TY  - JOUR
T1  - Powering A Sustainable Future: Renewable Energy as the Engine of the Green Economy
TT  - Powering A Sustainable Future: Renewable Energy as the Engine of the Green Economy
AU  - Nalbant, Kemal Gökhan
AU  - Aydın, Sevgi
PY  - 2025
DA  - July
Y2  - 2025
DO  - 10.34248/bsengineering.1642904
JF  - Black Sea Journal of Engineering and Science
JO  - BSJ Eng. Sci.
PB  - Karyay Karadeniz Yayımcılık Ve Organizasyon Ticaret Limited Şirketi
WT  - DergiPark
SN  - 2619-8991
SP  - 910
EP  - 917
VL  - 8
IS  - 4
LA  - en
AB  - This study explores the role of renewable energy within the context of the green economy. The main aim is to discuss the advantages renewable energy offers and clearly identify the challenges affecting its adoption. To achieve this, the paper reviews existing literature on renewable energy and applies a SWOT analysis to better understand internal strengths and weaknesses as well as external opportunities and threats. While renewable energy presents clear environmental benefits and potential for economic growth, significant issues like high initial costs, infrastructural limitations, and inconsistent energy supply remain major obstacles. The study first defines the green economy concept, then provides a detailed SWOT analysis specifically focused on renewable energy, and finally discusses how digital marketing and artificial intelligence could help overcome identified barriers. Findings highlight the importance of government support, technological improvements, and digital strategies for successful renewable energy adoption. The insights presented here may help policymakers, businesses, and researchers effectively navigate the transition to a more sustainable economy.
KW  - Artificial intelligence
KW  - Digital marketing
KW  - Digital branding
KW  - Green financing
KW  - SWOT analysis
N2  - This study explores the role of renewable energy within the context of the green economy. The main aim is to discuss the advantages renewable energy offers and clearly identify the challenges affecting its adoption. To achieve this, the paper reviews existing literature on renewable energy and applies a SWOT analysis to better understand internal strengths and weaknesses as well as external opportunities and threats. While renewable energy presents clear environmental benefits and potential for economic growth, significant issues like high initial costs, infrastructural limitations, and inconsistent energy supply remain major obstacles. The study first defines the green economy concept, then provides a detailed SWOT analysis specifically focused on renewable energy, and finally discusses how digital marketing and artificial intelligence could help overcome identified barriers. Findings highlight the importance of government support, technological improvements, and digital strategies for successful renewable energy adoption. The insights presented here may help policymakers, businesses, and researchers effectively navigate the transition to a more sustainable economy.
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UR  - https://doi.org/10.34248/bsengineering.1642904
L1  - https://dergipark.org.tr/tr/download/article-file/4623189
ER  -