TY  - JOUR
T1  - Üniversite Öğrencilerinde Çevrimiçi Kumar Eğilimlerini Keşfetmek: Yeni Medya Okuryazarlığı Perspektifinden Bir Değerlendirme
TT  - Exploring Online Gambling Tendencies among University Students: An Evaluation from the Perspective of New Media Literacy
AU  - İli, Burak
PY  - 2025
DA  - August
Y2  - 2025
DO  - 10.31123/akil.1625433
JF  - Akdeniz Üniversitesi İletişim Fakültesi Dergisi
JO  - Akdeniz İletişim
PB  - Akdeniz Üniversitesi
WT  - DergiPark
SN  - 2619-9718
SP  - 172
EP  - 195
IS  - 49
LA  - tr
AB  - Çevrimiçi kumar, mobil cihaz kullanımının yaygınlaşması ve yeni medya teknolojilerinin entegrasyonu ile hızla büyüyen küresel bir endüstri haline gelmiştir. İnternet üzerinden kolay erişim, anonimlik ve oyunlaştırma unsurlarının etkisiyle, çevrimiçi kumar giderek daha fazla birey tarafından tercih edilmekte ve sosyal, finansal, psikolojik etkileriyle dikkat çekmektedir. Bu araştırma, üniversite öğrencilerinin çevrimiçi kumar davranışlarını ve bu davranışların arkasındaki motivasyonel ve sosyal dinamikleri incelemeyi amaçlamaktadır. Çalışmanın temel problemi, çevrimiçi kumarın genç yetişkinler üzerindeki etkilerini anlamak ve yeni medya okuryazarlığının bu etkilerle nasıl başa çıkılabileceğini keşfetmektir. Araştırmada, çevrimiçi kumar oyunlarına başlama motivasyonları, oyun tercihleri, kazanç veya kayıp sonrası duygusal tepkiler, sosyal ve finansal yaşam üzerindeki etkiler ve kumar alışkanlıklarının sürdürülebilirliği gibi sorulara yanıt aranmaktadır. Araştırma, nitel bir yöntem olan fenomenolojik araştırma deseniyle gerçekleştirilmiş ve 12 üniversite öğrencisi ile derinlemesine mülakatlar yapılmıştır. Mülakatlar, MAXQDA 24 yazılımı ile analiz edilerek tematik bir inceleme yapılmıştır. Temel bulgular, çevrimiçi kumara başlama motivasyonlarında arkadaş tavsiyesi ve sosyal medyanın etkili olduğunu, slot oyunlarının ise kullanıcıları uzun süre platformda tutma potansiyeline sahip olduğunu ortaya koymaktadır. Ayrıca, çevrimiçi kumarın bireyler üzerindeki sosyal, finansal ve duygusal etkilerinin dinamik ve çok boyutlu olduğu anlaşılmıştır. Yeni medya okuryazarlığı, çevrimiçi kumar içerikleriyle ilgili farkındalık yaratma ve bu içeriklerin olumsuz etkilerini minimize etme açısından kritik öneme sahiptir.
KW  - Çevrimiçi Kumar
KW  - Yeni Medya Okuryazarlığı
KW  - Üniversite Öğrencileri
KW  - Slot Oyunları
KW  - MAXQDA 24
N2  - Online gambling has become a rapidly growing global industry with the widespread use of mobile devices and the integration of new media technologies. Facilitated access via the Internet, anonymity, and elements of gamification have led to an increasing preference for online gambling among individuals, drawing attention to its social, financial, and psychological impacts. This study aims to examine the online gambling behaviors of university students, and the motivational and social dynamics behind these behaviors. The primary research problem is to understand the impacts of online gambling on young adults and explore how new media literacy can address these effects. The study addresses questions related to motivations for engaging in online gambling, game preferences, emotional responses following wins or losses, impacts on social and financial lives, and the sustainability of gambling habits. The research was conducted using qualitative phenomenological research design, and in-depth interviews were conducted with 12 university students. Thematic analysis was performed on the interview data, using MAXQDA 24 software. The key findings indicate that peer recommendations and social media play significant roles in motivating individuals to start online gambling, and that slot games have the potential to keep users engaged on the platform for extended periods. Additionally, the study reveals that the social, financial, and emotional impacts of online gambling on individuals are dynamic and multifaceted. New media literacy is critically important in raising awareness about online gambling content and minimizing its negative effects.
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UR  - https://doi.org/10.31123/akil.1625433
L1  - https://dergipark.org.tr/tr/download/article-file/4545426
ER  -