@article{article_1628709, title={The Transformative Role of Artificial Intelligence in Business Communication: Applications, Challenges and Ethical Considerations}, journal={Simetrik İletişim Araştırmaları Dergisi}, volume={4}, pages={1–16}, year={2025}, author={Okatan, Kağan}, keywords={Yapay Zeka, İşletme İletişimi, İşletme Yönetimi, Yönetim Bilişim Sistemleri}, abstract={AI is redefining the landscape of business communication by automating tasks, personalizing interactions, and enabling data-driven decisions. This study explores the transformative impact of AI in business communication by focusing on three key dimensions: automation, personalization, and data analytics. Automation through AI technologies such as chatbots and virtual assistants simplifies routine tasks, increases operational efficiency, and reduces the burden on human resources. At the same time, AI-enabled personalization tailors customer and employee experiences, enabling deeper engagement and satisfaction. Tools such as sentiment analysis and predictive analytics enable organizations to understand and anticipate stakeholder needs, enabling proactive and effective communication strategies. However, the integration of AI into business communication is not without its challenges. Issues such as algorithmic bias, data privacy concerns, and over-reliance on AI pose significant risks, such as diminished human connection and erosion of trust. Ethical considerations and transparency are crucial in ensuring the responsible deployment of AI systems. This article provides a review of the applications, benefits, and challenges of AI, supported by real-world examples and case studies. Additionally, the research highlights best practices for ethical AI deployment, including bias reduction and employee engagement in AI initiatives. By examining these aspects, this article aims to contribute to the understanding of the potential of AI to revolutionize business communication while highlighting the need for ethical and sustainable implementation.}, number={1}, publisher={Fuat USTAKARA}