TY  - JOUR
T1  - Satın Alma Davranışına İlişkin Yayınların Vosviewer ile Bibliyometrik Analizi
TT  - Bibliometric Analysis Of Publications Related to Purchasing Behavior Using Vosviewer
AU  - Metin, Tuğçe
AU  - Arslan, İbrahim
PY  - 2025
DA  - May
Y2  - 2025
DO  - 10.20990/kilisiibfakademik.1510740
JF  - Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
PB  - Kilis 7 Aralık Üniversitesi
WT  - DergiPark
SN  - 2149-1585
SP  - 294
EP  - 305
VL  - 17
IS  - 32
LA  - tr
AB  - ÖzAmaç: Bu çalışmanın amacı, satın alma davranışını inceleyen makalelerin kapsamlarını analiz etmek ve satın alma davranışı konusundaki araştırmaların nerelerde yoğunlaştığını gösteren bir kaynak oluşturmaktır. Tasarım/Yöntem: Web of Science veri tabanında, “satın alma davranışı” kavramına ilişkin 2015 – 2024 yıllarını kapsayarak VOSviewer 1.6.20 programı aracılığıyla bibliyometrik analiz yöntemi kullanılmıştır.Bulgular: İnceleme sonucunda en fazla çalışmanın Çin ve ardından Amerika’da olduğu, en fazla yayının 2021’de yapıldığı, satın alma davranışı (purchasing behavior) anahtar kelimesinden sonra en sık covid-19 (covid-19) ve çevrimiçi alışveriş (online shopping) anahtar kelimelerinin kullanıldığı tespit edilmiştir. Ayrıca en fazla bağlantı gücüne sahip yazar’ın Osarodion Ogiemwonyi olduğu ve konu hakkında en çok yayın yapan kurum’un Caroline Üniversitesi olduğu tespit edilmiştir.Sınırlılıklar: Araştırmanın temel sınırlılıkları; 2015 – 2024 yılları baz alınırken, 2024 yılı dahil analiz yapılmış olmakla birlikte, 2024 yılı için analizin yapıldığı tarih olan 18.05.2024 tarihi sınırlaması söz konusudur. Farklı bir ifade ile henüz 2024 yılı yalnızca ilk beş ay içinde yayınlanan çalışmalar analize dahil edilmiştir. Veri tabanı olarak yalnızca Web of Science kullanılmış ve bu veri tabanında yer alan 1261 araştırma makalesi ile araştırma sınırlandırılmıştır.Özgünlük/Değer: Satın alma davranışı, etkileyici faktörlerinin güncel koşullar ile değişebildiği ve sınırlılık alanını belirlemenin güç olduğu bir kavramdır. Bir metin madenciliği yöntemi olarak bibliyometrik analiz yöntemi ile satın alma davranışını araştıran güncel bir çalışma olmaması bu çalışmanın temel özgünlük değerini oluşturmaktadır.
KW  - satın alma davranışı
KW  - Vosviewer
KW  - Bibliyometrik analiz
N2  - AbstractPurpose: The aim of this study is to analyze the scope of articles examining purchasing behavior and to create a resource showing where research on purchasing behavior is concentrated.Design/Methodology: In the Web of Science database, bibliometric analysis method was used through the VOSviewer 1.6.20 program, covering the years 2015 - 2024 regarding the concept of "purchasing behavior".Findings: As a result of the review, the most studies were in China and then in America, the most publications were made in 2021, after the keyword purchasing behavior, the most common words were covid-19 and online shopping. It was determined that keywords were used. It has also been determined that the author with the most connection power is Osarodion Ogiemwonyi and the institution that publishes the most on the subject is Caroline University.Limitations: Main limitations of the research; While the years 2015 - 2024 were taken as basis, the analysis was made including 2024, but there is a limitation of 18.05.2024, which is the date of analysis for 2024. In other words, studies published only in the first five months of 2024 were included in the analysis. Only Web of Science was used as a database and the research was limited to 1261 research articles in this database.Originality/Value: Purchasing behavior is a concept where influencing factors may change with current conditions and it is difficult to determine its limitation. The main originality value of this study is that there is no current study investigating purchasing behavior with bibliometric analysis method as a text mining method.
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UR  - https://doi.org/10.20990/kilisiibfakademik.1510740
L1  - https://dergipark.org.tr/tr/download/article-file/4046530
ER  -