@article{article_1644491, title={GEN Z’S CUSTOMIZATION OF ON-SITE LEISURE ACTIVITIES FOR HARMONIOUS LIFE}, journal={Karadeniz Turizm Araştırmaları Dergisi}, volume={3}, pages={1–17}, year={2025}, author={Kama, Selin and Yayla, Eda}, keywords={Kişiselleştirme, Yerinde deneyimler, Yaşamda uyum, Z kuşağı}, abstract={While activities in both digital and physical places provide various benefits for Generation Z, the negative effects of the digital world are also considered an undeniable fact. In this sense, it is important to understand and evaluate the effects of on-site experiences on individuals. As a result, this study examines the effect of customized leisure activities on individuals’ on-site experiences and affect of on-site experiences on harmony in life. This will be beneficial for exploring psychological benefits, such as harmony in life, of physical-world leisure activities. Structural Equation Modeling was used in order to analyze the relationships. A total of 244 surveys collected in İstanbul/Beykoz were deemed suitable for analysis using SMARTPLS. The results show that the customization of leisure activities improves the on-site experiences of Gen Z and that these experiences affect harmony in life. Therefore, it is important for destination managers and marketers to realize the importance of on-site experiences and to structure cityscapes with more favorable places and settings.}, number={2}, publisher={Ondokuz Mayıs Üniversitesi}