TY - JOUR T1 - Kahramanmaraş'taki Motosiklet Gruplarının Motosiklet Sürücüsü Davranışı Anketi'ne Göre İncelenmesi TT - INVESTIGATION OF MOTORCYCLE GROUPS IN KAHRAMANMARAŞ ACCORDING TO THE MOTORCYCLE RIDER BEHAVIOR SURVEY AU - Orhan, Mehmet Ali AU - Eren, Arif Selim PY - 2025 DA - June Y2 - 2025 DO - 10.47147/ksuiibf.1658675 JF - Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi PB - Kahramanmaraş Sütçü İmam Üniversitesi WT - DergiPark SN - 2146-5908 SP - 47 EP - 65 VL - 15 IS - 1 LA - tr AB - Bu çalışma, Kahramanmaraş’taki motosiklet sürücülerinin trafik davranışlarını inceleyerek, kazalara etki eden temel faktörleri belirlemeyi amaçlamaktadır. Araştırma bulgularına göre, trafik hataları ile kontrol hataları arasında güçlü bir ilişki olduğu ve trafik hatalarının güvenlik ekipmanı kullanımıyla anlamlı şekilde bağlantılı olduğu tespit edilmiştir. Ayrıca, hız ihlalleri kasıtlı risk alma (akrobasi) davranışlarını artırırken, kontrol hatalarının da güvenlik ekipmanı kullanımıyla pozitif bir ilişki gösterdiği belirlenmiştir. Akrobasi eğiliminin en çok hız ihlallerinden etkilendiği, trafik hatalarının kontrol hatalarını artırdığı ve güvenlik ekipmanı kullanımının trafik hatalarıyla doğrudan ilişkili olduğu gözlenmiştir. Demografik faktörlerin (yaş, motor kullanma deneyimi, gelir seviyesi ve motosiklet grubu üyeliği) sürücü davranışları üzerinde anlamlı bir fark yaratmadığı bulunmuştur. Bu sonuçlar doğrultusunda, motosiklet sürücülerinin güvenli sürüş alışkanlıklarını geliştirmesi için eğitim programları, denetimler ve bilinçlendirme kampanyalarının artırılması önerilmektedir. KW - Motosiklet Sürücü Davranışları KW - Kahramanmaraş KW - Motosiklet Grupları N2 - This study aims to examine the traffic behaviors of motorcycle riders in Kahramanmaraş and identify key factors influencing accidents. According to the research findings, a strong relationship was found between traffic errors and control errors, and traffic errors were significantly associated with the use of protective equipment. Additionally, speed violations were found to increase deliberate risk-taking (acrobatics) behaviors, while control errors showed a positive relationship with the use of protective equipment. It was observed that acrobatics behavior was most influenced by speed violations, traffic errors increased control errors, and the use of protective equipment was directly related to traffic errors. Demographic factors such as age, motorcycle riding experience, income level, and motorcycle group membership were not found to have a significant impact on rider behavior. Based on these results, it is recommended to enhance training programs, enforcement measures, and awareness campaigns to promote safer riding habits among motorcycle riders. CR - Charter, M., & Polonsky, M. J. (Eds.). (1999). Greener marketing: A global perspective on greener marketing practice. Greenleaf Publishing. CR - Chatzidakis, A., & Lee, M. S. W. (2013). Anti-consumption as the study of reasons against. Journal of Macromarketing, 33(3), 190–203. https://doi.org/10.1177/0276146712462892 CR - Chen, Y.-S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307–319. https://doi.org/10.1007/s10551-009-0223-9 CR - Chen, Y.-S., & Chang, C.-H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520. https://doi.org/10.1108/00251741211216250 CR - Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263–1279. https://doi.org/10.1016/j.jclepro.2017.07.184 CR - D'Souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate Communications: An International Journal, 11(2), 162–173. https://doi.org/10.1108/13563280610661697 CR - Erbaşlar, G. (2012). Yeşil pazarlama. Mesleki Bilimler Dergisi, 1(2), 35-49. CR - Francis, T., & Hoefel, F. (2018, November 12). ‘True Gen’: Generation Z and its implications for companies. McKinsey & Company. https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies CR - Fromm, J., & Read, A. (2018). Marketing to Gen Z: The rules for reaching this vast--and very different--generation of influencers. AMACOM. CR - Goh, S. K., & Balaji, M. S. (2016). Linking green skepticism to green purchase behavior. Journal of Cleaner Production, 131, 629–638. https://doi.org/10.1016/j.jclepro.2016.04.122 CR - Grankvist, G., & Biel, A. (2007). Predictors of purchase of eco-labelled food products: A panel study. Food Quality and Preference, 18(4), 701–708. https://doi.org/10.1016/j.foodqual.2006.11.002 CR - Hwang, J., & Kim, H. (2016). Are ethical consumers happy? Effects of ethical consumers’ motivations based on virtue ethics. Journal of Business Ethics, 136(2), 269–284. https://doi.org/10.1007/s10551-016-3236-1 CR - Intergovernmental Panel on Climate Change [IPCC]. (2023). Climate Change 2023: Synthesis Report. Contribution of Working Groups I, II and III to the Sixth Assessment Report of the Intergovernmental Panel on Climate Change. IPCC. https://doi.org/10.59327/IPCC/AR6-9789291691647 CR - Johnstone, M.-L., & Tan, L. P. (2015). Exploring the gap between consumers’ green rhetoric and purchasing behaviour. Journal of Business Ethics, 132(2), 311–328. https://doi.org/10.1007/s10551-014-2316-3 CR - Joshi, Y., & Rahman, Z. (2015). Factors affecting green purchase behaviour and future research directions. International Strategic Management Review, 3(1-2), 128–143. https://doi.org/10.1016/j.ism.2015.04.001 CR - Kanchanapibul, M., Lacka, E., Wang, X., & Chan, H. K. (2014). An empirical investigation of green purchase behaviour among the young generation. Journal of Cleaner Production, 66, 528–536. https://doi.org/10.1016/j.jclepro.2013.10.062 CR - Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6), 503–520. https://doi.org/10.1108/EUM0000000006155 CR - Leonidou, C. N., Katsikeas, C. S., & Morgan, N. A. (2013). “Greening” the marketing mix: A review of the literature and an agenda for future research. Journal of the Academy of Marketing Science, 41(1), 25–41. https://doi.org/10.1007/s11747-012-0317-2 CR - McKinsey & Company. (2018). The influence of ‘woke’ consumers on fashion. https://www.mckinsey.com/industries/retail/our-insights/the-influence-of-woke-consumers-on-fashion CR - Naderi, I., & Steenburg, E. (2018). Me first, then the environment: Young millennials as green consumers. Young Consumers, 19(3), 280–295. https://doi.org/10.1108/YC-08-2017-00722 CR - Nielsen. (2015). The sustainability imperative: New insights on consumer expectations. The Nielsen Company. https://www.nielsen.com/us/en/insights/report/2015/the-sustainability-imperative/ CR - Ottman, J. A. (2011). The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding. Berrett-Koehler Publishers. https://doi.org/10.4324/9781351278683 CR - Ottman, J. A., Stafford, E. R., & Hartman, C. L. (2006). Avoiding green marketing myopia: Ways to improve consumer appeal for environmentally preferable products. Environment: Science and Policy for Sustainable Development, 48(5), 22–36. https://doi.org/10.3200/ENVT.48.5.22-36 CR - Papista, E., & Krystallis, A. (2013). Investigating the types of green consumers: A social identification perspective. Journal of Consumer Behaviour, 12(1), 51–64. https://doi.org/10.1002/cb.1424 CR - Peattie, K. (1995). Environmental marketing management: Meeting the green challenge. Pitman Publishing. CR - Peattie, K. (2001). Golden goose or wild goose? The hunt for the green consumer. Business Strategy and the Environment, 10(4), 187–199. https://doi.org/10.1002/bse.292 CR - Peattie, K., & Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy? Qualitative Market Research, 8(4), 357–370. https://doi.org/10.1108/13522750510619733 CR - Polonsky, M. J. (1994). An introduction to green marketing. Electronic Green Journal, 1(2). https://doi.org/10.5070/G31210177 CR - Polonsky, M. J. (2011). Transformative green marketing: Impediments and opportunities. Journal of Business Research, 64(12), 1311–1319. https://doi.org/10.1016/j.jbusres.2011.01.016 CR - Priporas, C. V., Stylos, N., & Fotiadis, A. K. (2017). Generation Z consumers’ expectations of interactions in smart retailing: A future agenda. Computers in Human Behavior, 77, 374–381. https://doi.org/10.1016/j.chb.2017.01.058 CR - Testa, F., Iraldo, F., Vaccari, A., & Ferrari, E. (2015). Why eco-labels can be effective marketing tools: Evidence from a study on Italian consumers. Business Strategy and the Environment, 24(4), 252–265. https://doi.org/10.1002/bse.1821 CR - Törőcsik, M., Szűcs, K., & Kehl, D. (2014). How Generations Think: The past, present and future. Acta Oeconomica, 64(S1), 207–235. CR - Turner, A. (2015). Generation Z: Technology and social interest. The Journal of Individual Psychology, 71(2), 103–113. https://doi.org/10.1353/jip.2015.0021 CR - Williams, K. C., Page, R. A., Petrosky, A. R., & Hernandez, E. H. (2010). Multi-generational marketing: Descriptions, characteristics, lifestyles, and attitudes. The Journal of Applied Business and Economics, 11(2), 21–36. CR - Young, W., Hwang, K., McDonald, S., & Oates, C. J. (2010). Sustainable consumption: Green consumer behaviour when purchasing products. Sustainable Development, 18(1), 20–31. https://doi.org/10.1002/sd.394 UR - https://doi.org/10.47147/ksuiibf.1658675 L1 - https://dergipark.org.tr/tr/download/article-file/4694203 ER -