@article{article_1636223, title={Strategic Approaches of Non-Governmental Organizations in Combating Internet Addiction}, journal={Erciyes İletişim Dergisi}, volume={12}, pages={419–439}, year={2025}, DOI={10.17680/erciyesiletisim.1636223}, author={Bilici, Erdal and Işık, Metin}, keywords={STK, İnternet Bağımlılığı, Halkla İlişkiler, İletişim Stratejileri, Halkla İlişkiler Stratejileri}, abstract={This study examines the public relations practices adopted by NGOs in combating internet addiction. The research analyzes the activity reports of five NGOs selected from three different continents, covering the years 2019–2023, using a descriptive analysis method. Criteria such as recognition, scope of influence, international collaborations, innovative practices, and the size of the audience reached were taken into account in the sample selection process. The data were analyzed using the MAXQDA. The public relations strategies used by NGOs in their efforts against internet addiction were examined under six main categories: communication strategies, public relations models, functions, types, campaign tools, and the public relations mix. The results reveal that NGOs adopt digital, proactive, and corporate social responsibility–based communication strategies in addressing internet addiction. Furthermore, tools such as media outreach, event organization, and public engagement activities were found to be effective in terms of visibility and reputation management. Through these strategies, NGOs are able to reach broader audiences and increase their societal impact. This study demonstrates that the strategic communication practices of NGOs serve as a significant instrument in combating internet addiction.}, number={2}, publisher={Erciyes Üniversitesi}