@article{article_1631445, title={E-Commerce from an Ethical Perspective}, journal={Dumlupınar Üniversitesi Sosyal Bilimler Dergisi}, pages={352–364}, year={2025}, DOI={10.51290/dpusbe.1631445}, author={Oğuz, Ahmet}, keywords={Elektronik ticaret, Etik, Makro ekonomi}, abstract={The ethical environment of electronic commerce is multifaceted and emphasizes the importance of trust, privacy, transparency, and honest marketing practices. As e-commerce continues to grow, the need for robust ethical frameworks to address and mitigate the unique challenges posed by online retailing becomes even more apparent. Successful e-commerce businesses will need to develop an ethical culture that not only adheres to legal standards but also meets the growing expectations of their consumers. With the volume of e-commerce increasing day by day and becoming an important source of income for countries, the importance of this issue will increase even more. The aim of this study is to examine the ethical issues that arise with the rapidly growing internet and the concept of electronic commerce in our lives, taking into account new developments. Understanding the ethical issues of e-commerce is critical for both business sustainability and consumer trust. The ethical issues of e-commerce are often related to the risks consumers face and their impact on businesses. These issues include data security, data privacy, misleading advertising, predatory pricing, consumer rights, copyrights, and fraud. In this context, the ethical principles businesses apply are shaped around consumer rights, data security, and data privacy issues. Although the amendments made to Law No. 6563 on the Regulation of Electronic Commerce in Turkey have taken important steps towards determining the ethical standards of e-commerce, with the development of electronic commerce, the standards are insufficient, and new regulations on ethics have become inevitable.}, number={84}, publisher={Kütahya Dumlupınar Üniversitesi}