TY - JOUR T1 - Dijital İnovasyonların Uygulanması: Teknoloji Kabul Modeli ve Normalleşme Süreci Kuramı’nın Karşılaştırmalı İncelemesi TT - Implementation of Digital Innovations: Comparative Study of Technology Acceptance Model and Normalisation Process Theory AU - Köker, Fatma Zehra AU - Varçın, Recep PY - 2025 DA - September Y2 - 2025 DO - 10.33630/ausbf.1580926 JF - Ankara Üniversitesi SBF Dergisi JO - SBF Dergisi PB - Ankara Üniversitesi WT - DergiPark SN - 0378-2921 SP - 469 EP - 489 VL - 80 IS - 3 LA - tr AB - Yeni dijital ürünlerin/hizmetlerin zayıf uygulamaları nedeniyle birçok dijital inovasyon başarısız olmaktadır. Çalışmanın amacı Teknoloji Kabul Modeli’nin (TKM) ve Normalleşme Süreci Kuramı’nın (NSK) yeni dijital ürünlerin/hizmetlerin uygulanma başarısına olan katkılarını karşılaştırmalı olarak analiz etmektir. İki uygulama kuramı da yeni dijital ürünlerin/hizmetlerin nasıl başarılı bir şekilde uygulanabileceğini açıklamaktadır. NSK, yeni bir uygulama ile tutarlı bir anlam yaratmayı, katılımı güvence altına alacak şekilde örgütlenmeyi, kolektif eylemi, değerlendirmeyi ve yeniden yapılandırmayı incelemektedir. TKM ise yeni ürüne/hizmete ilişkin algılanan kullanım kolaylığına ve algılanan kullanışlılığına odaklanmaktadır. Bunlar, NSK'nın ilk yapısı ile ele alınarak değişime karşı direncin öngörülmesi sağlanmaktadır. NSK’nın diğer üç yapısıyla yeni dijital ürünün/hizmetin kolaylıkla uygulanmasının ötesine geçilerek değişimin rutin ve kabul görmüş bir şekilde mevcut iş yapma şekillerine yerleştirilmesi sağlanmaktadır KW - Dijital inovasyon KW - Normalleşme süreci kuramı KW - Teknoloji kabul modeli KW - Literatür taraması N2 - Many digital innovations fail due to poor implementation of new digital products/services. This study aims to comparatively analyze the contributions of the Normalization Process Theory (NPT) and Technology Acceptance Model (TAM) to the success of implementing new digital products/services. 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