TY  - JOUR
T1  - Algılanan Çevresel Belirsizlik ile Rekabet Stratejileri Arasındaki İlişkiyi Anlamak
AU  - Öney, Tugay
AU  - Kaya, Hakan
PY  - 2024
DA  - July
Y2  - 2024
JF  - Journal of Organizational Behavior Review
JO  - JOB Review
PB  - Sema POLATCI
WT  - DergiPark
SN  - 2687-2609
SP  - 117
EP  - 136
VL  - 6
IS  - 2
LA  - tr
AB  - Küreselleşme, deregülasyon, artan küresel ve yerel rekabet ile salgınlar gibi birçok etmene bağlı olarak son yıllarda artış gösteren çevresel belirsizlikler, işletmeleri uygun bir rekabet stratejisi seçimine zorlamaktadır. Bu nedenle sektör çalışanları tarafından son zamanlarda artış gösteren algılanan çevresel belirsizlik durumlarının işletmelerin uyguladıkları rekabet stratejileri üzerindeki etkilerini inceleyen çalışmalara daha fazla ihtiyaç duyulmaktadır. Bu çalışmada, algılanan çevresel belirsizliğin rekabet stratejileri boyutları üzerine etkisini araştırmak amaçlanmıştır. Bu amaçla araştırmanın örneklemini, Ankara’da faaliyet gösteren işletmelerdeki çalışanlar oluşturmaktadır (n=414). Söz konusu örneklemden elde edilen veriler doğrulayıcı faktör analizi, korelasyon ve basit doğrusal regresyon analizi yardımıyla analiz edilmiştir. Araştırma bulgularına göre, algılanan çevresel belirsizlik boyutlarından dinamizm ve heterojenliğin rekabet stratejileri üzerinde pozitif ve anlamlı bir etkiye sahip olduğu tespit edilmiştir. Öte yandan algılanan çevresel belirsizlik boyutlarından düşmanlığın rekabet stratejileri üzerinde pozitif ama anlamlı olmayan bir etkiye sahip olduğu ortaya konmuştur. Son olarak araştırmanın bazı sınırlılıkları olduğu belirtilip bulgulara dair bazı teorik ve uygulamaya dönük çıkarımlara ve gelecekte araştırma yapacak olanlar için bazı önerilere yer verilmiştir.
KW  - Algılanan Çevresel Belirsizlik
KW  - Rekabet Stratejileri
KW  - İşletme
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UR  - https://dergipark.org.tr/tr/pub/jobreview/issue//1399739
L1  - https://dergipark.org.tr/tr/download/article-file/3576356
ER  -