@article{article_1397104, title={The Online Food Delivery Services Sector Transformation in The Pandemic Scene}, journal={International Journal of Health Management and Tourism}, volume={8}, pages={259–281}, year={2023}, DOI={10.31201/ijhmt.1352775}, author={Üçkol, Şahika Tuğba and Işın, Feride Bahar and Atalay, Kumru Didem}, keywords={Online food delivery (OFD), comfort zone, Covid 19, healthy menu, contactless delivery, information, Hygiene of OFD service}, abstract={Aim: The present study aims to determine these factors that influence a consumer’s OFD purchase decision.
Methods: The data of the online research conducted on 419 people were analyzed using SEM. Results: According to the results of the study; the comfort zone and information factor have positive effect on the consumer’s purchasing decision with the Covid-19 Pandemic. A negative relation was found between healthy menus and OFD services decision contrary to expectations. Conclusion: Contrary to previous literature support, the positive relationship assumptions between hygiene of OFD service & contactless delivery and purchasing decision of OFD services could not be supported statistically.}, number={3}, publisher={Dilaver TENGİLİMOĞLU}