TY  - JOUR
T1  - The Effect of Green Kitchen Practices on Restaurant Choice Intentions
AU  - Sevim, Burhan
AU  - Çalışkan, Serkan
AU  - Okur, Filiz
PY  - 2024
DA  - October
Y2  - 2024
JF  - Romaya Journal
JO  - Maya/Roma
PB  - Ebru Bağçı
WT  - DergiPark
SN  - 2791-9099
SP  - 143
EP  - 152
VL  - 4
IS  - 2
LA  - en
AB  - This study focuses on consumers’ attitudes and behavioral intentions when choosing environmentally friendly restaurants with green kitchen practices (GKP). This is an under-researched area despite the growing green movement. This framework aims to obtain information about consumers’ attitudes and understand whether attitudes, subjective norms, and perceived behavioral control impact individuals’ intention to choose a restaurant. In this context, the studies in the literature were investigated, and a research model was proposed. Face-to-face and online survey methods were applied to measure the perceptions of the variables in the research model. The research sample consists of 428 participants residing in Istanbul, Izmir and Bursa, where GKP are intense. The data obtained from the research were analyzed using structural equation modeling. As a result of the analysis, the model proposed in the study was accepted, and the proposed hypotheses were supported. As a result of the research, in line with the Theory of Planned Behaviour (TPB), it was found that attitude towards behavior (ATB), subjective norm (SN), and perceived behavioral control (PBC) have statistically significant and positive effects on restaurant choice intention. In line with this result, the outputs reached will contribute to academia and the sector.
KW  - Green Restaurant
KW  - Green Kitchen Practices
KW  - Sustainability
KW  - Green Awareness
KW  - Theory of Planned Behaviour
CR  - Aishwarya, P., Divya, M., Abinaya, K., & Rajakrishnan, M. (2023). Consumer Awareness and Willingness towards Green Kitchen Practices Way through Sustainability. Res Militaris Social Science Journal, 13(3), 315-327.
CR  - Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https:// doi.org/10.1016/0749-5978(91)90020-T.
CR  - Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314–324. https://doi.org/10.1002/hbe2.195.
UR  - http://dergipark.org.tr/tr/pub/romaya-journal/issue//1665530
L1  - http://dergipark.org.tr/tr/download/article-file/4725230
ER  -