TY - JOUR T1 - Revolutionising Game Design TT - Oyun Tasarımında Devrim AU - Taçgın, Zeynep AU - Geriş, Ali AU - Çukurbaşı, Barış AU - Mıhcı, Can AU - Aker, Çakır AU - Küçük, Hamdi AU - Ergen, İsmail AU - Şentürk, Oğuz AU - Aydemir, Rahmi AU - Kotan, Soner AU - Bal, Abdullah PY - 2025 DA - April Y2 - 2024 DO - 10.14783/maruoneri.1499524 JF - Öneri Dergisi PB - Marmara Üniversitesi WT - DergiPark SN - 1300-0845 SP - 89 EP - 113 VL - 20 IS - MX Yaratıcı Endüstriler Çalıştayı 2024: Yapay Zeka Çağında Yaratıcı Endüstriler Özel Sayısı LA - en AB - This study explores the critical role of artificial intelligence (AI) in contemporary game design, focusing on its influence on user interface (UI), user experience (UX), and player experience (PX). AI technologies have the potential to revolutionise game environments by adapting to individual players' behaviours and preferences, significantly advancing beyond traditional game design paradigms. The evolution from static to adaptive gaming experiences underscores the growing importance of AI in game development, promising new dimensions of engagement and immersion. This paper examines the development and application of AI design components, such as machine learning algorithms, neural networks, and procedural content generation (PCG). It also critically analyses examples of AI integration in games, highlighting instances where AI significantly enhanced gaming experiences and those where it fell short. Additionally, the study underscores AI's transformative potential in crafting next-generation video games, enhancing the user interface and experience. Through an examination of current tools and technologies, critique of AI application in game development, and forecast of AI's future trajectory, this paper provides a comprehensive roadmap for game designers, developers, and players alike. KW - artificial intelligence KW - game design KW - user experience KW - procedural content generation KW - adaptive gaming. N2 - Bu çalışma, oyun tasarımında yapay zekanın (YZ) entegrasyonunun kullanıcı arayüzü (UI), kullanıcı deneyimi (UX) ve oyuncu deneyimi (PX) üzerindeki kritik rolünü incelemektedir. YZ teknolojilerinin, oyuncu davranışlarına ve tercihlerine uyum sağlayarak oyun ortamlarını devrim niteliğinde değiştirme potansiyeline sahip olduğu vurgulanmaktadır. Geleneksel oyun tasarım yaklaşımlarının ötesine geçerek, oyuncuya özel deneyimler sunan dinamik ve etkileşimli oyunlar oluşturulması hedeflenmektedir. Bu bağlamda, oyun içi yapay zeka bileşenlerinin geliştirilmesi ve uygulanması, oyun tasarımının temellerini yeniden şekillendirmektedir. Bu çalışma, YZ entegrasyonunun UI, UX ve PX üzerindeki etkilerini analiz ederek, oyun tasarımında yeni boyutlar kazandıran ve oyuncu etkileşimini artıran örnekleri ele almaktadır. Ayrıca, YZ'nin oyun geliştirme süreçlerindeki araç ve teknolojilerin etkinliğini değerlendirmekte ve gelecekteki eğilimleri öngörmektedir. CR - Abbas, M., Jam, F. A., & Khan, T. I. (2024). Is it harmful or helpful? Examining the causes and consequences of generative AI usage among university students. International Journal of Educational Technology in Higher Education, 21(1), 10. https://doi.org/10.1186/s41239-024-00444-7 CR - Abu-Abed, F., & Zhironkin, S. (2023). New game artificial intelligence tools for virtual mine on Unreal Engine. Applied Sciences, 13(10), https://doi.org/10.3390/app13106339 CR - Acovino, V., & Intagliata, C. (2024). “Games made by Soulless Machines”: Tech sparks debate over AI stories in Video Games. NPR. https://www.npr.org/2024/03/15/1238111971/video-games-ai-artificial-intelligence-nvidia CR - Aker, Ç., Rızvanoğlu, K., & Bostan, B. (2017). Methodological review of playability heuristics. Proc. Eurasia Graph. Istanb. Turk, 405. 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