TY  - JOUR
T1  - Visitors’ experiences of Deyrulzafaran Monastery through netnography approach
TT  - Netnografi yaklaşımıyla ziyaretçilerin Deyrulzafaran Manastırı deneyimleri
AU  - Yiğit, Serkan
AU  - Aktaş, Abidin Can
PY  - 2025
DA  - June
Y2  - 2024
DO  - 10.53601/tourismandrecreation.1522129
JF  - Tourism and Recreation
JO  - TO&RE
PB  - Turizm Rekreasyon ve Gastronomi Araştırmaları Derneği (TURGADER)
WT  - DergiPark
SN  - 2687-1971
SP  - 82
EP  - 89
VL  - 7
IS  - 1
LA  - en
AB  - This article analyzes the experiences and perceptions of visitors to Deyrulzafaran Monastery using the netnography method. Netnography is a research method that aims to gain a deeper understanding of participants' experiences and perspectives by examining content shared in online communities and social media platforms. By examining visitor comments on TripAdvisor, the study reveals how visitors perceive the touristic experiences of Deyrulzafaran Monastery. The content analysis revealed six components that characterize visitors' experiences at Deyrulzafaran Monastery. These components include unforgettable experience, satisfaction, intention to recommend and revisit, historical experience, cultural learning experience, gastronomic experience, and guide of attributes. This netnographic analysis aims to contribute to a better understanding of visitor experiences at cultural and historical sites, as well as the development of tourism management strategies. Especially in the digital age, analyzing visitor feedback provides important information on how tourism destinations can adapt to meet visitor expectations.
KW  - Deyrulzafaran Monastery
KW  - Visitor Experiences
KW  - Netnography
KW  - Mardin
N2  - Bu makale, netnografi yöntemi kullanılarak Deyrulzafaran Manastırı'nı ziyaret eden ziyaretçilerin deneyimlerini ve algılarını analiz etmektedir. Netnografi, çevrimiçi topluluklar ve sosyal medya platformlarında paylaşılan içerikleri inceleyerek katılımcıların deneyimlerini ve bakış açılarını derinlemesine anlamayı amaçlayan bir araştırma metodudur. Çalışma, TripAdvisor’da yer alan ziyaretçi yorumlarını inceleyerek, Deyrulzafaran Manastırı'nın turistik deneyimlerinin nasıl algılandığını ortaya koymaktadır. İçerik analizi sonucunda Deyrulzafaran Manastırı'nı ziyaret eden ziyaretçilerin deneyimleri altı bileşen olarak belirlenmiştir. Bu bileşenler; unutulmaz deneyim, memnuniyet, tavsiye etme ve tekrar ziyaret etme niyeti, tarihsel deneyim, kültürel öğrenme deneyimi, gastronomik deneyim ve rehber özellikleri şeklindedir. Bu netnografik analiz, kültürel ve tarihi mekanların ziyaretçi deneyimlerinin daha iyi anlaşılmasına ve turizm yönetimi stratejilerinin geliştirilmesine katkıda bulunmayı amaçlamaktadır. Özellikle dijital çağda, ziyaretçi geri bildirimlerinin analiz edilmesi, turizm destinasyonlarının ziyaretçi beklentilerini karşılamak için nasıl adapte olabileceğine dair önemli bilgiler sunmaktadır.
CR  - Advisory Council on Historic Preservation (July, 2024). Heritage Tourism. https://www.achp.gov/heritage_tourism, Accessed Date: 22.07.2024.
CR  - Akıllı, H., Kemahlı, F., Okudan, K. S., & Polat, F. H. (2008). Ekolojik ayak izinin kavramsal içeriği ve Akdeniz Üniversitesi İktisadi ve İdari Bilimler Fakültesi’nde bireysel ekolojik ayak izi hesaplaması, Akdeniz Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 8(15), 21-35.
CR  - Akten, S., Gül, A. & Akten, M. (2012). Korunan doğal alanlarda kullanılabilecek ziyaretçi yönetim modelleri ve karşılaştırılması. Turkish Journal of Forestry, 13(1), 57-65.
CR  - Ali, F., Ryu, K. & Hussain, K. (2016). Influence of experiences on memories, satisfaction, and behavioral intentions: A study of creative tourism, Journal of Travel & Tourism Marketing, 33(1), 85-100. https://doi.org/10.1080/10548408.2015.1038418
CR  - Altürk, A. V., Çınar, B., & Çakıcı, A. (2024). The share of faith tourism heritage in the supply of cultural tourism, the case of Mersin; an evaluation on the tour catalogs of travel agencies in Istanbul. Tourism and Recreation, 6(1), 40-49. https://doi.org/10.53601/tourismandrecreation.1402223
CR  - Andereck, K. L., Valentine, K. M., Knopf, R.C. & Vogt, C.A. (2005). Residents’ perceptions of community tourism impacts. Annals of Tourism Research. 32(4), 1056-1076. https://doi.org/10.1016/j.annals.2005.03.001
CR  - Arsenault, N. & Gale, T. (2004). Defining Tomorrows Tourism Product: Packaging Experiences. Research Report (Report No: 2004-7). Canada: Canadian Tourism Commission.
CR  - Aydın, M. (2013). Hristiyanlık. Türkiye Religious Foundation Islamic Encyclopedia, Ankara.
CR  - Barsavm, E. (2006). Zihniyetler bahçesinde Deyruzzafaran Manastırı’nın tarihi ve Mardin abraşiyesi il manastırlarının özet tarihi. Çev. G. Akyüz, Edt. İbrahim Özcoşar, Hüseyin H. Güneş, Mardin Tarihi İhtisas Kütüphanesi, Imak Publishing, İstanbul.
CR  - Başer, F., & Başçı, A. (2012). İnanç turizmi kapsamında Aziz Pavlus evinin önemi ve tanıtım faaliyetlerine ilişkin ziyaretçi görüşlerinin değerlendirilmesi. Mustafa Kemal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 9(19), 423-443
CR  - Cavlak, N., & Cop, R. (2019). Yerli ve yabancı turist deneyimi: Gelibolu Yarımadası Tarihi Milli Parkı milliyet temelinde bir analiz. Anatolia: Turizm Araştırmaları Dergisi, 30(3), 163-173. https://doi.org/10.17123/atad.656006
CR  - Chen, H. & Rahman, I. (2018). Cultural tourism: an analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tourism Management Perspectives, 26, 153-163. https://doi.org/10.1016/j.tmp.2017.10.006
CR  - Chiang, C. C., Wang, M. Y., Lee, C. F., & Chen, Y. C. (2015). Assessing travel motivations of cultural tourists: A factor-cluster segmentation analysis. Journal of Information and Optimization Sciences, 36(3), 269-282. https://doi.org/10.1080/02522667.2014.996028
CR  - Cutler, S. Q., & Carmichael, B. (2010). The dimensions of the tourist experience. In M. Morgan, P. Lugosi and B. Ritchie (Ed.), The Tourism and Leisure Experience: Consumer and Managerial Perspectives. pp. 3-26, Channel View Publications, Bristol.
CR  - Doğanay, H. (1989). Turistik önem bakımından Erzurum’un tarihî eserleri. Atatürk University Faculty of Arts and Sciences Department of Geography (Geography Articles) Publications, Erzurum.
CR  - Doyle, J. & Kelliher, F. (2023). Bringing the past to life: Co-creating tourism experiences in historic house tourist attractions, Tourism Management, 94, 2023, https://doi.org/10.1016/j.tourman.2022.104656.
CR  - Du Cros, H., & McKercher, B. (2014). Cultural tourism. Routledge, New York.
CR  - Elo, S. & Kyngas, H. (2008). The qualitative content analysis process. Journal of Advanced Nursing, 62(1), 107-115. https://doi.org/10.1111/j.1365-2648.2007.04569.x
CR  - Erdoğan, H. A. (2024). Ulusal turizm plan ve politikalarını şekillendirmede turist rehberlerinin rolü üzerine ampirik bir değerlendirme. Tourism and Recreation, 6(1), 158-169. https://doi.org/10.53601/tourismandrecreation.1466044
CR  - Goeldner, C. R., & Ritchie, J. B. (2007). Tourism principles, practices, philosophies. John Wiley & Sons, New Jersey.
CR  - Göktaş, L. S., & Dinçer, M. Z. (2017). İstanbul’da bulunan özel müzelere yönelik e-yorumların içerik analiziyle birlite değerlendirilmesi. Journal of Recreation and Tourism Research, 4(1), 328-342.
CR  - Goldsmith, R. E., & Tsiotsou, R. H. (2012). Strategic Marketing in Tourism Services. In, R. H. Tsiotsou & R. E. Goldsmith (Ed.), Introduction to Experiential Marketing, pp. 207-214, Emerald Group Publishing Limited, UK.
CR  - Graneheim, U. H. & Lundman, B. (2004). Qualitative content analysis in nursing research: concepts, procedures, and measures to achieve trustworthiness. Nurse Education Today, 24, 105-112. https://doi.org/10.1016/j.nedt.2003.10.001
CR  - Hall, C. M. & Valentin, A. (2005). Content analysis. In, B. W. Ritchie, Burns, P. and Palmer, C. (Ed.), Tourism Research Methods: Integrating Theory with Practice, pp. 191-209, CABI Publishing, Cambridge.
CR  - Harman, S. & Akgündüz, Y. (2014). Efes Örenyeri ziyaretçilerinin müze deneyimi beklentilerini belirlemeye dönük bir araştırma. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 16(2), 113-133.
CR  - Hendijani R. B. (2016) Effect of food experience on tourist satisfaction: The case of Indonesia. International Journal of Culture Tourism and Hospitality Research, 10(3), 272-282. https://doi.org/10.1108/IJCTHR-04-2015-0030
CR  - Hoch, S. J. & Deighton, J. (1989). Managing what consumers learn from experience. The Journal of Marketing, 53(2), 1-20. https://doi.org/10.1177/002224298905300201
CR  - Hsieh, H. F. & Shannon, S. (2005). Three approaches to qualitative content analysis. Quality Health Research, 15, 1277–1288. https://doi.org/10.1177/1049732305276687
CR  - Jeacle, I. & Carter, C. (2011). In TripAdvisor we trust: Rankings, calculative regimes and abstract systems. Accounting, Organizations and Society, 36(4-5), 293-309. https://doi.org/10.1016/j.aos.2011.04.002
CR  - Jennings, G. & Weiler, B. V. (2006). Mediating meaning: perspectives on brokering quality tourism experiences. G. Jennings & N. P. Nickerson (Ed.), Quality Tourism Experiences, pp. 57-78, Elsevier Butterworth-Heinemann, Oxford.
CR  - Kim, J. H., Ritchie, J. R. B. & McCormick, B. (2010). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12-25. https://doi.org/10.1177/0047287510385467
CR  - Kiper, A. & Kiper, T. (2006). Turizmin kültürel miras üzerine etkileri: Beypazarı/Ankara örneğinde yerel halkın farkındalığı. Tekirdağ Ziraat Fakültesi Dergisi, 3(3), 305-314.
CR  - Kivela J., & Crotts J. C. (2009). Understanding travelers’ experiences of gastronomy through etymology and narration. Journal of Hospitality & Tourism Research 33(2), 161-192. https://doi.org/10.1177/1096348008329868
CR  - Kolbe, R. H. & Burnett, M. S. (1991). Content-analysis research: an examination of applications with directives for improving research reliability and objectivity. Journal of Consumer Research, 18(2), 243-250. https://doi.org/10.1086/209256
CR  - Kozinets, R. V. (2002). The field behind the screen: Using netnography for marketing research in online communities. Journal of Marketing Research, 39(1), 61-72. https://doi.org/10.1509/jmkr.39.1.61.18935
CR  - Kozinets, R. V. (2010). Netnography: Doing ethnographic research online. Sage, Thousand Oaks, CA.
CR  - McKercher, B., & Du Cros, H. (2002). Cultural tourism: The partnership between tourism and cultural heritage management. Routledge, London, UK.
CR  - Morgan, M., Lugosi, P., & Ritchie, J. B. (2010). The tourism and leisure experience: Consumer and managerial perspectives. Channel View Publications, Bristol, UK.
CR  - O’Connor, P. (2010). Managing a hotel’s image on TripAdvisor. Journal of Hospitality Marketing & Management, 19(7), 754–772. https://doi.org/10.1080/19368623.2010.508007
CR  - Oh, H., Fiore, A. M., & Jeoung, M. (2007) Measuring experience economy concepts: Tourism applications. Journal of Travel Research, 46(2), 119-132. https://doi.org/10.1177/0047287507304039
CR  - Otto, J. E., & Ritchie, J. B. (1996). The service experience in tourism. Tourism Management, 17(3),165-174. https://doi.org/10.1016/0261-5177(96)00003-9
CR  - Pera, R. (2017). Empowering the new traveller: Storytelling as a co-creative behaviour in tourism. Current Issues in Tourism, 20(4), 331-338. https://doi.org/10.1080/13683500.2014.982520
CR  - Pine, B. J., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. Harvard Business Press, Cambridge, USA.
CR  - Quan, S., & Wang, N. (2004). Towards a structural model of the tourist experience: An illustration from food experiences in tourism. Tourism Management, 25(3), 297-305. https://doi.org/10.1016/S0261-5177(03)00130-4
CR  - Riva, P., & Agostino, D. (2022). Latent dimensions of museum experience: Assessing cross-cultural perspectives of from tripadvisor reviews. Museum Management and Curatorship, 37(6), 616–640. https://doi.org/10.1080/09647775.2022.2073560
CR  - Ryan, C. (2002). The tourist experience: a new introduction. Cassell, New York, USA.
CR  - Selstad, L. (2007). The social anthropology of the tourist experience. Exploring the “middle role”. Scandinavian Journal of Hospitality and Tourism. 7(1), 19-33. https://doi.org/10.1080/15022250701256771
CR  - Şenel, Z., & Çelik, S. (2023). Turizm paydaşlarının Şırnak inanç turizmine yönelik algıları. Tourism and Recreation, 5(2), 43-57. https://doi.org/10.53601/tourismandrecreation.1338519
CR  - Seyfi, S., Hall, C. M., & Rasoolimanesh, S. M. (2020). Exploring memorable cultural tourism experiences. Journal of Heritage Tourism, 15(3), 341-357. https://doi.org/10.1080/1743873X.2019.1639717
CR  - Smith, W. A. (2003). Does B&B management agree with the basic ideas behind experience management strategy? Journal of Business and Management, 9(3), 233-246
CR  - Soltani-Nejad, N., Rastegar, R., Shahriari-Mehr, G., & Taheri-Azad, F. (2022). Conceptualizing tourist journey: Qualitative analysis of tourist experiences on TripAdvisor. Journal of Quality Assurance in Hospitality & Tourism, 25(2), 343–364. https://doi.org/10.1080/1528008X.2022.2124575
CR  - Stamboulis, Y., & Skayannis, P. (2003). Innovation strategies and technology for experience-based tourism. Tourism Management, 24(1), 35-43. https://doi.org/10.1016/S0261-5177(02)00047-X
CR  - Strauss, A. and Corbin, J. (1990). Basics of qualitative research: grounded theory procedures and techniques. Sage, Thousand Oaks, CA.
CR  - Taecharungroj, V., & Mathayomchan, B. (2019). Analysing TripAdvisor reviews of tourist attractions in Phuket,Thailand. Tourism Management, 75, 550–568. https://doi.org/10.1016/j.tourman.2019.06.020
CR  - Tavakoli, R. & Wijesinghe, S. N. (2019). The evolution of the web and netnography in tourism: a systematic review. Tourism Management Perspectives, 29, 48-55. https://doi.org/10.1016/j.tmp.2018.10.008
CR  - Thanh, T. V. & Kirova, V. (2018). Wine tourism experience: a netnography study. Journal of Business Research, 83, 30-37. https://doi.org/10.1016/j.jbusres.2017.10.008
CR  - Tung, V. W. S., & Ritchie, J. B. (2011). Exploring the essence of memorable tourism experiences. Annals of Tourism Research, 38(4), 1367-1386. https://doi.org/10.1016/j.annals.2011.03.009
CR  - Turkish Culture Portal, (July, 2024). Gezilecek yerler, https://www.kulturportali.gov.tr/turkiye/mardin/gezilecekyer/deyrulzafaran-manastiri, Accessed Date: 23.07.2024.
CR  - Uriely, N. (2005). The tourist experience: Conceptual developments. Annals of Tourism Research, 32(1), 199-216. https://doi.org/10.1016/j.annals.2004.07.008
CR  - Vo-Thanh, T., Zaman, M., Thai, T. D.-H., Hasan, R., & Senbeto, D. L. (2024). Perceived customer journey innovativeness and customer satisfaction: A mixed-method approach. Annals of Operations Research, 333, 1019–1044. https://doi.org/10.1007/s10479-022-05079-3
CR  - Walls, A. R., Okumus, F., Wang, Y. R., & Kwun, D. J. W. (2011). An epistemological view of consumer experiences. International Journal of Hospitality Management, 30(1), 10-21.
CR  - Williams, P. (2013). Performing interpretation. Scandinavian Journal of Hospitality and Tourism, 13(2), 115-126. https://doi.org/10.1016/j.ijhm.2010.03.008
UR  - https://doi.org/10.53601/tourismandrecreation.1522129
L1  - https://dergipark.org.tr/tr/download/article-file/4096689
ER  -