Year 2019, Volume , Issue 36, Pages 117 - 129 2019-07-22

İÇSEL DESTİNASYON PAZARLAMASI: BİR ÖRNEK OLAY ÇALIŞMASI

Gökçe Özdemir [1]

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Destinasyonun içiçe geçmiş karmaşık yapısı dolayısıyla pazarlanması işbirliği gerektirdiğinden, Destinasyon Pazarlama Örgütleri bu amacı gerçekleştirmeye yarayan üst yapıyı temsil etmektedir. Tarafsız bir örgüt olarak destinasyon pazarlama örgütleri turistleri ve yatırımcıları destinasyona çekecek, aynı zamanda doğru bir destinasyon tecrübesi yaratacak işbirliği çalışmalarını yürütmektedir. Bu çalışmaları yürütürken paydaşların desteklerini almak ve güçlü bir sinerji yaratabilmek için içsel pazarlamaya ihtiyaç duyulmaktadır. Bu çalışma, içsel destinasyon pazarlama kavramını bir örnek olay çalışması ile açıklamayı amaçlamaktadır.

Destinasyon pazarlaması, Destinasyon Yönetim Örgütleri
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Primary Language en
Subjects Economics
Journal Section Articles
Authors

Orcid: 0000-0003-1913-3834
Author: Gökçe Özdemir (Primary Author)
Institution: Yaşar University
Country: Turkey


Dates

Publication Date: July 22, 2019

Bibtex @research article { pausbed455830, journal = {Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi}, issn = {1308-2922}, eissn = {2147-6985}, address = {Pamukkale University}, year = {2019}, volume = {}, pages = {117 - 129}, doi = {10.30794/pausbed.455830}, title = {İÇSEL DESTİNASYON PAZARLAMASI: BİR ÖRNEK OLAY ÇALIŞMASI}, key = {cite}, author = {Özdemir, Gökçe} }
APA Özdemir, G . (2019). İÇSEL DESTİNASYON PAZARLAMASI: BİR ÖRNEK OLAY ÇALIŞMASI. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (36), 117-129. DOI: 10.30794/pausbed.455830
MLA Özdemir, G . "İÇSEL DESTİNASYON PAZARLAMASI: BİR ÖRNEK OLAY ÇALIŞMASI". Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi (2019): 117-129 <http://dergipark.org.tr/pausbed/issue/47232/455830>
Chicago Özdemir, G . "İÇSEL DESTİNASYON PAZARLAMASI: BİR ÖRNEK OLAY ÇALIŞMASI". Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi (2019): 117-129
RIS TY - JOUR T1 - İÇSEL DESTİNASYON PAZARLAMASI: BİR ÖRNEK OLAY ÇALIŞMASI AU - Gökçe Özdemir Y1 - 2019 PY - 2019 N1 - doi: 10.30794/pausbed.455830 DO - 10.30794/pausbed.455830 T2 - Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi JF - Journal JO - JOR SP - 117 EP - 129 VL - IS - 36 SN - 1308-2922-2147-6985 M3 - doi: 10.30794/pausbed.455830 UR - https://doi.org/10.30794/pausbed.455830 Y2 - 2019 ER -
EndNote %0 Pamukkale University Journal of Social Sciences Institute İÇSEL DESTİNASYON PAZARLAMASI: BİR ÖRNEK OLAY ÇALIŞMASI %A Gökçe Özdemir %T İÇSEL DESTİNASYON PAZARLAMASI: BİR ÖRNEK OLAY ÇALIŞMASI %D 2019 %J Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi %P 1308-2922-2147-6985 %V %N 36 %R doi: 10.30794/pausbed.455830 %U 10.30794/pausbed.455830
ISNAD Özdemir, Gökçe . "İÇSEL DESTİNASYON PAZARLAMASI: BİR ÖRNEK OLAY ÇALIŞMASI". Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 36 (July 2019): 117-129. https://doi.org/10.30794/pausbed.455830
AMA Özdemir G . İÇSEL DESTİNASYON PAZARLAMASI: BİR ÖRNEK OLAY ÇALIŞMASI. PAUSBED. 2019; (36): 117-129.
Vancouver Özdemir G . İÇSEL DESTİNASYON PAZARLAMASI: BİR ÖRNEK OLAY ÇALIŞMASI. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2019; (36): 129-117.