TY - JOUR T1 - Artificial Intelligence, Smart Applications and Sustainable Consumption: A Theoretical Overview TT - Yapay Zekâ, Akıllı Uygulamalar ve Sürdürülebilir Tüketim: Teorik Bir Bakış AU - Sargın, Sinem PY - 2024 DA - October Y2 - 2024 DO - 10.25204/iktisad.1461652 JF - İktisadi İdari ve Siyasal Araştırmalar Dergisi JO - İKTİSAD PB - H. Mustafa PAKSOY WT - DergiPark SN - 2564-7466 SP - 803 EP - 820 VL - 9 IS - 25 LA - en AB - Sustainable consumption means consuming natural resources consciously, considering future generations. In today's technological age, artificial intelligence and smart applications are used to achieve sustainability goals. In this context, this article examines the impact of artificial intelligence (AI) and smart applications on promoting sustainable consumption behavior. Providing a comprehensive theoretical framework, this article explores how AI technologies support informed decision-making, maximize resource management, and deliver positive environmental impact across a variety of industries. Through a variety of examples, from energy management plans to environmentally friendly retail platforms, the effects of artificial intelligence and smart applications on sustainable consumption are highlighted. This article includes examples of smart applications used to promote sustainable consumption around the world and in Türkiye. Natural challenges that need to be overcome, such as algorithmic biases, data privacy issues and the digital divide, are also mentioned. The article offers recommendations for Türkiye, highlighting the importance of financing digital infrastructure, data privacy laws, digital literacy initiatives and innovation ecosystems, with the aim of emphasizing the importance of artificial intelligence (AI) and smart applications for sustainable consumption. KW - Artificial Intelligence KW - Smart Applications KW - Sustainable Consumption N2 - Sürdürülebilir tüketim, doğal kaynakların gelecek nesilleri de düşünmek suretiyle bilinçli bir şekilde tüketilmesi anlamına gelmektedir. Günümüz teknoloji çağında, sürdürülebilirlik hedeflerine ulaşmak amacıyla yapay zekâ ve akıllı uygulamalardan yararlanılmaktadır. Bu kapsam çerçevesinde çalışmada, bu makalede, yapay zekanın (AI) ve akıllı uygulamaların sürdürülebilir tüketim davranışını teşvik etmedeki etkisi incelenmektedir. Kapsamlı bir teorik çerçeve sunan bu çalışma, yapay zekâ teknolojilerinin bilinçli karar almayı nasıl desteklediğini, kaynak yönetimini en üst düzeye nasıl çıkardığını ve çeşitli endüstrilerde olumlu çevresel etkiyi nasıl sağladığını araştırmaktadır. Enerji yönetimi planlarından çevreye duyarlı perakende platformlarına kadar çeşitli örnekler aracılığıyla, sürdürülebilir tüketim üzerinde yapay zekanın ve akıllı uygulamaların etkileri vurgulanmaktadır. Bu çalışmada, dünyada ve Türkiye’de sürdürülebilir tüketimi teşvik etmek için kullanılan akıllı uygulama örneklerine yer verilmiştir. Bununla birlikte algoritmik önyargılar, veri gizliliği sorunları ve dijital uçurum gibi aşılması gereken doğal zorluklardan da söz edilmektedir. 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