TY  - JOUR
T1  - Characteristics of Marketing Activities of Non-Profit Entities (Advertising and Pr in Scientific Libraries)
TT  - Characteristics of Marketing Activities of Non-Profit Entities (Advertising and Pr in Scientific Libraries)
AU  - Agamirzayev, Alish
AU  - Seyidli (guliyeva), Nigar
PY  - 2024
DA  - April
Y2  - 2024
DO  - 10.46868/atdd.2024.674
JF  - Akademik Tarih ve Düşünce Dergisi
JO  - ATDD
PB  - Hakan YILMAZ
WT  - DergiPark
SN  - 2148-2292
SP  - 621
EP  - 627
VL  - 11
IS  - 1
LA  - en
AB  - Non-profit activities, depending on their nature, engage in advertising activities and do not pursue profit-making purposes in this activity. This approach gives rise to different thoughts for state educational institutions, cultural institutions and libraries. When organizing the activities of libraries, completely different methods and forms are used depending on their type and type. In recent years, depending on its goals and objectives, the library has begun to widely use modern PR technologies in organizing its work. Higher education libraries express their function as a research library in different ways. In the article we analyze the activities of leading scientific and university libraries and try to determine the general aspects of the organization of PR activities in these types of libraries. An attempt has been made to formulate a scientific-experimental model with the aim of obtaining modern PR effects through the use of both traditional and modern technologies.
KW  - PR marketing
KW  - PR in libraries
KW  - branding in the information space
KW  - non-profit activities
KW  - training of specialists
N2  - Non-profit activities, depending on their nature, engage in advertising activities and do not pursue profit-making purposes in this activity. This approach gives rise to different thoughts for state educational institutions, cultural institutions and libraries. When organizing the activities of libraries, completely different methods and forms are used depending on their type and type. In recent years, depending on its goals and objectives, the library has begun to widely use modern PR technologies in organizing its work. Higher education libraries express their function as a research library in different ways. In the article we analyze the activities of leading scientific and university libraries and try to determine the general aspects of the organization of PR activities in these types of libraries. An attempt has been made to formulate a scientific-experimental model with the aim of obtaining modern PR effects through the use of both traditional and modern technologies.
CR  - Agamirzaev, A. Ch., & Kazimi, P. F. (2023). The last of the “Mohicans” of Soviet library science. (To the 90th anniversary of the memory of Professor A.A. Khalafov). Scientific and technical libraries, (12), 124-134.
CR  - Agamirzaev, A., & Seidli, N. (2023). Marketing concept of current libraries (marketing activities of libraries). Scientific and theoretical almanac Grani, 26 (2), 47-50.
CR  - Kazimi, P. F. (2017). Sosyal ve Kültürel Ortamın Oluşmasında Kitap ve Kütüphanelerin Rolü. Türk Kütüphaneciliği, 31 (2), 245-250.
CR  - Kazimi, P. F. (2011). Information engineering in library activity. B. BSU.
CR  - Kazimi, P. F. O., & Guliyeva, N. A. G. (2023). " Time" spent in youth's “global information space”(problems of satisfaction of reading or information need). Procedia Computer Science, 219, 720-723.
CR  - Kazimi, P., & Aliyeva, A. (2019). Evaluation criteria of censorship and limitation in library and information activity. Historical sciences, 17, 65-72.
CR  - Kazimi, P. F. O., & Guliyeva, N. A. G. (2022). The concept of reliable information on the global network in times of crisis. Technium Soc. Sci. J., 30, 742.
CR  - Kazimi, P. F., & Gurbanov, A. I. (2022). Today’s factors of user satisfaction with library services and their quality. Scientific and Technical Libraries, (2), 109-122.
CR  - Kazimi, P. F. O. (2021, September). Global Information Network and Conflicts of Interest (Parties, Interests and Conflicts). In 2021 IEEE 16th International Conference on Computer Sciences and Information Technologies (CSIT) (Vol. 2, pp. 453-456). IEEE.
CR  - Kunanets, N., Dobrovolska, V., Filippova, N., Parviz, K., Lypak, H., Duda, O., ... & Dubrovina, L. (2020, September). Designing the Repository of Documentary Cultural Heritage. In Conference on Computer Science and Information Technologies (pp. 1034-1044). Springer International Publishing.
CR  - Oqlu, K. P. F. (2021). Conflict of Relevance and Reliability of İnformation and the Global Network. Trends in Humanities and Social Sciences, 1 (1), 1-2.
UR  - https://doi.org/10.46868/atdd.2024.674
L1  - https://dergipark.org.tr/tr/download/article-file/3825275
ER  -