TY  - JOUR
T1  - Evaluating the Role of Destination Marketing Organization's Twitter Data in the Formation of Destination Image
TT  - Evaluating the Role of Destination Marketing Organization's Twitter Data in the Formation of Destination Image
AU  - Solanki, Mamta
AU  - Thomas, Joby
PY  - 2025
DA  - June
Y2  - 2025
JF  - Journal of Travel and Tourism Research
JO  - JTTR
PB  - Aydın Adnan Menderes  Üniversitesi
WT  - DergiPark
SN  - 1302-8545
SP  - 142
EP  - 162
VL  - 26
IS  - 26
LA  - en
AB  - Destination Management Organisations (DMOs) Twitter accounts play a vital role in creating awareness among tourists about the destination. The study evaluates the top five tourism-performing Indian state DMOs' role in building destination image by analysing their Twitter Pages. Many papers are there that focus on DMOs' social media pages, but in the context of the Indian DMO's role in DI, is negligible, and efforts on papers that reflect the social media analysis for non-coders are almost missing. Further, this study performs text analysis and visual representations of frequent words and finds the primary attributes through which the DMOs promote their destinations.
KW  - Tourism
KW  - Twitter
KW  - Destination Marketing Organizations
KW  - Destination Image
KW  - Text Mining
N2  - Destination Management Organisations (DMOs) Twitter accounts play a vital role in creating awareness among tourists about the destination. The study evaluates the top five tourism-performing Indian state DMOs' role in building destination image by analysing their Twitter Pages. Many papers are there that focus on DMOs' social media pages, but in the context of the Indian DMO's role in DI, is negligible, and efforts on papers that reflect the social media analysis for non-coders are almost missing. Further, this study performs text analysis and visual representations of frequent words and finds the primary attributes through which the DMOs promote their destinations.
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UR  - https://dergipark.org.tr/tr/pub/ttr/issue//1641692
L1  - https://dergipark.org.tr/tr/download/article-file/4617861
ER  -