@article{article_1211474, title={RESEARCH ABOUT THE EFFECT OF GENDER FACTOR IN DIGITAL GAME PREFERENCE}, journal={İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi}, volume={15}, pages={87–97}, year={2023}, author={Sayar, Tahsin Eren and Özmen, Seçkin}, keywords={Dijital Oyun, Cinsiyet, Yaş, Tercih}, abstract={Digital games have become an area that is considered and discussed in the social and cultural field with the economic incomes. Hence the criteria and evaluations preferred by individuals in choosing digital games have gained importance. Based on this idea, the aim of the study was determined as to reveal what kind of effects the gender factor creates in the digital game preference of individuals. In this study, a scale based on field study was developed and the effects of the gender factor in the preferences of the participants in digital games were examined. The quota random sampling technique was used in the study covering the X, Y and Z generations in the 14-54 age group. The people selected according to the sample structure in question were determined as n240 and the k=03 design factor was used. As a result of the study, the data obtained show that gender and age as a supportive factor are important in choosing digital games. On the other hand, it has been concluded that the gender element in the digital game preference of individuals is effective in the choice of the game type and the creation of the character profile.}, number={1}, publisher={İstanbul Aydın Üniversitesi}, organization={Scientific Research Projects Coordination Unit of Istanbul University}