@article{article_1606339, title={The Role of Social Media in the Development of Tourism Industry}, journal={Sinop-e: Turizm Araştırmaları Dergisi}, volume={2}, pages={1–24}, year={2025}, DOI={10.71340/sinopetad.1606339}, author={Foroughi, Saeid and Karaman, Abdullah}, keywords={Turizm Destinasyonları, Turizm Ürünleri, Sosyal Medya, Pazarlama ve İş, Seyahat İsteği, Güven}, abstract={Tourism is one of the most significant revenue sources for any nation. However, a new outlook on the prosperity of this business has been formed due to the complexity of the choices, the wide range of tourism destinations, and the usage of electronic and internet technologies. People use social media platforms as tools and middlemen for marketing, purchasing, researching products, interacting with one another, and sharing their thoughts. The development of social media in the travel and tourism sectors has expedited learning about a destination and shaping perceptions about it. The tourist sector is now thriving globally thanks to the acceptance of social media’s influence on commerce and development. Numerous scholars worldwide have validated and examined social media’s connection to the tourism sector. The current study has looked into how social media has influenced the growth of the tourism sector, offering marketing-based strategies to boost travel, examining the influence of social media trust and information, and offering strategies for social media to function more effectively in the tourism sector. In light of the research’s significance and need, a descriptive approach was employed as the research methodology for this meta-synthesis paper. The study’s analysis revealed that travellers’ desire to travel, their decision to buy tourism-related goods, their level of happiness with such purchases, and their assessment of tourist destinations are all significantly influenced by their level of trust in the information created by social media. Their confidence in social media content positively impacts travellers’ information-seeking behaviour for tourism locations, and this trust also has a beneficial effect on their experience-sharing behaviour.}, number={1}, publisher={Sinop Üniversitesi}