@article{article_1015831, title={Structural Equation Modeling as a Marketing Research Tool: A Guideline for SEM Users About Critical Issues and Problematic Practices}, journal={Journal of Statistics and Applied Sciences}, volume={2}, pages={65–77}, year={2021}, DOI={10.52693/jsas.1015831}, url={https://izlik.org/JA25JJ29UZ}, author={Ünal, Umut}, keywords={Yapısal Eşitlik Modellemesi, Kılavuz, Yanlış uygulamalar, Alan taraması}, abstract={Structural equation modeling (SEM) is a very powerful multivariate statistical technique that has increasingly been used in social sciences, particularly in marketing. As a consequence of the widespread use of this contemporary analysis method, several issues that SEM users face have become a matter of concern, which are discussed thoroughly in SEM literature. This paper aims to conduct an extensive review of these issues by benefitting from the previous review works, broaden the research criteria by bringing together the issues that are separately addressed in those previous studies, and make an empirical analysis to demonstrate how well these problems are dealt with. Along with the problematic practices identified, the solutions suggested in the literature are presented. By that, this study serves as a basic guideline for SEM users.}, number={2}