Purpose- In this research it is aimed to
investigate the impact of marketing and research and development (R&D)
expenditures of companies on their financial performance in manufacturing
industry.
Methodology- Data of 41 manufacturing companies
listed on Borsa İstanbul (BIST) was gathered for the period of 2009-2015 from
their financial statements. Since the data set is a panel data, methods of
panel regression analysis have been performed.
Findings- As a result of the analysis, impact
of marketing and R&D expenditures on firms’ performance differentiate
according to financial performance measures and it is founded that they have no
effect on some financial performance indicators.
Conclusion- Test results imply that marketing
and R&D expenditures have positive contribution to manufacturing companies’
some of the financial performance indicators. However, manufacturing companies
cannot use marketing and R&D budgets in an effective and efficient way.
Manufacturing companies are not able to manage marketing and R&D activities
successfully.
Marketing expenditures research and development expenditures panel data analysis financial performance
Bölüm | Articles |
---|---|
Yazarlar | |
Yayımlanma Tarihi | 30 Eylül 2017 |
Yayımlandığı Sayı | Yıl 2017 Cilt: 4 Sayı: 3 |
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