TY - JOUR T1 - COVID-19 Pandemisinin Türkiye Mobil Oyun Pazarına Etkisi: Bir Metin Madenciliği Uygulaması TT - The Impact of COVID-19 Pandemic on the Turkish Mobile Gaming Market: A Text Mining Application AU - Işıklı, Erkan AU - Kadaifci, Cigdem AU - Bozdağ, Cafer Erhan PY - 2024 DA - July Y2 - 2023 DO - 10.56554/jtom.1284249 JF - Journal of Turkish Operations Management JO - JTOM PB - METE GÜNDOĞAN WT - DergiPark SN - 2630-6433 SP - 1 EP - 19 VL - 8 IS - 1 LA - tr AB - Giderek hayatımızda daha büyük yer edinen dijital eğlence, müşteri deneyimi ve davranışlarının yakından izlenmesi gereken bir alan haline gelmiştir. Taşınabilirliği sayesinde insanların herhangi bir mekânda ve zamanda eğlenmesine olanak sağlayan mobil oyunlar, çocuklar kadar yetişkinlere de hitap ederek daha kazançlı hale gelmiş; böylelikle mobil oyun pazarı, küresel ölçekte son yıllarda daha fazla yatırım çekmeye başlamıştır. Teknolojik gelişmeler sayesinde mobil oyunlarda gözlenen hızlı büyüme eğilimi, COVID-19 pandemisi nedeniyle ivme kazanmıştır. Böyle dönüşüm şoklarının büyüme potansiyeli yüksek bir sektörü nasıl etkilediğini incelemek önemlidir. Pandeminin oyun pazarına olan etkisini, oyuncu davranışlarını inceleyerek ortaya koymayı amaçlayan bu çalışmada, belli bir oyun türüne ait Türkçe kullanıcı yorumları toplanmış, kullanıcıların pandemi öncesindeki ve sonrasındaki duyguları uyum analizi ve konu modellemesi sayesinde karşılaştırılmıştır. Her iki yöntem de pandemi sonrasında öne çıkan sorunların ve konu başlıklarının pandemi öncesine kıyasla farklılaştığını ortaya koymaktadır. Tek bir türden kısıtlı sayıda oyun göz önünde bulundurularak uygulanan metodolojik çerçeve, farklı dillerde yazılmış yorumlara sahip başka oyunlara ve mobil uygulamalara da kolaylıkla uyarlanabilir. KW - mobil oyunlar KW - metin madenciliği KW - duygu analizi KW - konu modellemesi KW - uyum analizi N2 - As its prominence increases in our lives, digital entertainment is becoming an area where customer experience should be monitored more closely. The mobile gaming market has been attracting investments worldwide in recent years since mobile games allow both adults and children to have fun in any place and any time due to their portability and ease of access. The rapid growth trend observed in mobile games due to technological developments has accelerated during the COVID-19 pandemic. Examining how such major transformation shocks affect a market with a high growth potential is critical. Aiming to reveal the impact of the pandemic on the Turkish mobile gaming market, consumer reviews in a specific genre were collected, and how players’ behavior were changed due to the pandemic were compared employing correspondence analysis and topic modeling. 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