TY  - JOUR
T1  - PEMBE KAPİTALİZM VE LGBT'NİN İŞ DÜNYASINDAKİ GÖRÜNÜRLÜĞÜ: BİBLİYOMETRİK BİR ANALİZ
TT  - PINK CAPITALISM AND LGBT VISIBILITY IN BUSINESS: A BIBLIOMETRIC ANALYSIS
AU  - Acar, Burak
AU  - Negiz, Muhammet
AU  - Yaman, Ömer Miraç
PY  - 2024
DA  - September
Y2  - 2024
DO  - 10.53443/anadoluibfd.1399758
JF  - Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
JO  - AUİİBFD
PB  - Anadolu Üniversitesi
WT  - DergiPark
SN  - 2687-184X
SP  - 167
EP  - 197
VL  - 25
IS  - 3
LA  - tr
AB  - Bu çalışmada başta çokuluslu şirketler olmak üzere işletmelerin LGBT topluluğuna yönelik ilgisinin akademik çalışmalara nasıl yansıdığı ve çalışmaları ne yönde etkilediğini tespit etmek amaçlanmıştır. Şirketler ve LGBT bağlamında 1999-2023 yılları arasında yayımlanmış ve WoS veri tabanında yer alan 153 çalışma bibliyometrik analiz yöntemiyle incelenmiştir. Belirlenen anahtar kelimeler ilgili veri tabanında taranarak R programında Bibliometrik paketi aracılığıyla analiz edilmiştir. Söz konusu çalışmalar 8 farklı temada tasnif edilmiştir. LGBT ve şirket ilişkili araştırmalarının daha çok medya, şirket politikaları ve uygulamaları, siyaset-devlet-politika ilişkileri üzerinden ele alındığı anlaşılmıştır. Son yıllarda artış gösteren LGBT-şirket ilişkili yayınlar, şirketlerin LGBT topluluğuna ilgisinin pazarlama, istihdam ve insan hakları odağında giderek artacağı izlenimini vermektedir.
KW  - LGBT
KW  - Gökkuşağı Kapitalizmi
KW  - Pembe Yıkama
KW  - Pazarlama
KW  - Şirket
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UR  - https://doi.org/10.53443/anadoluibfd.1399758
L1  - https://dergipark.org.tr/tr/download/article-file/3576449
ER  -