economic characteristics and attitude on purchase intention of green products. International Journal of Business and Management, 4(5), 33-37.
  • McDaniel, S. W., David, H. R. (1993). Strategic green marketing. Journal of Consumer marketing (MCB UP Ltd) 10 (3), 4-10 pp.
  • Mendleson, N., Michael, J. P. (1995). Using strategic alliances to develop credible green marketing. Journal of Consumer marketing (MCB UP Ltd) 12(2), 4-18 pp.
  • Mostafa, M. M. (2007). Gender differences in Egyptian consumers’ green purchase behaviour: the effects of environmental knowledge, concern, and attitude. International Journal of Consumer Studies, 31(3), 220-229.
  • Pan, J. (2012). Research on green transportation and transfer system in urban areas. Proceedings of the 2012 International Conference on Automobile and Traffic Science, Materials, Metallurgy Engineering (MMAT 2012), Published by Atlantis Press, Paris, France.
  • Renewable Energy World, https://www.renewableenergyworld.com/bioenergy/tech/biofuels.html, Access Date: 10.10.2017.
  • Repas, R. (2008). Sensor sense: Piezoelectric force sensors. http://www.machinedesign.com/sensors/sensor-sense-piezoelectric-force-sensors, Access Date: 10.12.2017.
  • Reverse vending machine (2017). www.rt-recycling.de Recycling vending machine technology. Access Date: 10.10.2017.
  • Report on Post Consumer Pet Container Recycling Activity (2005). National Association for PET Container Resources. http://www.plasticsmarkets.org/jsfcode/srvyfiles/napcor_2016ratereport_final_1.pdf, Access Date: 10.10.2017.
  • Singh, A., Bansal, M. (2012). Green marketing: a study of consumer attitude and environment concern. The Indian Journal of Commerce, 65(2), 273-283.
  • Young, W., Hwang, K., McDonald, S., Oates, C. J. (2010). Sustainable consumption: green consumer behaviour when purchasing products. Sustainable Development, 18(1), 20-31.
Primary Language en
Subjects Humanities, Multidisciplinary
Journal Section Articles
Authors

Orcid: 0000-0002-6413-7482
Author: Aysenur Erdil (Primary Author)

Bibtex @research article { pap458902, journal = {PressAcademia Procedia}, issn = {}, eissn = {2459-0762}, address = {PressAcademia}, year = {2018}, volume = {7}, pages = {176 - 180}, doi = {10.17261/Pressacademia.2018.876}, title = {ASSESSMENT FOR SUSTAINABILITY OF GREEN MARKETING IN BUSINESS WORLD: A CASE STUDY FOR AN ENTERTAINMENT ACTIVITY}, key = {cite}, author = {Erdil, Aysenur} }
APA Erdil, A . (2018). ASSESSMENT FOR SUSTAINABILITY OF GREEN MARKETING IN BUSINESS WORLD: A CASE STUDY FOR AN ENTERTAINMENT ACTIVITY. PressAcademia Procedia, 7 (1), 176-180. DOI: 10.17261/Pressacademia.2018.876
MLA Erdil, A . "ASSESSMENT FOR SUSTAINABILITY OF GREEN MARKETING IN BUSINESS WORLD: A CASE STUDY FOR AN ENTERTAINMENT ACTIVITY". PressAcademia Procedia 7 (2018): 176-180 <http://dergipark.org.tr/pap/issue/39064/458902>
Chicago Erdil, A . "ASSESSMENT FOR SUSTAINABILITY OF GREEN MARKETING IN BUSINESS WORLD: A CASE STUDY FOR AN ENTERTAINMENT ACTIVITY". PressAcademia Procedia 7 (2018): 176-180
RIS TY - JOUR T1 - ASSESSMENT FOR SUSTAINABILITY OF GREEN MARKETING IN BUSINESS WORLD: A CASE STUDY FOR AN ENTERTAINMENT ACTIVITY AU - Aysenur Erdil Y1 - 2018 PY - 2018 N1 - doi: 10.17261/Pressacademia.2018.876 DO - 10.17261/Pressacademia.2018.876 T2 - PressAcademia Procedia JF - Journal JO - JOR SP - 176 EP - 180 VL - 7 IS - 1 SN - -2459-0762 M3 - doi: 10.17261/Pressacademia.2018.876 UR - https://doi.org/10.17261/Pressacademia.2018.876 Y2 - 2019 ER -
EndNote %0 PressAcademia Procedia ASSESSMENT FOR SUSTAINABILITY OF GREEN MARKETING IN BUSINESS WORLD: A CASE STUDY FOR AN ENTERTAINMENT ACTIVITY %A Aysenur Erdil %T ASSESSMENT FOR SUSTAINABILITY OF GREEN MARKETING IN BUSINESS WORLD: A CASE STUDY FOR AN ENTERTAINMENT ACTIVITY %D 2018 %J PressAcademia Procedia %P -2459-0762 %V 7 %N 1 %R doi: 10.17261/Pressacademia.2018.876 %U 10.17261/Pressacademia.2018.876
ISNAD Erdil, Aysenur . "ASSESSMENT FOR SUSTAINABILITY OF GREEN MARKETING IN BUSINESS WORLD: A CASE STUDY FOR AN ENTERTAINMENT ACTIVITY". PressAcademia Procedia 7 / 1 (September 2018): 176-180. https://doi.org/10.17261/Pressacademia.2018.876