TY  - JOUR
T1  - Artificial Intelligence in Digital Marketing: Descriptive Analysis of Companies' Artificial Intelligence Strategies with Random Sampling
TT  - Dijital Pazarlamada Yapay Zekâ: Şirketlerin Yapay Zekâ Stratejilerinin Seçkisiz Örneklem ile Betimsel Analizi
AU  - Toros Ntapıapıs, Nihal
PY  - 2023
DA  - October
DO  - 10.32739/etkilesim.2023.6.12.226
JF  - Etkileşim
JO  - Etkileşim
PB  - Üsküdar Üniversitesi
WT  - DergiPark
SN  - 2636-7955
SP  - 368
EP  - 387
IS  - 12
LA  - en
AB  - Brands are in an ongoing strategy research to meet customer demand in the market and to advertise and market their products more effectively. With the world of technology replacing old television advertisements and street billboards, different approaches have emerged. At this point, with the development of computer software and machine learning, artificial intelligence has become an indispensable option for companies that want to take their sales and marketing strategies to different dimensions. Artificial intelligence technology, together with deep machine learning and appropriate software, can help companies on a wide scale, from offering product options suitable for the target audience to customers getting special discounts, or from managing a complete process while collecting marketing data of the company to archiving company information in a digital environment without errors. This article aims to make a descriptive analysis of the leading companies in today's market, with an annual income of more than 10 million dollars and selected by random sampling. At this point, the importance of artificial intelligence in developing the marketing strategies of brands is stated in the article and examples of various campaigns and applications in which brands use artificial intelligence are given. Finally, as a result of the descriptive analysis, it was concluded that this technology had a very positive effect on companies, considering the increase in revenue after the use of artificial intelligence in marketing strategies and advertisements.
KW  - marketing
KW  - digital marketing
KW  - strategy
KW  - artificial intelligence
KW  - programming
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UR  - https://doi.org/10.32739/etkilesim.2023.6.12.226
L1  - https://dergipark.org.tr/tr/download/article-file/2894987
ER  -