@article{article_1607111, title={Climate communication through dialogic communication: How non-governmental organizations and ministries foster public engagement}, journal={Connectist: Istanbul University Journal of Communication Sciences}, pages={54–71}, year={2025}, DOI={10.26650/CONNECTIST2025-1607111}, author={Günay, Kemal and Güçdemir, Yeşim}, keywords={Diyalojik iletişim, iklim iletişimi, kullanıcı katılımı, sivil toplum kuruluşları, bakanlıklar}, abstract={This study examines how climate communication is conducted through the lens of public relations by analyzing the dialogic communication practices of climate actors—non-governmental organizations and ministries—in Türkiye. Using a rule-based classification approach, the research analyzes 17.381 tweets shared between January 1, 2020, and January 1, 2022, to assess how dialogic principles influence public engagement. The results show that the most prominent dialogic principle employed by both non-govermental organizations and ministries is the ‘Generation of Return Visits,’ highlighting a strong emphasis on sharing additional information through external links. Although video content is the least shared format, it yields the highest user engagement in terms of likes, retweets, and comments. Hashtag usage and user tagging also significantly boost interaction, whereas direct responses to tweets remain minimal. Ministries favor visual content—especially videos —while non-govermental organizations tend to rely more on textual formats. The findings reveal that the strategic use of dialogic communication principles enhances user engagement and relationship-building. This study contributes to both public relations and climate communication literature by offering a comparative, empirical assessment of how dialogic strategies foster public engagement on social media. It also proposes a methodological framework that integrates public relations theory with digital media analytics for future climate communication research.}, number={68}, publisher={İstanbul Üniversitesi}