@article{article_1145677, title={Meaning and Product Design: Towards a Conception of the Object as Sign/al}, journal={Kültür ve İletişim}, volume={5 (2)}, pages={61–76}, year={2002}, author={Timur, Şebnem}, keywords={gösterge, iletişim ve tasarlanmış ürün, iletişim modelleri}, abstract={<p>Our relationship with products depends on how they communicate with us and where we do put them in our entire system of signification. Product design, like most cultural production can be viewed and analysed by language based theories. The basic premise behind this possibility is that every artifact can be read as a sign if there is such a reception. Similarly every artifact can be the subject and object of the signal of the basic communication model in ditterent contexts. The main aim of this paper is to discuss the ways in which the designed product can be the sign of the signification process and the signal of the communication process simultaneously. Emphasizing the ditterence between communication theories and semiotics, the designed product is discussed as the subject of both areas of inquiry <br /> </p>}, number={10}, publisher={İmge Kitabevi Yayınları}