TY  - JOUR
T1  - How do Companies Adapt to Cultural Factors to Gain Legitimacy in International Markets ?
AU  - Blanco González, Alicia
AU  - Menchen Atienza, Pablo
AU  - Del Castillo Feito, Cristina
AU  - Rivero Gutiérrez, Lourdes
PY  - 2025
DA  - June
Y2  - 2025
DO  - 10.26650/JECS2024-1549375
JF  - Journal of Economy Culture and Society
PB  - İstanbul Üniversitesi
WT  - DergiPark
SN  - 2645-8772
SP  - 104
EP  - 120
IS  - 71
LA  - en
AB  - The internationalization process entails challenges, and companies need to identify the best manner to reach social support and legitimacy in the host countries. Among the main challenges, cultural differences between the home and foreign country should be highlighted. Since legitimacy is achieved through consistent corporate behavior aligned with social norms and values, enterprises must identify and adapt to these cultural differences to succeed in the expansion process. Therefore, the main objective of this research is to identify the most critical barriers in the internationalization process as well as to provide solutions and guidelines for future enterprises that want to follow an international approach.
KW  - Legitimacy
KW  - Institutional Context
KW  - Cultural Values
KW  - Internationalization
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UR  - https://doi.org/10.26650/JECS2024-1549375
L1  - https://dergipark.org.tr/tr/download/article-file/4211287
ER  -