TY  - JOUR
T1  - A Comprehensive Analysis of Influencer Types in Digital Marketing
TT  - A Comprehensive Analysis of Influencer Types in Digital Marketing
AU  - Durmuş Şenyapar, Hafize Nurgül
PY  - 2024
DA  - February
Y2  - 2024
DO  - 10.29064/ijma.1417291
JF  - International Journal of Management and Administration
JO  - IJMA
PB  - Cenk AKSOY
WT  - DergiPark
SN  - 2587-1668
SP  - 75
EP  - 100
VL  - 8
IS  - 15
LA  - en
AB  - This study conducts a comprehensive qualitative analysis of influencer marketing, focusing on Mega, Macro, Micro, Nano, Blog, Vlogging, and Gaming influencers. Each category, distinguished by audience size and engagement strategies, plays a unique role in digital marketing. Mega influencers offer broad brand awareness but require high engagement, while macro-influencers balance broad appeal with niche authority. Micro-influencers excel in niche market trust-building, Nano influencers offer authentic localized potential, and Blog influencers provide SEO-rich content for sustained visibility. Vlogging influencers use dynamic video storytelling, and Gaming influencers impact tech communities. The study emphasizes aligning influencer types with specific goals and target audiences for effective campaigns, providing marketers with a strategic framework for navigating the diverse influencer ecosystem. The study contributes insights into influencer marketing dynamics, aiding marketers in informed decision-making amid the evolving digital landscape.
KW  - Influencer Marketing
KW  - Digital Marketing Strategies
KW  - Audience Engagement
KW  - Influencer Types
N2  - This study conducts a comprehensive qualitative analysis of influencer marketing, focusing on Mega, Macro, Micro, Nano, Blog, Vlogging, and Gaming influencers. Each category, distinguished by audience size and engagement strategies, plays a unique role in digital marketing. Mega influencers offer broad brand awareness but require high engagement, while macro-influencers balance broad appeal with niche authority. Micro-influencers excel in niche market trust-building, Nano influencers offer authentic localized potential, and Blog influencers provide SEO-rich content for sustained visibility. Vlogging influencers use dynamic video storytelling, and Gaming influencers impact tech communities. The study emphasizes aligning influencer types with specific goals and target audiences for effective campaigns, providing marketers with a strategic framework for navigating the diverse influencer ecosystem. The study contributes insights into influencer marketing dynamics, aiding marketers in informed decision-making amid the evolving digital landscape.
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UR  - https://doi.org/10.29064/ijma.1417291
L1  - https://dergipark.org.tr/tr/download/article-file/3650274
ER  -