TY  - JOUR
T1  - Üretim İşletmelerinde Tüketici Talebi, Tedarikçi İş Birliği ve Kirliliği Azaltma İlişkisinde Eko-inovasyon Faaliyetlerinin Ara Değişken Etkisi
TT  - The Mediating Role of Eco-innovation Practices on the Relationship between Consumer Demand, Supplier Collaboration and Reducing Pollution in Manufacturing Enterprises
AU  - Yurdakul, Melek
AU  - Uslu, Tanyeri
PY  - 2022
DA  - June
JF  - Journal of Entrepreneurship and Innovation Management
JO  - JEIM
PB  - Beta Basım Yayım Dağıtım A.Ş.
WT  - DergiPark
SN  - 2147-5792
SP  - 28
EP  - 58
VL  - 11
IS  - 1
LA  - tr
AB  - Amaç: Eko-inovasyon uygulamalarının tüketici talebi ve tedarikçi iş birliği değişkenleri ile kirliliği azaltma değişkeni ilişkisinde ara değişen etkisini ortaya koymaktır.Yöntem: Veriler, Türkiye’de araştırma geliştirme (Ar-Ge) faaliyeti gerçekleştiren 203 üretim işletmesinden toplanmıştır. Hipotez testleri yapısal eşitlik modellemesi yöntemi kullanılarak yapılmıştır.Bulgular: Tüketici talepleri, tedarikçi iş birliği değişkenleri arasında kirliliği azaltmaya yönelik eko-inovasyon uygulamalarından; eko-ürün ve eko-süreç inovasyonun aradeğişken etkisi bulunmasına rağmen eko-pazarlama inovasyonun ara değişken etkisine rastlanılmamıştır.Özgün Değer: Eko-inovasyon uygulamalarının, tüketici talebi ve tedarikçi iş birliği değişkenlerinin ilişkisinde kirliliği azaltma üzerindeki ara değişken etkisi ilk defa incelenmiştir. Bu çalışma ile pazarlama ve inovasyon yönetimi literatürüne katkı sağlamak, işletme yönetimine ve karar alıcılara rehber olmak hedeflenmiştir.
KW  - eko-pazarlama inovasyonu
KW  - eko-süreç inovasyonu
KW  - eko-ürün inovasyonu
KW  - tedarikçi iş birliği
KW  - tüketici
talebi
N2  - Purpose: To reveal the mediation effect of eco-innovation practices, on the relationship between consumer demand andsupplier collaboration variables and reducing pollution variable.Method: Data has been gathered from 203 manufacturing enterprises, performing research and development (R&D)activities in Turkey. Structural equation modeling method was used to test the hypotheses.Findings: Although there has been found a mediation effect of eco-product and eco-process innovations, regardingreducing pollution between consumer demand and supplier collaboration variables, a mediation effect of eco-marketinginnovation has not been found.Originality: The mediation effect of eco-innovation between consumer demand and supplier collaboration relationshipin reducing pollution has been examined for the first time.With this study, it is aimed to contribute to the marketing andinnovation management literature and to guide business management and decision makers.
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UR  - https://dergipark.org.tr/tr/pub/jeim/article/1141663
L1  - https://dergipark.org.tr/tr/download/article-file/2529921
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