TY  - JOUR
T1  - Digital Marketing in the Age of Cyber Threats: A Comprehensive Guide to Cybersecurity Practices
TT  - Digital Marketing in the Age of Cyber Threats: A Comprehensive Guide to Cybersecurity Practices
AU  - Durmuş Şenyapar, Hafize Nurgül
PY  - 2024
DA  - February
Y2  - 2024
DO  - 10.30520/tjsosci.1412062
JF  - The Journal of Social Science
JO  - TJSS
PB  - Cenk AKSOY
WT  - DergiPark
SN  - 2587-0807
SP  - 1
EP  - 10
VL  - 8
IS  - 15
LA  - en
AB  - As digital marketing strategies become increasingly integrated into business models, unique vulnerabilities to cyber threats make cybersecurity essential. This descriptive study provides a detailed analysis of cybersecurity for digital marketing, which is rapidly evolving with technological advancements and consumer behavior transitions. The integration of tools like Search Engine Optimization, social media, and online advertising and their susceptibility to cyber risks are investigated. Critical cybersecurity threats in digital marketing, including phishing attacks, malware and ransomware, data breaches, and Distributed Denial of Service attacks, are explored, emphasizing their potential impact on business operations, customer trust, and brand reputation. The study further explores best practices in cybersecurity tailored to the digital marketing area, advocating for regular software updates, comprehensive employee training, stringent data encryption protocols, strong password policies, multi-factor authentication, and periodic security audits, highlighting the importance of data backups and adherence to data protection laws in maintaining legal and ethical standards. The role of Artificial Intelligence and Machine Learning is investigated, emphasizing how these technologies enhance cybersecurity measures through proactive threat detection and efficient incident management. Additionally, the study examines the rising consumer concerns and awareness regarding data privacy and security in digital marketing, reflecting how these concerns influence business practices and the increasing demand for transparency and data control among consumers. Necessitating continuous vigilance and adaptation to protect against ever-evolving cyber threats, effective cybersecurity is indispensable in digital marketing for protection against cyber threats and as a vital element in building and maintaining consumer trust and loyalty.
KW  - Digital Marketing
KW  - Cybersecurity
KW  - Data Protection
KW  - Consumer Privacy
KW  - Cyber Threats
N2  - As digital marketing strategies become increasingly integrated into business models, unique vulnerabilities to cyber threats make cybersecurity essential. This descriptive study provides a detailed analysis of cybersecurity for digital marketing, which is rapidly evolving with technological advancements and consumer behavior transitions. The integration of tools like Search Engine Optimization, social media, and online advertising and their susceptibility to cyber risks are investigated. Critical cybersecurity threats in digital marketing, including phishing attacks, malware and ransomware, data breaches, and Distributed Denial of Service attacks, are explored, emphasizing their potential impact on business operations, customer trust, and brand reputation. The study further explores best practices in cybersecurity tailored to the digital marketing area, advocating for regular software updates, comprehensive employee training, stringent data encryption protocols, strong password policies, multi-factor authentication, and periodic security audits, highlighting the importance of data backups and adherence to data protection laws in maintaining legal and ethical standards. The role of Artificial Intelligence and Machine Learning is investigated, emphasizing how these technologies enhance cybersecurity measures through proactive threat detection and efficient incident management. Additionally, the study examines the rising consumer concerns and awareness regarding data privacy and security in digital marketing, reflecting how these concerns influence business practices and the increasing demand for transparency and data control among consumers. Necessitating continuous vigilance and adaptation to protect against ever-evolving cyber threats, effective cybersecurity is indispensable in digital marketing for protection against cyber threats and as a vital element in building and maintaining consumer trust and loyalty.
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UR  - https://doi.org/10.30520/tjsosci.1412062
L1  - https://dergipark.org.tr/tr/download/article-file/3629551
ER  -