TY - JOUR T1 - THE COMPARISON OF GOOGLE BARD AND CHATGPT USE IN FINANCIAL MARKETS TT - FİNANSAL PİYASALARDA GOOGLE BARD VE CHATGPT KULLANIMININ KARŞILAŞTIRILMASI AU - Kılıç, Ethem AU - Gürsoy, Samet PY - 2023 DA - November Y2 - 2023 DO - 10.38004/sobad.1343515 JF - Sosyal Bilimler Akademi Dergisi JO - SOBAD PB - Ali Ülvi ÖZBEY WT - DergiPark SN - 2636-7599 SP - 98 EP - 106 VL - 6 IS - 2 LA - en AB - The main purpose of this study is to investigate the advantages and disadvantages of using ChatGPT and Google Bard in finance. As a method, academic studies and researches done so far were examined. In this direction, the advantages and disadvantages of both methods were tried to be presented in tables. As a result of the study, it was observed that special abilities can be attributed to both artificial intelligence systems, and when compared, it was found that the net advantage would be better understood over time. Because artificial intelligence systems are fed by the feedback of users. However, it has been observed that while ChatGPT works effectively in data analysis and rapid decision making, it may have limitations when it comes to freedom from emotion and bias. Google Bard, on the other hand, has been stated to be effective in risk management and portfolio optimization with its advanced forecasting and analysis capabilities. However, it is common opinion that the use of up-to-date and accurate data is important in both systems and that the factors will affect the performance of the methods. KW - ChatGPt KW - KW - Google Bard KW - KW - Financial Markets N2 - Bu çalışmanın temel amacı ChatGPT ve Google Bard finans alanında kullanılması üstünlükler ve yetersizliklerin neler olduğu araştırılmıştır. Yöntem olarak bugüne kadar yapılan akademik çalışmalar ve araştırmalar incelenmiştir. Bu doğrultuda her iki yöntemin üstünlükleri ve yetersizlikleri tablolar halinde sunulmaya çalışılmıştır. Çalışmanın sonucunda iki yapay zekâ sistemine de özel yetenekler atfedilebileceği gözlemlendi ve karşılaştırıldığında ise net üstünlüğün zamanla daha iyi anlaşılacağı yönünde bulgulara erişildi. Çünkü yapay zeka sistemleri kullanıcıların geri dönüşlerinden beslenmektedir. Bununla birlikte ChatGPT, veri analizi ve hızlı karar alma konusunda etkili bir şekilde çalışırken, duygu ve önyargılardan arınma konusunda sınırlamalara sahip olabileceği vurgulanmıştır. Google Bard ise gelişmiş tahmin ve analiz yetenekleri ile risk yönetimi ve portföy optimizasyonunda etkili olabileceği belirtilmiştir. Ancak, her iki sistemde de güncel ve doğru veri kullanımı önemli olduğu ve faktörlerin yöntemlerin performansı etki olacağı ortak görüşü hakimdir. CR - Ali, H., & Aysan, A. F. (2023). What will ChatGPT Revolutionize in Financial Industry?. Available at SSRN 4403372. CR - Ante, L., & Demir, E. (2023). The ChatGPT Effect on AI-themed cryptocurrencies. Available at SSRN 4350557. CR - Bard (2023). 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Applications of Natural Language Processing in Finance: A Comprehensive Survey. Finance Research Letters, 39, 101835. UR - https://doi.org/10.38004/sobad.1343515 L1 - https://dergipark.org.tr/tr/download/article-file/3333951 ER -