Araştırma Makalesi
Yıl 2020,
Cilt: 11 Sayı: 27, 587 - 595, 10.06.2020
Öz
Technological developments and changes in customer demands cause businesses to handle business models repeatedly. At this point, canvas business model is used as an analysis method in order to successfully revise the old business models and build new business models on a more solid basis. In the study, a renewal and improvement models are designed on a business model for a large shopping center in Isparta. A questionnaire study is conducted for the examination of the customers, and the canvas business model canvas and score table are prepared for the current situation. As a result, suggestions about the necessary changes are presented, the success of the shopping center and the success of the strategies for bringing the customer satisfaction to the targeted level are demonstrated numerically and visually by the analysis approach of the canvas business model.
Anahtar Kelimeler
Destekleyen Kurum
TÜBİTAK
Proje Numarası
2209A - 1919B011501064
Teşekkür
The authors thank to TUBITAk and IYASPARK Shopping Mall.
Kaynakça
- Bosgelmez, G. (2012). The evaluation of non-governmental organisations in terms of trust and voluntariness:Tthe case of Isparta. Master Thesis, Suleyman Demirel University, Isparta.
- Coes, B. (2014). Critically assessing the strengths and limitations of the business model canvas. Master Thesis, University of Twente, Netherlands.
- Dudin, M. N., Kutsuri, G. N., Fedorova, I. J., Dzusova, S. S. and Namitulina, A. Z. (2015). The innovative business model canvas in the system of effective budgeting. Asian Social Science, 11(7), 290-296.
- Joyce, A. and Paquin, R.L. (2016). The triple layer business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
- Nidagundi, P. and Novickis, L. (2017). Introducing lean canvas model adaptation in the Scrum software testing. Procedia Computer Science, 104, 97-103.
- Osterwalder, A. and Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. Wiley-Sons Inc., New Jersey.
- Pembe Muhtaroglu, F. C., Demir, S., Obalı, M. and Girgin, C. (2013). Business model canvas perspective on big data applications. IEEE International Conference on Big Data, Santa Clara, CA, USA, 32-37.
- Stuckenberg, S., Fielt, E. and Loser, T. (2011). The impact of software-as-a-service on business models of leading software vendors: Experiences from three exploratory case studies, Pacific Asia Conference on Information Systems, PACIS 2011: Quality Research in Pacific Asia. Brisbane, Queensland, Australia, 7-11 July 2011, Paper 184, 1-16.
- Ulgen, H., and Mirze, K. (2014). İşletmelerde stratejik yönetim. Istanbul: Beta Basim Yayim.
- Zolnowski, A., Weiß, C. and Böhmann, T., 2014, Representing service business models with the service business model canvas - The case of a mobile payment service in the retail industry. 47th Hawaii International Conference on System Sciences, Hilton Waikoloa, Big Island, 718-727.
Yıl 2020,
Cilt: 11 Sayı: 27, 587 - 595, 10.06.2020
Öz
Teknolojik gelişmeler ve müşteri isteklerinde meydana gelen değişimler, işletmelerin iş modellerini yeniden ve sürekli olarak ele almalarına neden olmaktadır. Bu noktada, eski iş modellerinin başarılı bir şekilde revize edilebilmesi ve yeni iş modellerinin daha sağlam temeller üzerine kurulması amacıyla kanvas iş modeli analiz yöntemi karşımıza çıkmaktadır. Bu çalışmada, Isparta ilinde faaliyet gösteren büyük bir alışveriş merkezi için iş modeli üzerinde yenileme ve iyileştirme modeli tasarlanmıştır. Müşterinin incelenmesi için anket çalışması yapılmış ve elde edilen veriler ile mevcut durum için kanvas iş modeli tuvali ve puan tablosu oluşturulmuştur. Sonuçta, yapılması gereken değişikliklerle ilgili öneriler sunulmuş, alışveriş merkezinin rekabet üstünlüğü ile müşteri memnuniyetinin hedeflenen seviyeye getirilmesi için ortaya konulan stratejilerin başarısı kanvas iş modeli analiz yöntemi ile sayısal ve görsel olarak gösterilmiştir.
Anahtar Kelimeler
Proje Numarası
2209A - 1919B011501064
Kaynakça
- Bosgelmez, G. (2012). The evaluation of non-governmental organisations in terms of trust and voluntariness:Tthe case of Isparta. Master Thesis, Suleyman Demirel University, Isparta.
- Coes, B. (2014). Critically assessing the strengths and limitations of the business model canvas. Master Thesis, University of Twente, Netherlands.
- Dudin, M. N., Kutsuri, G. N., Fedorova, I. J., Dzusova, S. S. and Namitulina, A. Z. (2015). The innovative business model canvas in the system of effective budgeting. Asian Social Science, 11(7), 290-296.
- Joyce, A. and Paquin, R.L. (2016). The triple layer business model canvas: A tool to design more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
- Nidagundi, P. and Novickis, L. (2017). Introducing lean canvas model adaptation in the Scrum software testing. Procedia Computer Science, 104, 97-103.
- Osterwalder, A. and Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. Wiley-Sons Inc., New Jersey.
- Pembe Muhtaroglu, F. C., Demir, S., Obalı, M. and Girgin, C. (2013). Business model canvas perspective on big data applications. IEEE International Conference on Big Data, Santa Clara, CA, USA, 32-37.
- Stuckenberg, S., Fielt, E. and Loser, T. (2011). The impact of software-as-a-service on business models of leading software vendors: Experiences from three exploratory case studies, Pacific Asia Conference on Information Systems, PACIS 2011: Quality Research in Pacific Asia. Brisbane, Queensland, Australia, 7-11 July 2011, Paper 184, 1-16.
- Ulgen, H., and Mirze, K. (2014). İşletmelerde stratejik yönetim. Istanbul: Beta Basim Yayim.
- Zolnowski, A., Weiß, C. and Böhmann, T., 2014, Representing service business models with the service business model canvas - The case of a mobile payment service in the retail industry. 47th Hawaii International Conference on System Sciences, Hilton Waikoloa, Big Island, 718-727.
Toplam 10 adet kaynakça vardır.
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Konular | İşletme |
| Bölüm | Araştırma Makaleleri |
| Yazarlar | |
| Proje Numarası | 2209A - 1919B011501064 |
| Yayımlanma Tarihi | 10 Haziran 2020 |
| Gönderilme Tarihi | 26 Kasım 2019 |
| Yayımlandığı Sayı | Yıl 2020 Cilt: 11 Sayı: 27 |
