TY  - JOUR
T1  - Effect of Social Pressure and Trust on Organizational Legitimacy: A Retailing Sector Perspective
AU  - Diaz Iglesias, Susana
AU  - Cachón Rodríguez, Gabriel
AU  - Miotto, Giorgia
PY  - 2025
DA  - June
Y2  - 2025
DO  - 10.26650/JECS2024-1553125
JF  - Journal of Economy Culture and Society
PB  - İstanbul Üniversitesi
WT  - DergiPark
SN  - 2645-8772
SP  - 57
EP  - 72
IS  - 71
LA  - en
AB  - Enterprises operate in complex and competitive environments where stakeholders have become more demanding regarding corporate behavior. Organizations must respond to social demands and build trust among stakeholders to be perceived as legitimate. Positive legitimacy evaluations give companies better access to relevant resources, stakeholder support, higher purchasing levels, or stronger commitment. In the retailing sector, competition has strengthened even more than in other sectors due to the complexity of differentiation through tangible matters. Therefore, the main objective of this research is to analyze the effect of social pressure and trust on organizational legitimacy. Next, the impact of legitimacy on consumer purchase intention and engagement will be analyzed. An online survey was distributed among Spanish consumers to achieve this purpose, gathering 200 valid responses. To treat the data, PLS-SEM was applied, and the results confirmed a positive and significant relationship between trust, social pressure, and legitimacy, as well as between legitimacy, engagement, and purchase intention. This situation reflects the importance of appropriate corporate behavior for the success of corporations. The implications of this research can be used by retailing sector managers to improve their social acceptance, ensure long lasting relationships, and improve sales in the future.
KW  - social pressure
KW  - trust
KW  - legitimacy
KW  - purchase intention
KW  - engagement
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UR  - https://doi.org/10.26650/JECS2024-1553125
L1  - https://dergipark.org.tr/tr/download/article-file/4227855
ER  -