Araştırma Makalesi
BibTex RIS Kaynak Göster
Yıl 2017, Cilt: 4 Sayı: 3, 359 - 371, 30.09.2017
https://doi.org/10.17261/Pressacademia.2017.713

Öz

Kaynakça

  • Aaker, D. A., & Jacobson, R. 1994. “The financial information content of perceived quality”, Journal of Marketing Research, vol. 31, no. 2, pp. 191–201.
  • Andras, T. L., & Srinivasan, S. S. 2003. “Advertising Intensity And R&D Intensity: Differences across Industries and Their Impact on Firm’s Performance", International Journal of Business and Economics, vol. 2, no. 2, pp. 167-176.
  • Artz, K. W., Norman, P. M., Hatfield, D. E., & Cardinal, L. B. 2010. “A longitudinal study of the impact of R&D, patents, and product innovation on firm performance”, Journal of Product Innovation Management, vol. 27, no. 5, pp. 725-740.
  • Baltagi, B. H., & Wu, P. X. 1999. “Unequally Spaced Panel Data Regressions with AR (1) Disturbances”, Econometric Theory, vol. 15, no. 6, pp. 814-823.
  • Bettis, R. A., & Hitt, M. A. 1995. “The new competitive landscape”, Strategic Management Journal, vol. 16, no. S1, pp. 7-19.
  • Bhargava, A., Franzini, L., & Narendranathan, W. 1982. “Serial Correlation and the Fixed Effects Model”, The Review of Economic Studies, vol. 49, no. 4, pp. 533-549.
  • Bowen, F. E., Rostami, M., & Steel, P. 2010. “Timing is everything: A meta-analysis of the relationships between organizational performance and innovation”, Journal of Business Research, vol. 63, no. 11, pp. 1179–1185
  • Brown, M. B., & Forsythe, A. B. (1974). “Robust tests for the equality of variances”. Journal of the American Statistical Association, 69(346), 364-367.
  • Cohen, W. M., & Levinthal, D. A. 1989. “Innovation and learning: The two faces of R&D” The Economical Journal, vol. 99, no. 397, pp. 569– 596
  • Danneels, E., & Kleinschmidt, E. J. 2001. “Product innovativeness from the firm's perspective: Its dimensions and their relation with project selection and performance”, Journal of Product Innovation Management, vol. 18, no. 6, pp. 357–373
  • Day, G. S. 1994. “The capabilities of market-driven organizations”, Journal of Marketing, vol. 58, no. 1, pp. 37–52.
  • De Luca, L. M., & Atuahene-Gima, K. 2007. “Market knowledge dimensions and crossfunctional collaboration: Examining the different routes to product innovation performance”, Journal of Marketing, vol. 71 no. 1, pp. 95–112.
  • Driscoll, J., and A. C. Kraay. 1998. “Consistent Covariance Matrix Estimation with Spatially Dependent Data”, Review of Economics and Statistics, vol. 80 no. 4, pp. 549–560.
  • Dutta, S., Narashiman, O., & Surendra, R. 1999. “Success in high technology markets: Is marketing capability critical?”, Marketing Science, vol. 18, no. 4, pp. 547–568.
  • Edvinsson, L., & Malone, M. S. 1997. “Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower”.
  • Eicker, F. (1967), ‘‘Limit Theorems for Regressions with Unequal and Dependent Errors,’’ Proceedings of the Fifth Berkeley Symposium on Mathematical Statistics and Probability 1, 59–82. Berkeley: University of California Press.
  • Frees, E. W. 1995. “Assessing Cross-Sectional Correlation in Panel Data”, Journal of Econometrics, vol. 69, no. 2, pp. 393-414.
  • Friedman, M. (1937). “The Use of Ranks to Avoid the Assumption of Normality Implicit in the Analysis Of Variance”, Journal of The American Statistical Association, 32(200), 675-701.
  • Gupta, A. K., Raj, S., & Wilemon, D. 1986. “A model for studying R&D — Marketing Interface in the product innovation process”, Journal of Marketing, vol. 50, no. 2, pp. 7–17.
  • Hausman, J. A. 1978. “Specification Tests in Econometrics”, Econometrica, vol. 46, no. 6, pp. 1251-1271.
  • Helfat, C. E., & Peteraf, M. A. 2003. “The dynamic resource‐based view: Capability lifecycles”, Strategic Management Journal, vol. 24, no. 10, pp. 997-1010.
  • Hsu, F. J., Chen, M. Y., Chen, Y. C., & Wang, W. C. 2013. “An empirical study on the relationship between R&D and financial performance”, Journal of Applied Finance and Banking, vol. 3, no. 5, pp. 107-119
  • Huber, P. J. (1967), ‘‘The Behavior of Maximum Likelihood Estimates under Nonstandard Conditions,’’ in Proceedings of the Fifth Berkeley Symposium in Mathematical Statistics, Volume 1. Berkeley: University of California Press, 221–233.
  • Krasnikov, A., & Jayachandran, S. 2008. “The Relative Impact of Marketing, Research-And-Development, and Operations Capabilities on Firm Performance”, Journal of Marketing, vol. 72, no. 4, pp. 1-11.
  • Lantz, J. S., & Sahut, J. M. 2005. “R&D investment and the financial performance of technological firms”, International Journal of Business, vol. 10, no. 3, pp. 251-270.
  • Levene, H. (1960). “Robust tests for equality of variances”. Contributions to Probability and Statistics, 1, 278-292.
  • Liao, T. S., & Rice, J. 2010. “Innovation investments, market engagement and financial performance: A study among Australian manufacturing SMEs”, Research Policy, vol. 39, no.1, pp. 117–125
  • Lynn, G. S. 1998. “New product team learning: Developing and profiting from your knowledge”, California Management Review, vol. 3, no. 38, pp. 74–93.
  • Mizik, N., & Jacobson, R. 2003. “Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis”, Journal of Marketing, vol. 67, no. 1, pp. 63–76.
  • Narsimhan, O., Rajiv, S., & Dutta, S. 2006. “Absorptive capacity in high technology markets: The competitive advantage of the haves”, Marketing Science, vol. 25, no. 5, pp. 510–524
  • Nath, P., Nacchiapan, S., & Ramanathan, R. 2010. “The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view”, Industrial Marketing Management, vol. 39, no. 2, pp. 307–329
  • Ortega, M. J. R., & Villaverde, P.M. G. 2008. “Capabilities and competitive tactics influences on performance: Implications of the moment of entry”, Journal of Business Research, vol. 61, no. 4, pp. 332–345
  • O'Sullivan, D., & Abela, A. V. 2007. “Marketing Performance Measurement Ability and Firm Performance”, Journal of Marketing, vol. 71, no. 2, pp. 79-93.
  • Pesaran, M. H. 2003. “A Simple Panel Unit Root Test in The Presence of Cross‐Section Dependence”, Cambridge Working Papers in Economics, 0346, pp. 1-24.
  • Pesaran, M. H. (2004). “General Diagnostic Tests for Cross Section Dependence in Panels”, University of Cambridge, Faculty of Economics, Cambridge Working Papers in Economics No. 0435.
  • Peterson, R. A., & Jeong, J. 2010. “Exploring the Impact of Advertising and R&D Expenditures on Corporate Brand Value and Firm-Level Financial Performance”, Journal of the Academy of Marketing Science, vol. 38, no. 6, pp. 677-690.
  • Ramaswami, S., Srivastava, R., & Bhargava, M. 2009. “Market-based capabilities and financial capabilities of firms: insights into marketing’s contribution to firm value”, Journal of the Academy of Marketing Science, vol. 37, no. 2, pp. 97–116.
  • Ruiqi, W., Wang, F., Xu, L., & Yuan, C. 2017. “R&D expenditures, ultimate ownership and future performance: Evidence from China”, Journal of Business Research, vol. 71, pp. 47-54.
  • Sharp, B. 1996. “Brand equity and market-based assets of professional service firms”, Journal of Professional Services Marketing, vol. 13, no. 1, pp. 3-13.
  • Slotegraaf, R. J., & Pauwels, K. 2008. “The impact of brand equity and innovation on the long-term effectiveness of promotions”, Journal of Marketing Research, vol. 45, no. 3, pp. 293–306.
  • Song, M., Benedetto, A.D., & Nason, R. W. 2007. “Capabilities and financial performance: The moderating effect of strategic type”, Journal of the Academy of Marketing Science, vol. 35, no. 1, pp. 18-34.
  • Song, M., Droge, C., Hanvanich, S., & Calantone, R. 2005. “Marketing and technology resource complementarity: An analysis of their interaction effect in two environmental contexts”, Strategic Management Journal, vol. 26, no. 3, pp. 259–276
  • Srinivasan, S., & Hanssens, D. M. 2009. “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions”, Journal of Marketing Research, vol. 46, no. 3, pp. 293-312.
  • Srivastava, R. K., Shervani, T. A., & Fahey, L. 1998. “Market-based assets and shareholder value: A framework for analysis”, The Journal of Marketing, vol. 62, no. 1, pp. 2-18.
  • Treacy, M., & Wiersema, F. 1993. “Customer Intimacy and Other Value Disciplines”, Harvard Business Review, vol. 71, no.1, pp. 84-93.
  • Vorhies, D. W., & Morgan, N. A. 2003. “A configuration theory assessment of marketing organization fit with business strategy and its relationship with marketing performance”, Journal of Marketing, vol. 67, no. 1, pp. 100–115.
  • Vorhies, D. W., & Morgan, N. A. 2005. “Benchmarking marketing capabilities for sustained competitive advantage”, Journal of Marketing, vol. 69, no. 1, pp. 80–94
  • Voss, C. A. 1994. “Significant issues for the future of product innovation” Journal of Product Innovation Management, vol. 11, no. 5, pp. 460-463.
  • White, H. (1980), ‘‘A Heteroscedasticity-Consistent Covariance Matrix Estimator and a Direct Test for Heteroscedasticity,’’ Econometrica 48, 817–838.
  • YU, W., RAMANATHAN, R., & NATH, P. 2014. “THE IMPACTS OF MARKETING AND OPERATIONS CAPABILITIES ON FINANCIAL PERFORMANCE IN THE UK RETAIL SECTOR: A RESOURCE-BASED PERSPECTIVE”, INDUSTRIAL MARKETING MANAGEMENT, VOL. 43, NO. 1, PP. 2

IMPACT OF MARKETING AND R&D EXPENDITURES ON FINANCIAL PERFORMANCE: A RESEARCH IN MANUFACTURING INDUSTRY

Yıl 2017, Cilt: 4 Sayı: 3, 359 - 371, 30.09.2017
https://doi.org/10.17261/Pressacademia.2017.713

Öz

Purpose- In this research it is aimed to
investigate the impact of marketing and research and development (R&D)
expenditures of companies on their financial performance in manufacturing
industry. 

Methodology- Data of 41 manufacturing companies
listed on Borsa İstanbul (BIST) was gathered for the period of 2009-2015 from
their financial statements. Since the data set is a panel data, methods of
panel regression analysis have been performed. 

Findings- As a result of the analysis, impact
of marketing and R&D expenditures on firms’ performance differentiate
according to financial performance measures and it is founded that they have no
effect on some financial performance indicators.







Conclusion- Test results imply that marketing
and R&D expenditures have positive contribution to manufacturing companies’
some of the financial performance indicators. However, manufacturing companies
cannot use marketing and R&D budgets in an effective and efficient way.
Manufacturing companies are not able to manage marketing and R&D activities
successfully. 

Kaynakça

  • Aaker, D. A., & Jacobson, R. 1994. “The financial information content of perceived quality”, Journal of Marketing Research, vol. 31, no. 2, pp. 191–201.
  • Andras, T. L., & Srinivasan, S. S. 2003. “Advertising Intensity And R&D Intensity: Differences across Industries and Their Impact on Firm’s Performance", International Journal of Business and Economics, vol. 2, no. 2, pp. 167-176.
  • Artz, K. W., Norman, P. M., Hatfield, D. E., & Cardinal, L. B. 2010. “A longitudinal study of the impact of R&D, patents, and product innovation on firm performance”, Journal of Product Innovation Management, vol. 27, no. 5, pp. 725-740.
  • Baltagi, B. H., & Wu, P. X. 1999. “Unequally Spaced Panel Data Regressions with AR (1) Disturbances”, Econometric Theory, vol. 15, no. 6, pp. 814-823.
  • Bettis, R. A., & Hitt, M. A. 1995. “The new competitive landscape”, Strategic Management Journal, vol. 16, no. S1, pp. 7-19.
  • Bhargava, A., Franzini, L., & Narendranathan, W. 1982. “Serial Correlation and the Fixed Effects Model”, The Review of Economic Studies, vol. 49, no. 4, pp. 533-549.
  • Bowen, F. E., Rostami, M., & Steel, P. 2010. “Timing is everything: A meta-analysis of the relationships between organizational performance and innovation”, Journal of Business Research, vol. 63, no. 11, pp. 1179–1185
  • Brown, M. B., & Forsythe, A. B. (1974). “Robust tests for the equality of variances”. Journal of the American Statistical Association, 69(346), 364-367.
  • Cohen, W. M., & Levinthal, D. A. 1989. “Innovation and learning: The two faces of R&D” The Economical Journal, vol. 99, no. 397, pp. 569– 596
  • Danneels, E., & Kleinschmidt, E. J. 2001. “Product innovativeness from the firm's perspective: Its dimensions and their relation with project selection and performance”, Journal of Product Innovation Management, vol. 18, no. 6, pp. 357–373
  • Day, G. S. 1994. “The capabilities of market-driven organizations”, Journal of Marketing, vol. 58, no. 1, pp. 37–52.
  • De Luca, L. M., & Atuahene-Gima, K. 2007. “Market knowledge dimensions and crossfunctional collaboration: Examining the different routes to product innovation performance”, Journal of Marketing, vol. 71 no. 1, pp. 95–112.
  • Driscoll, J., and A. C. Kraay. 1998. “Consistent Covariance Matrix Estimation with Spatially Dependent Data”, Review of Economics and Statistics, vol. 80 no. 4, pp. 549–560.
  • Dutta, S., Narashiman, O., & Surendra, R. 1999. “Success in high technology markets: Is marketing capability critical?”, Marketing Science, vol. 18, no. 4, pp. 547–568.
  • Edvinsson, L., & Malone, M. S. 1997. “Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower”.
  • Eicker, F. (1967), ‘‘Limit Theorems for Regressions with Unequal and Dependent Errors,’’ Proceedings of the Fifth Berkeley Symposium on Mathematical Statistics and Probability 1, 59–82. Berkeley: University of California Press.
  • Frees, E. W. 1995. “Assessing Cross-Sectional Correlation in Panel Data”, Journal of Econometrics, vol. 69, no. 2, pp. 393-414.
  • Friedman, M. (1937). “The Use of Ranks to Avoid the Assumption of Normality Implicit in the Analysis Of Variance”, Journal of The American Statistical Association, 32(200), 675-701.
  • Gupta, A. K., Raj, S., & Wilemon, D. 1986. “A model for studying R&D — Marketing Interface in the product innovation process”, Journal of Marketing, vol. 50, no. 2, pp. 7–17.
  • Hausman, J. A. 1978. “Specification Tests in Econometrics”, Econometrica, vol. 46, no. 6, pp. 1251-1271.
  • Helfat, C. E., & Peteraf, M. A. 2003. “The dynamic resource‐based view: Capability lifecycles”, Strategic Management Journal, vol. 24, no. 10, pp. 997-1010.
  • Hsu, F. J., Chen, M. Y., Chen, Y. C., & Wang, W. C. 2013. “An empirical study on the relationship between R&D and financial performance”, Journal of Applied Finance and Banking, vol. 3, no. 5, pp. 107-119
  • Huber, P. J. (1967), ‘‘The Behavior of Maximum Likelihood Estimates under Nonstandard Conditions,’’ in Proceedings of the Fifth Berkeley Symposium in Mathematical Statistics, Volume 1. Berkeley: University of California Press, 221–233.
  • Krasnikov, A., & Jayachandran, S. 2008. “The Relative Impact of Marketing, Research-And-Development, and Operations Capabilities on Firm Performance”, Journal of Marketing, vol. 72, no. 4, pp. 1-11.
  • Lantz, J. S., & Sahut, J. M. 2005. “R&D investment and the financial performance of technological firms”, International Journal of Business, vol. 10, no. 3, pp. 251-270.
  • Levene, H. (1960). “Robust tests for equality of variances”. Contributions to Probability and Statistics, 1, 278-292.
  • Liao, T. S., & Rice, J. 2010. “Innovation investments, market engagement and financial performance: A study among Australian manufacturing SMEs”, Research Policy, vol. 39, no.1, pp. 117–125
  • Lynn, G. S. 1998. “New product team learning: Developing and profiting from your knowledge”, California Management Review, vol. 3, no. 38, pp. 74–93.
  • Mizik, N., & Jacobson, R. 2003. “Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis”, Journal of Marketing, vol. 67, no. 1, pp. 63–76.
  • Narsimhan, O., Rajiv, S., & Dutta, S. 2006. “Absorptive capacity in high technology markets: The competitive advantage of the haves”, Marketing Science, vol. 25, no. 5, pp. 510–524
  • Nath, P., Nacchiapan, S., & Ramanathan, R. 2010. “The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view”, Industrial Marketing Management, vol. 39, no. 2, pp. 307–329
  • Ortega, M. J. R., & Villaverde, P.M. G. 2008. “Capabilities and competitive tactics influences on performance: Implications of the moment of entry”, Journal of Business Research, vol. 61, no. 4, pp. 332–345
  • O'Sullivan, D., & Abela, A. V. 2007. “Marketing Performance Measurement Ability and Firm Performance”, Journal of Marketing, vol. 71, no. 2, pp. 79-93.
  • Pesaran, M. H. 2003. “A Simple Panel Unit Root Test in The Presence of Cross‐Section Dependence”, Cambridge Working Papers in Economics, 0346, pp. 1-24.
  • Pesaran, M. H. (2004). “General Diagnostic Tests for Cross Section Dependence in Panels”, University of Cambridge, Faculty of Economics, Cambridge Working Papers in Economics No. 0435.
  • Peterson, R. A., & Jeong, J. 2010. “Exploring the Impact of Advertising and R&D Expenditures on Corporate Brand Value and Firm-Level Financial Performance”, Journal of the Academy of Marketing Science, vol. 38, no. 6, pp. 677-690.
  • Ramaswami, S., Srivastava, R., & Bhargava, M. 2009. “Market-based capabilities and financial capabilities of firms: insights into marketing’s contribution to firm value”, Journal of the Academy of Marketing Science, vol. 37, no. 2, pp. 97–116.
  • Ruiqi, W., Wang, F., Xu, L., & Yuan, C. 2017. “R&D expenditures, ultimate ownership and future performance: Evidence from China”, Journal of Business Research, vol. 71, pp. 47-54.
  • Sharp, B. 1996. “Brand equity and market-based assets of professional service firms”, Journal of Professional Services Marketing, vol. 13, no. 1, pp. 3-13.
  • Slotegraaf, R. J., & Pauwels, K. 2008. “The impact of brand equity and innovation on the long-term effectiveness of promotions”, Journal of Marketing Research, vol. 45, no. 3, pp. 293–306.
  • Song, M., Benedetto, A.D., & Nason, R. W. 2007. “Capabilities and financial performance: The moderating effect of strategic type”, Journal of the Academy of Marketing Science, vol. 35, no. 1, pp. 18-34.
  • Song, M., Droge, C., Hanvanich, S., & Calantone, R. 2005. “Marketing and technology resource complementarity: An analysis of their interaction effect in two environmental contexts”, Strategic Management Journal, vol. 26, no. 3, pp. 259–276
  • Srinivasan, S., & Hanssens, D. M. 2009. “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions”, Journal of Marketing Research, vol. 46, no. 3, pp. 293-312.
  • Srivastava, R. K., Shervani, T. A., & Fahey, L. 1998. “Market-based assets and shareholder value: A framework for analysis”, The Journal of Marketing, vol. 62, no. 1, pp. 2-18.
  • Treacy, M., & Wiersema, F. 1993. “Customer Intimacy and Other Value Disciplines”, Harvard Business Review, vol. 71, no.1, pp. 84-93.
  • Vorhies, D. W., & Morgan, N. A. 2003. “A configuration theory assessment of marketing organization fit with business strategy and its relationship with marketing performance”, Journal of Marketing, vol. 67, no. 1, pp. 100–115.
  • Vorhies, D. W., & Morgan, N. A. 2005. “Benchmarking marketing capabilities for sustained competitive advantage”, Journal of Marketing, vol. 69, no. 1, pp. 80–94
  • Voss, C. A. 1994. “Significant issues for the future of product innovation” Journal of Product Innovation Management, vol. 11, no. 5, pp. 460-463.
  • White, H. (1980), ‘‘A Heteroscedasticity-Consistent Covariance Matrix Estimator and a Direct Test for Heteroscedasticity,’’ Econometrica 48, 817–838.
  • YU, W., RAMANATHAN, R., & NATH, P. 2014. “THE IMPACTS OF MARKETING AND OPERATIONS CAPABILITIES ON FINANCIAL PERFORMANCE IN THE UK RETAIL SECTOR: A RESOURCE-BASED PERSPECTIVE”, INDUSTRIAL MARKETING MANAGEMENT, VOL. 43, NO. 1, PP. 2
Toplam 50 adet kaynakça vardır.

Ayrıntılar

Bölüm Articles
Yazarlar

Mehmet Caglar

Rauf Nurettin Nisel Bu kişi benim

Yayımlanma Tarihi 30 Eylül 2017
Yayımlandığı Sayı Yıl 2017 Cilt: 4 Sayı: 3

Kaynak Göster

APA Caglar, M., & Nisel, R. N. (2017). IMPACT OF MARKETING AND R&D EXPENDITURES ON FINANCIAL PERFORMANCE: A RESEARCH IN MANUFACTURING INDUSTRY. Research Journal of Business and Management, 4(3), 359-371. https://doi.org/10.17261/Pressacademia.2017.713
AMA Caglar M, Nisel RN. IMPACT OF MARKETING AND R&D EXPENDITURES ON FINANCIAL PERFORMANCE: A RESEARCH IN MANUFACTURING INDUSTRY. RJBM. Eylül 2017;4(3):359-371. doi:10.17261/Pressacademia.2017.713
Chicago Caglar, Mehmet, ve Rauf Nurettin Nisel. “IMPACT OF MARKETING AND R&D EXPENDITURES ON FINANCIAL PERFORMANCE: A RESEARCH IN MANUFACTURING INDUSTRY”. Research Journal of Business and Management 4, sy. 3 (Eylül 2017): 359-71. https://doi.org/10.17261/Pressacademia.2017.713.
EndNote Caglar M, Nisel RN (01 Eylül 2017) IMPACT OF MARKETING AND R&D EXPENDITURES ON FINANCIAL PERFORMANCE: A RESEARCH IN MANUFACTURING INDUSTRY. Research Journal of Business and Management 4 3 359–371.
IEEE M. Caglar ve R. N. Nisel, “IMPACT OF MARKETING AND R&D EXPENDITURES ON FINANCIAL PERFORMANCE: A RESEARCH IN MANUFACTURING INDUSTRY”, RJBM, c. 4, sy. 3, ss. 359–371, 2017, doi: 10.17261/Pressacademia.2017.713.
ISNAD Caglar, Mehmet - Nisel, Rauf Nurettin. “IMPACT OF MARKETING AND R&D EXPENDITURES ON FINANCIAL PERFORMANCE: A RESEARCH IN MANUFACTURING INDUSTRY”. Research Journal of Business and Management 4/3 (Eylül 2017), 359-371. https://doi.org/10.17261/Pressacademia.2017.713.
JAMA Caglar M, Nisel RN. IMPACT OF MARKETING AND R&D EXPENDITURES ON FINANCIAL PERFORMANCE: A RESEARCH IN MANUFACTURING INDUSTRY. RJBM. 2017;4:359–371.
MLA Caglar, Mehmet ve Rauf Nurettin Nisel. “IMPACT OF MARKETING AND R&D EXPENDITURES ON FINANCIAL PERFORMANCE: A RESEARCH IN MANUFACTURING INDUSTRY”. Research Journal of Business and Management, c. 4, sy. 3, 2017, ss. 359-71, doi:10.17261/Pressacademia.2017.713.
Vancouver Caglar M, Nisel RN. IMPACT OF MARKETING AND R&D EXPENDITURES ON FINANCIAL PERFORMANCE: A RESEARCH IN MANUFACTURING INDUSTRY. RJBM. 2017;4(3):359-71.

Research Journal of Business and Management (RJBM) is a scientific, academic, double blind peer-reviewed, quarterly and open-access online journal. The journal publishes four issues a year. The issuing months are March, June, September and December. The publication languages of the Journal are English and Turkish. RJBM aims to provide a research source for all practitioners, policy makers, professionals and researchers working in all related areas of business, management and organizations. The editor in chief of RJBM invites all manuscripts that cover theoretical and/or applied researches on topics related to the interest areas of the Journal. RJBM publishes academic research studies only. RJBM charges no submission or publication fee.

Ethics Policy - RJBM applies the standards of Committee on Publication Ethics (COPE). RJBM is committed to the academic community ensuring ethics and quality of manuscripts in publications. Plagiarism is strictly forbidden and the manuscripts found to be plagiarized will not be accepted or if published will be removed from the publication. Authors must certify that their manuscripts are their original work. Plagiarism, duplicate, data fabrication and redundant publications are forbidden. The manuscripts are subject to plagiarism check by iThenticate or similar. All manuscript submissions must provide a similarity report (up to 15% excluding quotes, bibliography, abstract, method).

Open Access - All research articles published in PressAcademia Journals are fully open access; immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited. Open access is a property of individual works, not necessarily journals or publishers. Community standards, rather than copyright law, will continue to provide the mechanism for enforcement of proper attribution and responsible use of the published work, as they do now.