Year 2019, Volume , Issue 35, Pages 93 - 108 2019-04-26

HEDONİK VE FAYDACI TÜKETİMİN DÜRTÜSEL VE KOMPULSİF SATIN ALMA ÜZERİNDE ETKİSİ

Emrah TOKGÖZ [1]

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Pazarlama yazınına göre tüketim, doğası gereği, bir taraftan faydacı diğer taraftan da hedonik boyutları olan ikili bir davranıştır. Araştırmanın amacı hedonik ve faydacı tüketimin, dürtüsel ve kompulsif satın alma davranışları üzerindeki etkisini incelemektir. Bu amaca ulaşmak için alanyazından elde edilen bilgiler ışığında Yapısal Eşitlik Modeli (YEM) oluşturulmuştur. Örnekleme yöntemi olarak, kümelere göre örnekleme yöntemi kullanılmıştır. Araştırma kapsamında, meslek yüksekokulunda öğrenim gören öğrencilerden, bırak-topla yöntemiyle, kullanılabilir durumda 668 adet anket elde edilmiştir. Oluşturulan modelin sonuçlarına göre hedonik tüketim, dürtüsel ve kompulsif satın alma üzerinde anlamlı ve pozitif direkt bir etkiye sahiptir. Faydacı tüketim, dürtüsel ve kompulsif satın alma üzerinde anlamlı ve negatif direkt bir etkiye sahiptir. Tüketici, hedonik temelli ürünler arayarak dürtüsel ve kompulsif satın alma kararları vermektedir. Ayrıca faydacı ve hedonik tüketimin, kompulsif satın alma üzerindeki etkisinde dürtüsel satın almanın aracılık etkisi yoktur.

Hedonik Tüketim, Faydacı Tüketim, Dürtüsel Satın Alma, Kompulsif Satın Alma
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Primary Language tr
Subjects Economics
Journal Section Articles
Authors

Orcid: orcid.org/0000-0003-3761-9934
Author: Emrah TOKGÖZ (Primary Author)
Institution: Çanakkale Onsekiz Mart Üniversitesi / Çan Uygulamalı Bilimler Yüksekokulu
Country: Turkey


Bibtex @research article { pausbed402715, journal = {Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi}, issn = {1308-2922}, eissn = {2147-6985}, address = {Pamukkale University}, year = {2019}, volume = {}, pages = {93 - 108}, doi = {10.30794/pausbed.402715}, title = {HEDONİK VE FAYDACI TÜKETİMİN DÜRTÜSEL VE KOMPULSİF SATIN ALMA ÜZERİNDE ETKİSİ}, key = {cite}, author = {TOKGÖZ, Emrah} }
APA TOKGÖZ, E . (2019). HEDONİK VE FAYDACI TÜKETİMİN DÜRTÜSEL VE KOMPULSİF SATIN ALMA ÜZERİNDE ETKİSİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (35), 93-108. DOI: 10.30794/pausbed.402715
MLA TOKGÖZ, E . "HEDONİK VE FAYDACI TÜKETİMİN DÜRTÜSEL VE KOMPULSİF SATIN ALMA ÜZERİNDE ETKİSİ". Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi (2019): 93-108 <http://dergipark.org.tr/pausbed/issue/44852/402715>
Chicago TOKGÖZ, E . "HEDONİK VE FAYDACI TÜKETİMİN DÜRTÜSEL VE KOMPULSİF SATIN ALMA ÜZERİNDE ETKİSİ". Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi (2019): 93-108
RIS TY - JOUR T1 - HEDONİK VE FAYDACI TÜKETİMİN DÜRTÜSEL VE KOMPULSİF SATIN ALMA ÜZERİNDE ETKİSİ AU - Emrah TOKGÖZ Y1 - 2019 PY - 2019 N1 - doi: 10.30794/pausbed.402715 DO - 10.30794/pausbed.402715 T2 - Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi JF - Journal JO - JOR SP - 93 EP - 108 VL - IS - 35 SN - 1308-2922-2147-6985 M3 - doi: 10.30794/pausbed.402715 UR - https://doi.org/10.30794/pausbed.402715 Y2 - 2018 ER -
EndNote %0 Pamukkale University Journal of Social Sciences Institute HEDONİK VE FAYDACI TÜKETİMİN DÜRTÜSEL VE KOMPULSİF SATIN ALMA ÜZERİNDE ETKİSİ %A Emrah TOKGÖZ %T HEDONİK VE FAYDACI TÜKETİMİN DÜRTÜSEL VE KOMPULSİF SATIN ALMA ÜZERİNDE ETKİSİ %D 2019 %J Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi %P 1308-2922-2147-6985 %V %N 35 %R doi: 10.30794/pausbed.402715 %U 10.30794/pausbed.402715
ISNAD TOKGÖZ, Emrah . "HEDONİK VE FAYDACI TÜKETİMİN DÜRTÜSEL VE KOMPULSİF SATIN ALMA ÜZERİNDE ETKİSİ". Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 35 (April 2019): 93-108. https://doi.org/10.30794/pausbed.402715