TY  - JOUR
T1  - Çevrim içi Müşteri Hassasiyeti Ölçeği'nin Türkçe'ye Uyarlanması
TT  - Adaptation of the Online Susceptibility Scale into Turkish
AU  - Taşçıoğlu, Mertcan
PY  - 2025
DA  - May
Y2  - 2025
DO  - 10.25295/fsecon.1588934
JF  - Fiscaoeconomia
JO  - FSECON
PB  - Ahmet Arif EREN
WT  - DergiPark
SN  - 2564-7504
SP  - 939
EP  - 949
VL  - 9
IS  - 2
LA  - tr
AB  - Çevrim içi alışveriş deneyimlerinde müşterilerin hassasiyetlerini doğru bir şekilde ölçmek, işletmelerin stratejik kararlarında ve akademik çalışmalarda giderek daha büyük bir rol oynamaktadır. Bu çalışmada, Çevrim içi Müşteri Hassasiyeti Ölçeği’nin Türkçe’ye uyarlanması ve bu bağlamda geçerlilik ve güvenilirliğinin test edilmesi hedeflenmiştir. Uluslararası geçerliliği olan bir ölçeğin Türk tüketicileri bağlamında kullanılabilir hale getirilmesi için dilsel ve bağlamsal uyarlama süreçleri dikkatle yürütülmüştür. Ölçek maddeleri uzmanların görüşleriyle geri-çeviri yöntemiyle Türkçeleştirilmiş, ardından dil ve anlam eşdeğerliğini değerlendirilip ölçeğin son uyarlanmış hali oluşturulmuştur. Araştırma verisi, çevrim içi alışveriş deneyimi olan 257 katılımcıdan toplanmış ve Doğrulayıcı Faktör Analizi (DFA) kullanılarak ölçeğin faktör yapısı incelenmiştir. Bulgular, ölçeğin orijinal yapısını koruduğunu ve Türkçe Çevrim içi Müşteri Hassasiyeti Ölçeği'nin çevrim içi alışveriş davranışlarının incelenmesinde güvenilir ve geçerli bir araç olarak kullanılabileceğini göstermektedir. Çalışma, pazarlama literatürüne Türkçe ölçüm araçlarının eklenmesine katkı sağlamakta ve çevrim içi müşteri davranışlarının daha derinlemesine araştırılmasına olanak tanımaktadır.
KW  - Ölçek Uyarlama
KW  - Çevrim içi Tüketici Davranışı
KW  - Müşteri Hassasiyeti
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UR  - https://doi.org/10.25295/fsecon.1588934
L1  - https://dergipark.org.tr/tr/download/article-file/4382909
ER  -