Year 2019, Volume 6, Issue 1, Pages 79 - 87 2019-03-30

IMPACT OF EIGHT DIMENSIONS ON THE BUSINESS OF SPECIALTY COFFEE SHOPS

Chiu-Chi Wei [1] , Chin-Hsin Chiu [2] , Suz-Tsung Wei [3] , Chiou-Shuei Wei [4]

26 52

Purpose- The impacts of eight dimensions, including customer communication, customer relationship management, customer satisfaction,

customer loyalty, strategy management, customer trust, and service quality, on the business of specialty coffee shops were investigated,

Methodology- A questionnaire was designed to collect the data from 197 valid respondents; Structural Equation Modeling (SEM) was utilized to

analyze the data, and finally, Smart PLS was employed to validate the structural model.

Findings- Nine of the eleven hypothesized relationships were confirmed and supported, while two were not supported.

Conclusion- Results of this study can provide business owners of specialty coffee shops with valuable information and management implications.

Brand image, strategy, customer relationship management, communication, customer loyalty, trust, service quality, customer satisfaction, specialty coffee shop
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Primary Language en
Subjects Management, Humanities, Multidisciplinary, Information Science and Library Science, Social, Behavioral Sciences, Ethics, Industrial Relations and Labor, Education and Educational Research
Journal Section Articles
Authors

Orcid: 0000-0002-9433-9114
Author: Chiu-Chi Wei (Primary Author)

Orcid: 0000-0003-1842-5747
Author: Chin-Hsin Chiu

Orcid: 0000-0002-1641-158X
Author: Suz-Tsung Wei

Orcid: 0000-0001-5925-7490
Author: Chiou-Shuei Wei

Bibtex @research article { rjbm543966, journal = {Research Journal of Business and Management}, issn = {}, eissn = {2148-6689}, address = {PressAcademia}, year = {2019}, volume = {6}, pages = {79 - 87}, doi = {10.17261/Pressacademia.2019.1023}, title = {IMPACT OF EIGHT DIMENSIONS ON THE BUSINESS OF SPECIALTY COFFEE SHOPS}, key = {cite}, author = {Wei, Chiu-Chi and Chiu, Chin-Hsin and Wei, Suz-Tsung and Wei, Chiou-Shuei} }
APA Wei, C , Chiu, C , Wei, S , Wei, C . (2019). IMPACT OF EIGHT DIMENSIONS ON THE BUSINESS OF SPECIALTY COFFEE SHOPS. Research Journal of Business and Management, 6 (1), 79-87. DOI: 10.17261/Pressacademia.2019.1023
MLA Wei, C , Chiu, C , Wei, S , Wei, C . "IMPACT OF EIGHT DIMENSIONS ON THE BUSINESS OF SPECIALTY COFFEE SHOPS". Research Journal of Business and Management 6 (2019): 79-87 <http://dergipark.org.tr/rjbm/issue/44112/543966>
Chicago Wei, C , Chiu, C , Wei, S , Wei, C . "IMPACT OF EIGHT DIMENSIONS ON THE BUSINESS OF SPECIALTY COFFEE SHOPS". Research Journal of Business and Management 6 (2019): 79-87
RIS TY - JOUR T1 - IMPACT OF EIGHT DIMENSIONS ON THE BUSINESS OF SPECIALTY COFFEE SHOPS AU - Chiu-Chi Wei , Chin-Hsin Chiu , Suz-Tsung Wei , Chiou-Shuei Wei Y1 - 2019 PY - 2019 N1 - doi: 10.17261/Pressacademia.2019.1023 DO - 10.17261/Pressacademia.2019.1023 T2 - Research Journal of Business and Management JF - Journal JO - JOR SP - 79 EP - 87 VL - 6 IS - 1 SN - -2148-6689 M3 - doi: 10.17261/Pressacademia.2019.1023 UR - https://doi.org/10.17261/Pressacademia.2019.1023 Y2 - 2019 ER -
EndNote %0 Research Journal of Business and Management IMPACT OF EIGHT DIMENSIONS ON THE BUSINESS OF SPECIALTY COFFEE SHOPS %A Chiu-Chi Wei , Chin-Hsin Chiu , Suz-Tsung Wei , Chiou-Shuei Wei %T IMPACT OF EIGHT DIMENSIONS ON THE BUSINESS OF SPECIALTY COFFEE SHOPS %D 2019 %J Research Journal of Business and Management %P -2148-6689 %V 6 %N 1 %R doi: 10.17261/Pressacademia.2019.1023 %U 10.17261/Pressacademia.2019.1023
ISNAD Wei, Chiu-Chi , Chiu, Chin-Hsin , Wei, Suz-Tsung , Wei, Chiou-Shuei . "IMPACT OF EIGHT DIMENSIONS ON THE BUSINESS OF SPECIALTY COFFEE SHOPS". Research Journal of Business and Management 6 / 1 (March 2019): 79-87. https://doi.org/10.17261/Pressacademia.2019.1023